Presentation of what Online Corporate communication is and how it can help companies in their communication.

1. Online
Corporate Communication
Dubai, October 7 2009
Staffan Lindgren

2. Why it is
What it is
important
Online corporate communication
What makes a
good website? What it can do
for your
company
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3. More than the website
Corporate website Communities
Search engines
(Onsite) (Offsite)

4. Everything online merges into the
perception of your company
Corporate website Communities
Search engines
(Onsite) (Offsite)

5. Requires a clear strategy
Strategy
Corporate website Communities
Search engines
(Onsite) (Offsite)

6. As well as thorough understanding
Strategy
Corporate website Communities
Search engines
(Onsite) (Offsite)
Research

7. Challenging our need for control
No control
Control
Corporate website Communities
Search engines
(Onsite) (Offsite)

8. Why is it important?
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9. To their
Why is it important? familiy, friends
and everyone
About your company they know
People talk
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10. People trust their family and friends
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11. Our audience is listening
Q3, “What does it mean for the Company?” – a
significantly increased demand for news and
Daily average visits by analysts/
corporate content
investors as measured by IP addresses
300
Q2 – as expected traffic to the
site is slightly above average
250
200
7 day average hits
150
Momentum is maintained
at above trend levels
100
Preparing for Q3. Traffic
begins to raise in anticipation
50
08-07-01
08-08-05
08-09-02
08-10-07
08-11-04
What does this mean?
The collapse of Lehman and the developing  A clear opportunity to build content
financial crisis sees a consistent dip in traffic around financial results
to corporate websites and a significant
increase in numbers visiting news comment
 The challenge – developing new
and aggregation sites strategies to communicate
effectively in periods of turmoil

12. Up to date information
Q: How fast should the news flow on a corporate website (i.e.
financial reports, press releases, webcasts etc.) be updated?
Answers Number Share
1.In real time 195 62%
2.Within 3 minutes 62 20%
3.During the same day 35 11%
4.Within a week 8 3%
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13. Internet habits
Q: How often are you connected to the Internet?
Answers Number Share
1.Permanently online 256 82%
2.One or more times per day 52 17%
3.At least once a week 0 0%
4.Less often than once a week 1 0%
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14. Information on corporate websites
Q: How often do you search for information on corporate websites?
Answers Number Share
1.Several times per day 139 44%
2.Daily 88 28%
3.Weekly 58 19%
4.Monthly or less often 18 6%
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15. Mobile access
Q: Do you access the Web with a mobile phone?
Answers Number Share
1.Daily 48 15%
2.Weekly 50 16%
3.Monthly 18 6%
4.Never, although I have a cell phone with an internet browser 51 16%
5.Never, don’t use a cell phone with an internet browser 53 17%
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16. The corporate website is vital
 THE primary source of corporate controlled content online
 It has grown to accomodate communication with all
stakeholders
 Customers
 Public
 Employees
 Shareholders
 Suppliers
 Etc
 Platform for ALL your activities online to support your brand
and business communication
 Meet the expectations of your target groups
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17. What makes a good website?
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18. What makes a good website?
• Amount and quality • Supporting the
on text, images and brand
functions on the and messages
website
• Design of
• Updated and Content Design functionality
relevant
• The same design
• Adapted to channel concept in all
channels
• Score in H&H
Webranking User Experience
• Labelling,
• Support the business
• Internal search Findability Message and
engine communication
strategy
• Userfriendly navigation
• Consistency in
• Use of related information
message
• Online visibility in search
• Transparency
engines, flickr, youtube
etc.
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25. Many good examples in the region
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26. What can it do for your company

27. A good website and online communication
strategy can help you
 Communicate more efficiently with your target groups
 Influence the perception of your company
 Support your business goals by providing thorough
information and thus supporting trust
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28. Thank you