Highlander Coffee- Our Story
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Founded in 2004, Highlander Coffee Pte Ltd is a Singaporean coffee company that started by supplying wholesale coffee and machines. It later began offering barista workshops and coffee appreciation workshops. In 2006, it opened its first cafe and began roasting coffee in-house. Since then, it has expanded to include a retail showroom, online shop, and larger roasting facility. Highlander Coffee is certified by various organizations and has received positive coverage in several media publications.
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Coffee 1652 is a UK-based company that sources, roasts, and distributes premium coffee beans and tea leaves. It produces its own Bellizzi brand and represents the Kimbo brand from Italy. The company offers coffee machines, barista training, and accessories to coffee shops and restaurants. It prides itself on ethical sourcing through Fairtrade and Rainforest Alliance certification and sustainability through minimising packaging waste.
Ccd details
Café Coffee Day began as a coffee trading company in India in the 1990s, sourcing beans from estates in Chikmagalur. It later pioneered the café concept in India, opening its first location in Bangalore in 1996. Café Coffee Day has since expanded to over 200 locations nationwide, attracting 400-800 customers daily to each café through its focus on quality coffee, affordable prices, and youth-oriented atmosphere.
Lavazza
Lavazza is an Italian coffee company that is the leader in quality espresso. It aims to spread Italian coffee culture around the world. Lavazza entered the Indian market in 2007 by acquiring the Barista Coffee Shop chain, which has 150 cafes across Asia, including 132 in India. A SWOT analysis identifies Lavazza's strengths as its profitability and global brand reputation, while weaknesses include vulnerability if innovation declines. Opportunities exist in expanding to new markets like India, while threats include changes in customer tastes or emergence of substitute products from competitors.
Intro To Business Coffee Truck Project
The document is a business plan outline for a coffee truck business called Sleepy Armadillo Coffee Truck. Some key points:
- The coffee truck will serve as an expansion of an existing coffee shop, Sleepy Armadillo Coffee House.
- The truck will serve French press and syphon brewed coffee, targeting busy areas with pedestrian traffic between 5:30am-12pm and 4-7pm.
- The owner has experience managing the coffee shop and wants to take advantage of the lack of coffee trucks in the local area of Ashland, Oregon.
- Startup costs are estimated at $20,000 and the truck aims to be operational by June 2016. Marketing will promote
The Portland Project Intro
The Portland Project offers coffee consulting and training services to hotels, restaurants, and offices. Their team has extensive experience in coffee competitions and the specialty coffee industry. They provide customized coffee solutions including equipment selection, blend creation, training programs, and ongoing support. Their goal is to bring the best quality coffee from around the world and help clients offer this experience to their own customers.
Starbucks Marketing Strategy - ESL
Starbucks was founded in 1971 in Seattle, Washington selling high-quality coffee beans. It opened its first store in 1984 and today has almost 17,000 stores in 49 countries. Starbucks has several subsidiaries including Tazo Tea Company, Seattle's Best Coffee, Torrefazione Italia, Ethos Water, and Hear Music that were all later acquired. While Starbucks dominates the specialty coffee market, its main competitor is McDonald's which upgraded its coffee offerings. Starbucks focuses on its product, placement, price, and promotion, commonly known as the 4 P's, to attract and retain customers.
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The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
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4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
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Highlander Coffee- Our Story
- 1. Copyright Highlander Coffee Pte Ltd Highlander Coffee Pte Ltd About Us
- 2. Copyright Highlander Coffee Pte Ltd Founded in 2004 by brothers Phil and Cedric Ho, the duo started the business supplying wholesale coffees and machines to offices and cafes Our Story
- 3. Copyright Highlander Coffee Pte Ltd End of 2004 saw the birth of our first hands-on barista workshop in Singapore. Thousands from as far as the U.S.A. have benefited from this quality program Our Story
- 4. Copyright Highlander Coffee Pte Ltd In early 2006, the first coffee appreciation workshop was conducted and since then many thousands have attended from schools, corporations and government institutions Our Story
- 5. Copyright Highlander Coffee Pte Ltd At about the same time, Highlander Espresso Bar opened its doors to serve handcrafted espresso coffees and simple food fare at 49 Kampong Bahru Road Our Story
- 6. Copyright Highlander Coffee Pte Ltd Late 2006, we roasted our coffees inhouse and retailed our signature Supremo Blend. Today, it’s the hot favorite served in our espresso bar, homes and offices Our Story
- 7. Copyright Highlander Coffee Pte Ltd In 2007, our retail showroom combined with an online shop was setup to offer the sale of various espresso coffee machines and accessories Our Story
- 8. Copyright Highlander Coffee Pte Ltd In Nov 2010, Highlander Coffee joins 29 other winners to receive the Spirit of Enterprise 2010 honorees award Our Story
- 9. Copyright Highlander Coffee Pte Ltd Our Story Since end 2012, we wholly own a more than 3,000 SF roasting facility producing coffee almost on a daily basis for both retail and wholesale!
- 10. Copyright Highlander Coffee Pte Ltd Our Story We are AVA (mandatory licence for wholesale supplies since 2012), Halal (whole plant since 2014) and NEA (our espresso bar since 2006) certified.
- 11. Copyright Highlander Coffee Pte Ltd Our Story We are one of the notable home and commercial espresso machine importer/distributor/reseller in the region for the VBM, Lelit, Jura, WMF and Saeco brand
- 12. Copyright Highlander Coffee Pte Ltd Some of Our Media Features HERWORLD WOBAO ANZA MAGAZINE BERITA HARIAN THE NEW PAPER ZAOBAO ASIAONE.COM THE SUNDAY TIMES
- 13. Copyright Highlander Coffee Pte Ltd Ms Raffaella Assi (ANZA) about our Gourmet Coffee Appreciation Workshop What Others Say
- 14. Copyright Highlander Coffee Pte Ltd Mr Albert & Mrs Natalie Visscher about our Products and Services What Others Say
- 15. Copyright Highlander Coffee Pte Ltd Mr Michael Card (American Christian singer-songwriter, musician, author, and radio host) about our Coffee What Others Say
- 16. Copyright Highlander Coffee Pte Ltd Ms Jessica Chua (Singapore) about our Professional Barista Workshop What Others Say