- Hero MotoCorp Ltd. is an Indian motorcycle and scooter manufacturer based in New Delhi that was formerly a joint venture between Hero Cycles of India and Honda of Japan called Hero Honda. - Cheran Hero is one of Hero MotoCorp's authorized dealers located in Thiruvananthapuram, Kerala, operating since 1988 with 60 employees across sales, service, and spare parts departments. - The internship aims to understand Hero MotoCorp's operations post-separation from Honda, examine department functions, and clarify the company's objectives and strengths/weaknesses.

1. Hero MotoCorp Ltd.
CHERAN HERO
AUTHORI SED D EALER, H E RO M OTOCORP LT D .
Naveen Raj D.S
MBA, ICM Poojapura

2. History
o Hero MotoCorp Ltd., formerly Hero Honda, is an Indian motorcycle and scooter manufacturer based in
New Delhi, India.
o Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan.
o Largest two wheeler manufacturer in India.
o In 2010 Honda decided to move out of the joint venture, Hero Group bought the shares held by Honda.
o August 2011 the company was renamed Hero MotoCorp with a new corporate identity.
o On June 4, 2012 Hero MotoCorp approved a proposal to merge the investment arm of its parent Hero
Investment Pvt. Ltd. into the automaker. The decision comes after 18 months of its split from Honda
Motors.

3. Type Public company
Traded as BSE: 500182
NSE: HEROMOTOCO
BSE SENSEX Constituent
Industry Automotive
Founded January 19, 1984
Founder(s) Brijmohan Lall Munjal
Headquarters New Delhi, India
Area served India, Sri Lanka
Key people DeyaVaradhSens(Chairman)
Pawan Munjal (MD & CEO)
Products Motorcycles, Scooters, Three-Wheeler vehicles
Revenue 239.43 billion (US$4.36 billion) (2012)
Net income 23.78 billion (US$432.8 million) (2012)
Total assets 60.58 billion (US$1.1 billion) (2012)
History

4. Cheran Hero
o Started since 1988.
o First authorised dealer in Thiruvananthapuram.
o Managing Director : Arumuka Perumal.R
o Consists of three major department namely Sales, Service and Spares.
Total no: of workers : 60
Working hours : 9am to 6.30pm
Sunday Holiday
www.cheranautomobiles.com

5. That is why I choose Hero
Hero Honda iconic ‘ The Nations heart beat’ Campain and my fathers splender bike are the
inspirations for this internship. My childhood made a lot of emotion and attachments
towards the company The bike allowed the freedom, excitement and trust throughout my
life. Today as an MBA student I want to know why Hero Honda separated and how
infrastructure deals with the customer. Throughout my experience Hero is no longer
dependent on foreign expertise for its brands it will be focussing an its own engineering
and service capabilities.

6. Objectives
o To get a general awareness regarding the functioning and management
by direct observation.
o To study the various department and their functions of the organization.
o To know about the roles of manager in various organization
departments.
o To clear about the achievements and objectives of the organization.
o To develop an understanding on the internal strength, weakness,
external threats and opportunities around.

7. Various Department in Cheran Hero
o Sales
o Service
o Spares

8. Facilities provided to the customers
o Vehicle exchange if required.
o Provide finance if required ( HDFC Bank, IndusInd Bank, Muthoot,
Syndicate Bank, Hero Fincorp ).
o Five Year warranty.
o Provide Insurance to new customers / renew

9. Thank You
THEEND
Special thanks to ANIL N ( Sales Manager, Cheran Hero )
Naveen Raj D.S