Statistics on how for profit colleges are recruiting students through using their budgets for digital advertising.

1. Higher Education Stat Pack:
How Colleges are Recruiting
Students with Digital Advertising

2. 2
85% of Americans enrolled
in post-secondary institutions
are nontraditional learners
Online Learning Consortium

3. 3
From 2012 to 2023, the
number of students over the
age of 25 enrolling in college
will increase by 20%
National Center for Education Statistics

4. 4
43%
of college-aged students use their mobile
devices for all of their web browsing
Lawrence and Schiller

5. 5
43%
of college-aged students use their mobile
devices for all of their web browsing
68%
of whom have looked at a college website
on a mobile device
Lawrence and Schiller

6. 6
2/3 of students would be
willing to receive a text
message from a prospective
college
Lawrence and Schiller

7. 7Online Learning Consortium
students are enrolled
in online courses5.8M

8. 8Online Learning Consortium
77% of institutions offering online
learning say it’s crucial to
their long-term strategy

9. 9Babson Survey Research Group
71% of colleges and universities
currently offer at least some
form of distance learning

10. 10
Historically, for-profit colleges
have spent 10x more than
traditional institutions on
marketing & student recruitment
The Noodle Companies

11. 11
The annual recruiting spend of
American colleges is expected to
move from
$10 billion $100 billion
a year
to
The Noodle Companies

12. 12
41% of officials believe they
can directly attribute an
increase in enrollments to
their social media efforts
University of Massachusetts Dartmouth Center for Marketing Research

13. 13
Colleges and universities invest
more than $1.24 billion in paid
advertising each year
Kantar Media

14. 14
For-profits spend heavier
in Q1 and Q3, while non-
profits focus more media
purchases in Q3 and Q4
Kantar Media

15. 15
Colleges and universities
that partner with outside
firms for digital advertising
get better results.
Council for Advancement and Support of Education

16. 16
Partnered schools see an
increase in applicants, greater
enrollment yield and total giving,
improved applicant quality, and
improved school brand visibility.
Council for Advancement and Support of Education

17. 17
81%of colleges and
universities
still place
advertisements in
newspapers
Primary Research Group

18. 18
Online display advertising
accounted for more than 27%
of school’s total ad spend in the
first half of 2013
Kantar Media

19. 19
74%of private and public
insitutions use paid
ads on Facebook and
other social media
sites for marketing
and student
recruitment
Ruffalo Noel Levitz, LLC

20. 20
Only 52% of 4-year public institutions
use paid search ads on Google,
Yahoo or Bing to recruit students
SEARCH
Ruffalo Noel Levitz, LLC

21. 21
5 or 6 contacts is the median
per-student volume of recruiting
contacts (phone/written) initiated
by admissions offices.
Ruffalo Noel Levitz, LLC

22. 22
For 4-year private colleges, paid
search ads are rated the most
effective advertising practice,
followed by retargeting, paid social
advertising, and online display ads.
Ruffalo Noel Levitz, LLC

23. 23
More private colleges are using
paid ads on Facebook to reach adult
learners (57%) than TV ads (43%).
Ruffalo Noel Levitz, LLC

24. 24
For generating inquiries from
adult learners, private institutions
consider paid ads from Facebook to
be 26% more effective than organic
Facebook and social media efforts
Ruffalo Noel Levitz, LLC

25. 25
The average Cost per Enrollment
for the adult learner is
$1,000
for private institutions
Ruffalo Noel Levitz, LLC

26. 25
And here’s one more stat for you: The amount of spend we’re
managing across search and social for education clients has
grown 548% since 2013.
There’s a reason: OrionCKB helps colleges, universities, and online
learning institutions drive real, profitable growth from their lead
generation efforts
With an exclusive focus on direct response advertising, OrionCKB provides
strategy and optimization services that maximize ROI, reduce acquisition costs,
and drive enrollments from Facebook, Instagram, LinkedIn, PPC and mobile
advertising.
Clients include some of the largest online education organizations in the industry.
For more information, visit www.orionckb.com