Alient Automations is a company that launched the Sharp brand in 2000 and was a leader in office automation until 2008. In 2008, it launched its first Coffee N U and Oovaa outlets for gaming and coffee. It now has 5 outlets open with 21 more planned, including 18 franchise stores. The company aims to have 100 stores by the end of 2010. Coffee N U offers various coffee shop formats while Oovaa is a high-end gaming zone that provides gaming equipment and competitions between players. The company uses franchising to expand its brands across India.

1. Welcome to aliant Automations Pvt. Ltd.

3. OUR BRANDS & The Gaming Zone Your Coffee... Your Place…

5. The dual layered Oovaa logo consists of a rectangle with a circular cutout in the background. This element symbolizes a portal that transports us to the spectacular world of PC gaming. The circle , never-ending in nature , relates to a very intrinsic nature of gaming i.e. the fact that competition is never ending and there is always room for more. The chequered flag screams competition & the flag fluttering out of the frame suggests that the only boundaries are the ones we set. OUR LOGO’S

6. OUR LOGO’S The Logo Comprises of 04 elements i.e. the Texture , the Cup , the Swirl & the Orange U all composed inside the all-encompassing square. The visual texture in the logo is symbolic of the inherent quality of the coffee bean & the way it lends texture to our senses of smell & taste. This visual texture forms the base of the logo thus signifying the importance the coffee bean.

7. The dynamically placed Cup stands for the change that the “coffeenu” family brings to the vast arena of coffee. The two-coloured Twirl inside the cup signifies the art form of coffee and the entire experience associated with having your favourite brew at coffeenu. The Orange “ U ” stands for the ever-increasing size of our family comprising of our favourite coffee loving people, pssst… it’s you guys . The all-encompassing Square defines stability. OUR LOGO’S

8. Oovaa is a top of the line PC Gaming Zone developed specifically to target gamers. Oovaa provides a platform for gamers where they can have fun testing their skills against worthy competitors thus building a community for people who love to game. This arena, with a factory like ambience, fitted with large format sleek LCD Monitors, gaming chairs with force feedback and computers with very high end configurations, will transport the user right into the game. Interactive Entertainment at its very best.

10. Coffee n u is not just a café. It’s a concept. A process to build communities, not a single big one but to have thousands of small communities and we at CNU will provide them with a platform, an atmosphere and an ambience to form a very special bond with coffee. CNU means your place with your coffee & everything else is just immaterial. Coffee n u

14. OUR PRODUCTS

15. Coffee n u, at Byramji Town, NAGPUR OUR STORES

16. OUR STORES Oovaa, at Byramji Town, NAGPUR

17. OUR STORES Coffee n u - Lounge at Koramangala, Bengaluru

18. OUR STORES Coffee n u – Coffee Pub at Koramangala, Bengaluru

19. OUR STORES Oovaa at Koramangala, Bengaluru

20. OUR STORES Coffee N U- Fusion at Dhole Patil Road, Pune.

21. OUR STORES Coffee N U at Dhole Patil Road, Pune.

22. ADVERTISING CONCEPTS Hoardings

23. ADVERTISING CONCEPTS Posters

24. ADVERTISING CONCEPTS Coffee n u Posters

25. ADVERTISING CONCEPTS Coffee n u Posters

26. ADVERTISING CONCEPTS Coffee n u Hoardings

27. ADVERTISING CONCEPTS & Coffee n u Print Ad’s

30. OUR BRANDS AT MEDIA

31. COMPARISION WITH COMPETITORS * Only Company in India to serve zero tobacco Herbal Hookahs Particulars CCD Barista Coffee N U Formats Standard Standard 4-5 Different Formats Target Group 18-25 25-40 14-40 Food Pre Cooked Pre Cooked Freshly made Food % of Food Sale 15-18% 20-22% 35-40% Hookah No No Yes * Seating Standard Standard Many Comfortable options Library No No Yes Interiors Standard Theme with bright lights Standard Theme with subtle lights Different Themes Value Additions Standard Standard Free Wi-Fi, Charging points, Games

32. COMPARISION WITH COMPETITORS PARTICULARS ZAPAK GAMEPLEX SIFY OOVAA Computers Intel Intel AMD, especially designed for Gaming. Graphic Cards Standard Standard Hi end ATI Radeon Graphic Cards Titles Popular Popular Popular + Latest Hi end Games. Chairs Standard Office Chairs Standard Special Gaming Chairs with Force Feedback. Ambiance Standard Standard Raw Factory look designed specially for Gamers Consoles Partial Yes No Launching soon. F&B Cold Drinks, Wafers and tea, coffee from vending machine ------------ Coffee N U Caters to Guests of OOVAA with full menu.

33. COMMERCIALS Oovaa Coffee n u Coffee n u & Oovaa Space Required Around 800 sq.ft. 1000-1200 sq.ft. 1800-2000 sq.ft. Franchise Fee ( Non-Refundable ) Rs.5.0 Lakhs Rs.5.0 Lakhs Rs.5.0 Lakhs Franchisee Investment Rs.20.0 Lakhs Rs.25.0 Lakhs Rs.40.0 Lakhs Franchise Period 5 years 5 years 5 years Total Franchisee Investment Rs.25.0 Lakhs Rs.30.0 Lakhs Rs.45.0 Lakhs Area & Locality Ground/ First Floor in Semi Commercial Area Ground Floor in High Footfall Area Ground Floor in Premium Location

34. VISION & MISSION To be the leading chain of Varied Format Coffee Shops & High End PC Gaming Zones in India by offering the guiding virtues of service, quality, integrity & relationship with the passion of aliant Team. To be driven by pride, serving with a smile, delivering the unmatched quality, growing with innovations & to be passionate for business to provide the best.

35. Thank You & Looking forward for an association with you. In case of any further queries kindly contact: +91-9923384844, +91-96735 99099 Or mail us at: [email_address] ; [email_address] ; [email_address]