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Today’s advancement teams are facing intense pressure to find more donors and larger gifts than ever and relate to constituents in a more sophisticated manner. The mobile and social era has changed the way higher education must connect with their alumni and donors. And with increased competition for philanthropic dollars and time, successful advancement professionals must deliver the anytime, anywhere, collaborative experience today’s alumni and donors expect. Northeastern University will share their journey of how Salesforce has helped grow alumni relationships with a 360 degree view of every supporter and help move prospects towards major giving.