As markets mature and competition intensifies, the global gaming industry faces unique challenges that impact established entities and those contemplating entry in the market. Demand and consumer expectations force gaming operations to differentiate themselves from the competition.

1. Cequity’s marketing solution
for the gaming industry
Solution Overview Cequity Ace SnapShot™ - Allows you Key Benefits
to create a single view without investing
As markets mature and competition Cequity ACETM clients have used this
in an expensive Data warehouse Cequity
intensifies, the global gaming industry system in order to increase the insight
ACE™ is able to consolidate and merge
faces unique challenges that impact into customer behavior and the precision
this data into a ‘single view of customers’
established entities and those of their direct marketing, such as aligning
with a consistent format making it easily
contemplating entry in the market. offer amounts to individual customer
accessible and functional for a variety
Demand and consumer expectations profitability.
of marketing purposes. The resulting
force gaming operations to differentiate
single view will provide a more complete,
themselves from the competition.  Increased marketing ROI
up-to-date picture of each individual
customer, enabling you to maximize your  Increased direct offer response
A casino company has had great success
marketing potential.  Increased retention of the most
in targeting “low-rollers” in recent years. Its
profitable customers
key to success was the change from an
Cequity ACETM is different. It’s built with the Increased player wallet share
operations-driven company that 
marketing user in mind. Its unmatched
viewed every casino as a stand-alone  Increased market share
ease of use, customization and flexibility
property to a marketing-driven company
turns business intelligence into something
with a holistic view of its properties and
users can usually convert insight into
customers. Thus by generating more
immediate marketing action.
information on customer preferences
led to more insightful marketing and
Solution Components
service delivery programs. This data,
coupled with decision-science tools that C e q u i t y A C E TM is a r o b u s t i n d u s t r y
allowed it to predict long-term value, m a r k e t i n g sy s t e m t h a t is sc a l a b l e
enabled it to target marketing and to
service programs at individual player a n y si z e . T h e sy s t e m is c o m p r i s e d
preferences. of
th e foll o w i n g full y int e g r a t e d
Strategic focus, customer insight and modules
resulting continuous optimization of its desi g n e d to be co n f i g u r e d to m e e t
unique approach will give the required yo u r spe ci fi c m a r k e t i n g nee d s , an d
thrust to your company.
to be ext e n d e d as yo u r bu s i n e s s
Cequity offers a casino marketing solution ex p a n d s :
which would help to increase your
marketing performance, and accelerate Marketing Datamart - player attributes
customer relationships anchored by a plus session and daily detail linked with
marketing data mart specially designed for campaign history and response, including
the gaming industry. data quality processes and computation
of a broad array of standard player and
Cequity ACETM is the system for you. marketing metrics.
It can deliver rapid data segmentation
through to comprehensive analytics, Cequity ACE Enterprise - maps data
campaign management and from the leading player tracking systems
measurement & reporting. into the Cequity ACE.
Cequity ACE Analyser - will give insight
into the characteristics and behaviour of
customers and prospects. The information
Incremental Value
Models
Customer Loyalty
Cequity ACE
Model
Customer Sales data
Customer value
Offer History
Pricing Models
Offer Response History Offer Elasticity
Response Incremental
Value

2. Campaign
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and Reporting

3. Reports can be readily formatted using  Cequity ACE™ is a scalable solution.
standard MS Excel functionality and Small local casinos and large resort
subsequently distributed and deployed as destination properties alike can
MS Excel workbooks or as HTML pages. enjoy the marketing performance
benefits of the system. The extensible,
Additional Features component based architecture
enables implementation of a solution
 Cequity ACE™ is built on a platform
that is right-sized and right-featured
called Column based database
for your gaming business needs.
technology (CBDT) which allows
 Cequity ACE™ is a flexible solution
incredible speed to answer marketing
that allows a business to subscribe
queries. Cequity ACE™ can
potentially scan 50 to 80 million to only the features they need, when
records per second and thus provide they need them. This pay-as-you-use
answers at the “train of thought”. model enables business to adapt the
solution to their needs.
 Marketing users can slice & dice
is converted into insight that will shape the data easily and convert any number of
About Cequity
nature and effectiveness of your marketing “business hypothesis” into
initiatives through proper segmentation and validated data within seconds. Queries Customer Equity Solutions(Cequity)
profiling. that would have taken them days or Pvt. Ltd. , is an IT-enabled Customer
months to get can now be accessible Experience Management Company which
Cequity ACE Campaigner delivers using “drag & drop” functionality. will help enterprises improve marketing
campaign planning and management Users can create and modify performance and accelerates customer
functionality, allowing you to transform dashboards in minutes with minimum relationships.
the insight and intelligence gained from support from IT. Cequity ACE™
Cequity ACE Analytics into actionable, full interactivity and collaboration We help enterprises by combining
repeatable processes for customer empowers users. data, technology and services to
acquisition and retention.  The open architecture is designed build actionable analytical marketing
to leverage existing technology frameworks, optimize marketing
Cequity ACE Reporter seamlessly investments and is compatible with performance, and accelerate real-
integrated with MS Excel enables you all major database systems including time customer engagement. Thereby,
to easily define, produce and update Oracle, SQL Server, DB2, Teradata enabling greater ROI on their marketing
complex multidimensional list reports. and Netezza. technology investments. Cequity
brings a blended perspective which
Gaming Industry Solution Functionality allows companies to bring the power
of Marketing automation technology to
Cequity ACE Analyser TM allows you business problems. Our services include:
Managed Analytics
to profile, segment and analyze the • Visit patterns such as recency and
attributes, metrics and behavior of Customer Management Consulting
frequency  
customers and prospects over time. • Coin-in, theoretical win and actual win • Managed Analytics
Customer acquisition and retention •  Marketing Database Solutions
Current annual value
 Managed Campaign Management
• Demographic, geographic and
Services
psychographic attributes
• Share of gaming wallet  Marketing Operations and
Cequity ACE Campaigner you
TM Measurement Services
Managed Campaign Management
plan,schedule, set-up and execute  Event Driven Marketing Services.
• Highly segmented marketing
sophisticated marketing campaigns audiences
and promotions to customers and • Multi-channel, integrated campaigns
prospects. • Multi-wave logic Worldwide Offices
• Closed-loop campaigns based on
India
player response/activity
Mumbai office :
• Personalized offers and offer amounts
105-106, 1st Floor, Anand Estate, 189-A,
Cequity ACE Campaigner TM Sane Guruji Marg, Mahalaxmi,
Marketing Analytics
measures and analyzes the Mumbai-400 011, India
• Marketing ROI
incremental financial performance of Phone: +91 22 23000133 / 23054039
• Response, offer redemption and
all marketing activities by campaign/ Fax: +91 22 23053809
promotion participation
promotion, marketing channel, offer • Gaming activity such as casino visits
to ndividual customer or any other and gaming sessions USA
segment of customers, across multiple Chicago office :
• Gaming financials—coin-in,
casino sites. 626, Grove Street, Evantson, IL 60201
theoretical win and actual win
• Customer rewards such as points Website: www.cequitysolutions.com
and comp Email: info@cequitysolutions.com