High-Definition Sourcing is the preferred option when traditional sourcing just isn’t enough; it delivers for even the most complex categories

1. High-Definition Sourcing: Going Beyond Traditional Sourcing 4/22/2011

2. When It’s Time to Seek New Opportunities Marketplace not responsive to leverage-based approach Category already sourced effectively and in control Problem confounded with other issues Spend currently in house Limited marketplace options Traditional barriers to change Obvious problems with upstream decision-making Need to change what is being bought Demand management SKU rationalization Alternate specifications

3. High-Def Sourcing: When the Market’s in Control The Customer: Consumer Packaged Goods Company The Situation ~$160 MM Tight market conditions Periodic one-on-one direct negotiation High-Definition Sourcing Approach: Collect expressive proposals that drive consideration of historically overlooked opportunities Allow savings even when prices are increasing for business-as-usual Scenario generation allows for consensus building with suppliers Result: Over 25% savings

4. High-Def Sourcing: When Everything’s Good The Customer: Global Leader in Tobacco The Situation: $10 M Pilot to reduce packaging costs Strong supply base Order management outside of procurement responsibility High-Definition Sourcing Approach: Formula-based approach to RFPs Detailed spend analysis Accelerate re-cost calculations under various order policy/demand aggregation scenarios Result: Uncovered an additional 25% reduction in costs

5. High-Def Sourcing: When the Problem Isn’t Cost The Customer: Worldwide leader in pharmaceuticals The Situation: Need for highly specialized service varies dramatically year to year Team didn’t believe sourcing could solve the problem High-Definition Sourcing Approach: Integrated intangibles such as therapeutic expertise, qualification and experience into analysis Result: Good or better supply choices for less money

6. Contact Us 217 N Jefferson, Suite 400 Chicago, IL 60661 Phone: +1 312-201-9600 Fax: +1 312-201-9700 For more information on BravoSolution’s high-definition sourcing and spend analysis solutions, visit BravoSolution.com.