what is the business market, and how does it differ from the consumer market?

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this presentation is based on the question "what is the business market, and how does it differ from the consumer marker??" as given in south asian perspective of marketing management by kotler and keller.

Marketing

What is the
business
market,
and how
does it differ
from the
consumer
market??

Business market
consist of all the
organisation that
acquire goods and
services used in
the production of
other products or
services that are
sold, rented or
supplied to others.

Points of differencePoints of difference
Business
Market
Consumer
market

Fewer, larger buyer
Close supplier-customer relationship
Professional purchasing
Multiple buying influences
Multiple sales calls
Derived demand
Inelastic demand
Fluctuating demand
Geographically concentrated buyers
Direct purchasing

Fewer and larger buyers in
comparision to consumer market

created BY-
Shruti Bansal
UIT- RGPV, BHOPAL
For
during an Internship
with Prof. Sameer
Mathur, IIM Lucknow
www.IIMInternship.c
om

There were many complaints during this year's ispo in Munich. The sports industry unanimously complained bitterly about the bad winter, the bad sales figures, and the impending future of their market. Throughout the fair halls, on the podiums and in the specialized trade magazines the "crisis" and new concepts were discussed. There is an ongoing search for concepts for a new upsurge in trade, as well as answers to the price war in the industry and the dominance of the online pure player. Multi-channel strategies were also high on the agenda this year. Multi-channel was discussed as a concept and solution to conduct trade and lead manufacturer's brands to growth and success. I am of the opinion that multi-channel cannot fulfil the hope of most market traders and manufacturer's brands, as it rather resembles a shark tank.

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what is the business market, and how does it differ from the consumer market?

1. What is the business market, and how does it differ from the consumer market??

2. Business Market

3. Business market consist of all the organisation that acquire goods and services used in the production of other products or services that are sold, rented or supplied to others.

4. Brands belong to Business Market

5. Consumer market

6. Points of differencePoints of difference Business Market Consumer market

7. Fewer, larger buyer Close supplier-customer relationship Professional purchasing Multiple buying influences Multiple sales calls Derived demand Inelastic demand Fluctuating demand Geographically concentrated buyers Direct purchasing

8. Fewer and larger buyers in comparision to consumer market

9. Close supplier-customer relationship

10. Proffesional purchasing

11. Multiple buying influences

12. Multiple sales call

13. Derived and inelastic demand

14. Fluctuating demands

15. Geographically concentrated buyers

16. Direct purchasing

17. created BY- Shruti Bansal UIT- RGPV, BHOPAL For during an Internship with Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.c om