H&H Webranking is an annual survey of corporate websites that has been conducted since 1997. The survey evaluates websites according to key criteria to determine best practices. Recent findings from the 2008 survey show that over 90% of analysts use social media for company information and the most common sites are Wikipedia, LinkedIn, and Facebook. Other findings showed trends in the use of videos for branding, ready-made investor relations and media pages, and financial disclosure practices. The report emphasizes that corporate websites must evolve to meet stakeholders' changing online information and communication needs.

1. H&H Webranking 2008 Summary Marcus Eriksson Head of H&H Webranking

4. A highly public survey 2008-12-11 | 27 09-06-07 |

6. Social Media

8. Social media 2008-12-11 | 27

9. Films as a corporate branding tool

10. 2008-12-11 | 27

11. Ready made IR & Media

12. 2008-12-11 | 27

13. Financial disclosure

14. Financial targets and target achievements 2008-12-11 | 27 Financial Targets Yes 41% (25) No 59% (75) Target Achievements Yes 18% No 82%

15. Risk management/Risk factors 2008-12-11 | 27 Risk Management Yes 35% (28) No 65% (72)

16. Marcus Eriksson Head of H&H Webranking marcus.eriksson @halvarsson.se +46 8 407 22 1 7 www.slideshare.net/ webranking

17. Is the corporate website really important? Staffan Lindgren Executive partner 2008-12-11 | 27

18. Corporate communications are evolving Nowhere is it clearer than on the corporate website 2008-12-11 | 27

19. Why is the corporate website important? Our target groups rate the website as the most used source of information from the company 2008-12-11 | 27 But… do they just say it?

20. Traffic from analyst and banks 2008-12-11 | 27 Lehman Brothers Q3 Q2 7-day average, totals (blue) and 9 sites

21. Is the corporate website working? 2008-12-11 | 27

23. If the website does not respond to current issues your our users will leave you! 2008-12-11 | 27

24. Why is the corporate website important? 2008-12-11 | 27

27. Focus areas for next year H&H Webranking 2009 2008-12-11 | 27

29. Marcus Eriksson Head of H&H Webranking marcus.eriksson @halvarsson.se +46 8 407 22 1 7 www.slideshare.net/webranking 2008-12-11 | 27 Staffan Lindgren Executive partner staffan.lindgren @halvarsson.se +46 8 407 22 1 2