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Marketing Plan

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The document discusses developing a marketing plan, noting it should include descriptions of market conditions, products, buyers, sales potential, and pricing/promotion strategies. When developing the plan, questions should address targeting new products/buyers or both. Software like FINPACK and worksheets in the Business Planning Guide can help with questions for specialty/value-added products and alternative distribution channels by researching assumptions. The most important part is documenting assumptions for specialty or value-added products using alternative distribution channels.

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