This document outlines how Karen Mercer and Gunter Hollenstein have made their coffee shop My Coffee Stop successful through their focus on social and environmental causes. They support the charity Chickenshed through book exchanges and will partner with them for a school workshop on Fairtrade during Fairtrade Fortnight. They only use Fairtrade ingredients in their products and are members of the Enfield Fairtrade Steering Group. Through these efforts, they have gained recognition and awards, increased customer attraction and profile, and plan further projects around art competitions and a big book and food swap event. The document emphasizes that having a compassionate heart combined with good business sense, a support network, and learning resources are keys to being good in business.