City Year Transforms their Fundraising with Salesforce


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Fundraising is the lifeblood of most nonprofits. Break down the silos and empower your entire organization to make a case for giving with a complete picture of your donors, volunteers, members and other constituents in one place. With social, mobile and collaboration at its core, Salesforce is helping nonprofits like City Year cultivate and grow life-long supporter relationships.

Join us to learn how City Year uses Salesforce to get a holistic view of their donors and to paint a complete picture of the impact of their work.

Who Should Attend:
Fundraising, volunteer, member, operations, program and case management professionals
Anyone interested in connecting with their community and accelerating their mission

Welles Hatch, CIO, City Year
Jessica Hood, Solutions Engineer, Foundation
Lori Freeman, Product Marketing Director, Foundation - Moderator

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City Year Transforms their Fundraising with Salesforce

  1. 1. The Connected Nonprofit /salesforce.comfoundation @SFDCFoundation Transform Your Fundraising
  2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Today’s Presenters Jessica Hood Salesforce Foundation @jessh00d Welles Hatch City Year @CityYear Lori Freeman Salesforce Foundation @LoriF Chris Mann City Year @ChrisRMann
  4. 4. 1% Product Time Equity 588,000+ Hours Service $58M+ Grants 20,500+ Nonprofit Organizations 1:1:1 Model Adopted by Our 1:1:1 Social Enterprise Model
  5. 5. Proven Success Across the Nonprofit Sector
  6. 6. A Whole New Way to Engage Supporters Social Mobile Connected Cloud 50B Connected Products 4.5B Aggregate Social Users 5B Smartphones by 2017 58% Faster Deployment Image source:
  7. 7. New World For Fundraising •  1 in 10 Americans have texted to donate •  59% donate after engaging with a nonprofit via social media •  21% increase in online giving in 2013
  8. 8. Is Your Fundraising Built for the Connected Era? Are you meeting your supporters where they are? Are you building relationships as a team? Can you connect anytime, anywhere, on any device?
  9. 9. Deliver better programs & services Raise more funds Communicate more effectively Connect to Your Community in Whole New Ways Nonprofit Connected Engage & strengthen your community
  10. 10. @CityYear CIO, City Year Welles Hatch VP Corporate Partnerships, City Year Chris Mann
  11. 11. WHAT IS CITY YEAR? City Year is an education-focused nonprofit organization that partners with public schools to keep students in school and on track to succeed.
  12. 12. Full time 1-on-1 Small groups After school
  13. 13. “The direction City Year is going is breathtaking. The idea of quadrupling the number of corps members, the idea of just taking on systemically this dropout challenge with great partners, I think will transform educational opportunity in this country – hopefully for decades to come.” - Secretary of Education, Arne Duncan at City Year National Leadership Summit
  14. 14. A Strategy for Long-Term Impact Serve 50% of the off-track students in City Year communities Serve cities that account for 2/3 of the nation’s urban dropouts Promote 80% of students to 10th grade on time and on track in schools where City Year serves
  15. 15. 150,000 242 2,800 25 Students served daily Schools Corps members Cities City Year Today:
  16. 16. 900,000 1,200 14,000 38 Students served daily Schools Corps members Cities At Full Scale, Every Day
  17. 17. Just how are you going to do that? •  Transparent service standards •  Strong product management •  Well-placed investment capital •  Diversified funding base •  Coordination of local and national initiatives •  Visibility across constituents and the ways we engage New ways to work are enabled by technology, with the goal of giving time back.
  18. 18. A donor from 1992, now a trustee, previously an advisory board member, brought his firm in to support. The family volunteers annually for civic engagement events, his spouse is on the board of another organization supporting kids in after school programs, and both are active in politics nationally and locally. Two of their children were corps members, one stayed on as staff. Both volunteer as alumni mentors, are donors, and one is a campus ambassador for recruitment. Scenario:  A Sample Scenario:
  19. 19. How Salesforce Helps Donor  informa*on  is  in  a  few  key   staffer’s  heads  and  local  documents   Complete  view  of  prospects/ rela*onships  in  one  place,  accessible  by   all   On  to  the  next  mee*ng,  never  have  *me   to  update  documents,  debrief  &  plan   Mobile  apps  let  me  enter  updates  on  the   go  and  anywhere  with  access   Responding  to  most  immediate  needs   and  “squeaky  wheels”  vs.  the  best  ROI   Robust  repor*ng  and  analy*cs  help  us   have  focused  mee*ngs  to  keep  the     pipeline  moving   Confusion  on  who  is  doing  what  with     inconsistent  management  and   experience  na*onally   Useful  tools  to  assign  tasks,  upload   documents,  follow  specific  donors/ prospects  
  20. 20. @jessh00d Jessica Hood Foundation DEMONSTRATION
  21. 21. Your Success Resources •  Get help from the Power of Us HUB online community •  Join your local User Group at •  Contact your Account Executive •  Find more help at