The presentation I gave at the Social Now conference in Amsterdam 8 April 2014, presenting some interim data from my research for the ESN playbook.

1. The Business of Adoption
Louise McGregor
@changememe
Flickr : Sebastiaan ter Burg

2. 2013 2014

3. #ESN PLaybook
How far are you? What went well?
How is your
company
organised?
Where did you
struggle?
What will success
look like for you?
What would you
do differently?

4. Flickr : NTR23

5. Executive buy-in
Platform Selection
Tech Implementation
Legal, risk
User sign-up
Business aligned
Getting data
Mid-manager support
Change management
User adoption
What were your biggest challenges implementing an
Enterprise Social Network?

6. Legal, risk
Mid-manager support
Executive buy-in
Business aligned
Platform Selection
Tech Implementation
Getting data
User sign-up
Change management User adoption
Difficult Regular Work Easy

7. Flickr : NTR23

8. Flickr : NTR23

9. Legal, risk
Mid-manager support
Executive buy-in
Business aligned
Platform Selection
Tech Implementation
Getting data
User sign-up
Change management User adoption
Difficult Regular Work Easy

10. Flickr : Pedro Vezini

11. Flickr : VCU Libraries
Cost of it going
wrong
X
Probability it will
go wrong
Cost of missed
opportunity

12. Execs on board
Flickr : Nestlé

13. Flickr : Alpha

14. Business value – measure it
Flickr : PinkPurse

15. Valuation Layers
User numbers
Communities
Activity
Content Value
Business Value
Flickr : Tim Ebbs

16. Let stuff happen
Flickr : DestinysAgent

17. Flickr : drbutoni
Louise McGregor
Louise.mcgregor@outlook.com
Changememe.com
@changememe