Highlights @ Sxsw2017 - Lunch & Learn BBR
•
0 likes•339 views
SXSW 2017 Lunch & Learn summary: 1) The document summarizes key learnings from sessions at SXSW Interactive 2017, including the end of traditional screens as interfaces become ubiquitous, the need for brands to be flexible and adapt in real-time, and how AI will transform many industries like transportation and healthcare. 2) A major theme was that technology should enhance human experiences and connections, not replace them. Brands must understand customers and design experiences around their needs. 3) Looking to the future, questions remain around developing emotional intelligence in AI and robots, and ensuring new technologies support rather than distract from human relationships. Creativity thrives on human connections that cross boundaries.
Recommended
More Related Content
Similar to Highlights @ Sxsw2017 - Lunch & Learn BBR
Similar to Highlights @ Sxsw2017 - Lunch & Learn BBR (20)
Recently uploaded
Recently uploaded (20)
Highlights @ Sxsw2017 - Lunch & Learn BBR
- 1. SXSW 2017 LUNCH & LEARN SXSW/Lunch & Learn 2017 Date// 28/04/17 1
- 2. 2 AVANT-PROPOS ➔ SXSW Interactive is a festival of 5 days where there are 1.377 sessions to choose from and so many other brand activations and parties;
- 3. 3 AGENDA ➔ Here are a resumé of what we’ve learned and conclude from our trip: ○ The End of the Screen ○ The New Brand ○ How A.I. Will Help Us ○ What Now ○ Conclusion
- 4. 4 THE END OF THE SCREEN 1
- 5. 5 1 Learning The end of the screen, Interface are now everywhere
- 6. 6 Hearables market is estimated to reach more that US$ 20 billion until 2020 (Alexa is estimated to hit US 10 billion in the same frame time) “By 2020, 30% of web browsing without a screen” - Gartner 2016 1
- 8. 8
- 12. 12
- 14. 14 1 Source: http://inhabitat.com/next-gen-contact-lenses-could-send-emails-directly-to-your-eyes/
- 16. 16 TAKEAWAY Understand your consumers’ environment and adapt to it Develop tech your consumers will naturally embrace Not seeing the technology is the best experience 1 Learning
- 17. 17 "If we do our jobs right, you shouldn't see the tech at all" - Kathy de Paolo, The Walt Disney Company's VP/Engineering, 1
- 19. 19 Learning A living brand is able to adapt in real-time from broad to tailored promises, and can create bespoke experiences in the right context*. *time and device 2
- 20. 20The brand needs to atomize 2
- 21. 21 Great brands are Simpler, flexible, but still recognisable 2
- 22. 22 Learning The brand of tomorrow will be liquid Brand values becoming more important than product values + The digitization of everything + The power shift from companies to users = 2
- 23. 23 TAKEAWAY 2 Learning Allow your brand to be unpacked and reassembled in a way that make sense Give your brand the confidence to move around places (Consistency => Trust)
- 24. 24 HOW A.I. WILL HELP US 3
- 25. 25 AI will impact everything! 3
- 26. A death happens every 25 seconds in the US because of car accidents 26 Can we really trust humans for everything? 3
- 29. 29 AI is poised to transform everything we do as communicators – not replace professionals, but help us and our businesses to be more effective. TARGET ENGAGE TAKEAWAY 3
- 30. 30https://albert.ai/harley-davidson-nyc/ 40% Of motorcycle sales delivered by Albert 3 EXAMPLE #1
- 31. 31 “Although a human editor was still needed to patch the scenes together to tell a coherent story, the AI shortened the process down to only 24 hours when it typically takes around 10 to 30 days to complete a trailer.” >More details< 3 EXAMPLE #2
- 33. 33 THE FUTURE OF BOTS... This robotic rendering of a lizard from "Tangled", a Disney film released in 2010, is controlled by an employee, and could potentially be petted by guests, with AI replicating traits like skin movement upon contact. 3 Source: http://www.insidethemagic.net/2017/03/disney-reveals-tangled-robot-for-disney-parks-at-sxsw-panel/
- 34. 34 3
- 35. 35 WHAT NOW? 4
- 36. 36 Learning How do you give a soul to a robot? How to not make the robot “dead inside” ? 4
- 37. 37
- 38. 38
- 39. 39 “Let’s put emotional intelligence and emotional tolerance back in the centre of the way that we design these AI experiences,” Nilesh Ashra, director of creative technology at Wieden+Kennedy Portland, 4
- 40. 40 TAKEAWAY Don’t assume that consumers are interested by what you are doing or will instinctively get your intentions. Do not give your consumers black boxes but tool for them to understand 4
- 41. 41 Show the intention, people need to understand clearly what you are trying to do 4
- 42. 42 Learning "Go beyond the 2% of time your customer spend with your brand, the difference is how much you understand them" Innovation is not a dark art. Self-driving car and machine learning algorithms don't build themselves. 4
- 43. 43 Ask yourself: 1. Where are your consumers already engaging? 2. When you innovate, are you focusing on your consumers or on your competitors? 3. Ask yourself if the tech key to experience versus the tech supporting the experience? Learning 4
- 44. 44 CONCLUSION
- 45. 45 The struggle man versus machine has never been more present than it is now. It’s now time to redefine what it does mean to be human. It's now time to explore how we can build more genuine connection and develop deeper human understanding.
- 46. 46 There is no rule anymore for creativity Design around your customer, and not the other way around
- 47. 47 Creativity thrive on human connection and can be right across the hallway Get out of the bubble
- 48. 48 Questions / Comments THANK YOU “If we don’t inspire, we will expire” - - Buzz Aldrin, Astronaut