This document discusses Herat saffron from Afghanistan. It describes saffron as the world's most expensive spice, which Afghanistan is well-suited to produce. It cultivates saffron using traditional methods, providing jobs. The document proposes exporting Afghan saffron to Australia due to high demand, quality certification, and a large Afghan diaspora. It outlines strategies to access the Australian market and ensure high quality during transport.

1. HERAT SAFFRON
Jamshid Ahmad “Raufi” 1411-114004

2. PRODUCT

3. SAFFRON
• Saffron is a spice derived from the dried stigma of
the flower of the saffron crocus, a species of crocus
in the family iridaceous.
• Saffron is the most expensive spice in the world!
• Saffron is one of the few things that truly are worth
its weight in gold.
• Saffron has been used as spice and coloring agent
for many centuries and has numerous medicinal
properties.

4. USES OF SAFFRON
• Spice or coloring in food preparation
• Drinks such as tea, coffee and cocktails
• Materials in pharmaceutical, cosmetic and perfume industries
• Dye material in textile production
BENEFIT OF SAFFRON
• Have anti-cancer effects
• Prevent cardiovascular disease
• Help mood disorders
• Prevent vision loss
• Numerous other health benefits

5. SAFFRON IN AFGHANISTAN
• Afghanistan is the most suitable place for the saffron production.
• Afghanistan’s saffron has been certified as one of the world’s best saffron.
• Northwestern Afghanistan has the best climate, plus rich soil for cultivation of
saffron. We grow our saffron entirely in the region using traditional and ancient
methods to organically produce the world's highest quality saffron.
• Saffron is grown in over 25 provinces throughout Afghanistan and employs
thousands of farmers with extended families.

7. • Afghanistan’s saffron was awarded and recognized to
have the world’s highest quality by international taste
and quality institute in Brussel in 2013

8. COUNTRY

9. AUSTRALIA
• is a country comprising the mainland of
the Australian continent, the island of Tasmania and
numerous smaller islands.
• It is the world's 6th largest country by total area.
• Australia has the world's 13th largest
economy and 9th highest per capita income
• With the second-highest human development
index globally, the country ranks highly in quality of
life, health, education, economic freedom, and civil
liberties and political rights.

10. REASON OF EXPORT TO AUSTRALIA
• Australia is a wealthy country
• It has a market economy, a relatively high GDP per capita, and a relatively low rate of
poverty.
• There is a high demand for Afghanistan Saffron in Australia
• Winner of International Taste and Quality Institute Award for the Highest Quality.
• There are many Australian Asian like Afghans, Iranian, Arabs, who like and use
saffron in large quantity.
• To create jobs, empower communities and promote democracy

12. STRATEGIES OF EXPORT
• Australia was ranked 19th for both imports and exports in the world in
2010.
• Access to international markets in Australia
• Increases the return on investment for the farmers, local producers and
sustains a historical industry by creating more jobs and increasing profits.
• Low transportation and communication cost.
• Easy to access to latest technology and managerial knowhow.
• Good environment for providing better facilities to end users.
• Direct selling through distributor and sale representatives.

13. ENVIRONMENTAL FACTOR
• Cultural
• Political & Legal
• Economic
Cultural
• Australians come from a rich variety of cultural, ethnic, linguistic and religious backgrounds.
• Population: 22.7 Million
• Sex Ratio: 11.3% Male 11..4% Female
• Age Group :
CHILDREN (AGED 0-14 YEARS): 18.8%.
WORKING-AGE POPULATION (AGED 15-64 YEARS): 66.2 %
PEOPLE AGED 65 YEARS AND OVER: 15%
• Literacy Rate: 99%

15. ECONOMIC
• Australia has the world’s 10th highest GDP per
capita and has the 13th largest economy.
• Total value of exports: $210.7 billion
• Total value of imports: $200.4 billion
• Unemployment rate: 5.1%
• Inflation: 2 to 3%
• Tax rate: 35.81%

16. POLITICAL & LEGAL
Australia was one of the first countries to establish democracy in the
modern world.
Australian democracy has at its heart the following core defining
values:
• Freedom of election and being elected
• Freedom of assembly and political participation
• Freedom of speech, expression and religious belief
• Rule of law
• Other basic human rights.

18. ORGANIZATION
• The head office of the company, as well as the laboratory, the quality
department and the packaging and logistics departments will be in the
Kabul.
Because:
• Kabul is the capital of Afghanistan.
• Kabul is an ideal location to develop international relations and able to
access for main requirement and resources of our needs.
• Kabul is located at a strategic location along the trade route to South and
Central Asia.
• Rapid urbanization had made Kabul the world's 64th largest
city and the fifth fastest-growing city in the world.

19. Kabul , Afghanistan

20. • The agricultural production of our company will be Herat,
where we can find the best quality saffron in reasonable price.
• “Saffron, the most precious gift of Herat Province!”
• Herat Province currently produces more than 90 percent of
Afghanistan’s saffron although farmers in 25 other provinces
grow it too.
Herat Saffron Production

21. Herat , Afghanistan

22. • We will open two commercial office in Sydney and Melbourne, which will be
responsible for commercial relations and attending to customers in the
Australia.
Sydney Melbourne

23. LOGISTIC
• Afghan Saffron will able to deliver its full product range to any city of Australia,
guaranteeing the delivery deadlines agreed with its customers.
• Our products will travel by land, sea or air, depending on destination and customer’s needs
in Australia.
• We will be accept the commitment to perform specific tracking of the merchandise in order
to ensure our customers may know their order status at all times.
• We also will have an insurance policy that covers transport of our merchandise, as a
security measure to cover any contingency.
• We transport our products from Herat to Kabul by land (Container Tracking).

25. World Trade
• Virtually all saffron is produced in A wide geographical belt extending
from the Mediterranean in the west to Kashmir in the east.
• Annual worldwide production amounts to some 300 tones, including
whole threads and powder.
• Iran is the largest producer of saffron in world which accounts for 200
tones of world production.
• Afghanistan has a great opportunity to increase its share of this market
and right now production in Afghanistan is 10 to 15 tones annually.

27. MARKET OBJECTIVE
• We want to increase our market share of
profits as well as customer base
enhancement and customer distribution
score and level.
• We want to increase our market share within
the domestic markets by 20% and in regional
market by 10% as well as profits.
• We want to accomplish all the above
objectives within two years

28. LEGAL FORMS AND DOCUMENT
• Business Licenses
• ACCI Membership
• AISA License
• Trade Licenses
• Individual Trader License
• Export Permit
• Private Insurance Company License
• Building Permit
• Property Dealer License
• Taxation
• Useful contacts

30. • Saffron can be cultivated in many areas. Economically, if each family had half
acre or one acre of land for saffron, we would be saved from poverty.
• Cultivation and production of saffron creates numerous job opportunities,
especially for women who perform 80 percent of the activities including
harvesting, refining, and packaging.
• Saffron cultivation is also providing job opportunities to women since they
perform 80 percent of the production activities.
BENEFIT TO AFGHANISTAN
The following are the key benefit of saffron to Afghanistan:

31. Saffron cultivation could replace poppy production as a lucrative means of income.
Poppy FieldSaffron Field

32. BENEFIT TO AUSTRALIA
• Comparative advantage Comply with High Demand
• Higher Quality
• Satisfy demand
• Enjoy the benefit of low price as compare to their own product.
• Get products by importing rather than producing it.
The following are the key benefit to host country: