The document outlines an exit strategy for marketing and selling a home. It discusses four keys to success: where buyers originate, the role of other real estate agents, importance of pricing competitively, and needing an upgraded comprehensive marketing strategy. It then details the agent's tiered marketing plan, which includes traditional methods in addition to upgraded strategies like multiple interactive websites, international relocation services, and a contract-to-close follow up program.

3. Selling a Home is a Complex Process! SELLER UPDATES LISTING MULTIPLE LISTING SERVICE OFFICE TOUR CARAVAN INTERNET MARKETING MOBILIZE OTHER BROKERS/ AGENTS EXCLUSIVE MARKETING TOOLS YARD SIGN PRICING Activate Call Capture System PRINT Advertising BROKER/ PUBLIC OPENS SELLER UPDATES LOCAL BUYER CONTACTS OUT-OF-TOWN BUYER CONTACTS SELLER UPDATES PERSONAL REFERRALS QUALIFYING BUYERS SHOWING HANDLING OBJECTIONS ASKING THEM TO BUY SECURING FINANCING PURCHASE AGREEMENT NEGOTIATING PRESENTING THE OFFER SELLER UPDATES CLOSING INSPECTIONS ADDITIONAL NEGOTIATING POSSESSION AFTER POSSESSION FOLLOW-UP

5. Where Buyers Originate! Ads and Lawn Signs Don’t Sell Homes… Agents Do!

6. Where Buyers Originate! Ads and Lawn Signs Don’t Sell Homes… Agents Do!

8. Why Are Other Agents So Important? Nationally, Only Small Percentage of All Homes are Sold by the Listing Agent.* Source: National Association of Realtors

9. Helena Talbot Marketing A Home Is A Team Effort! “ Together, We Can Make It Happen!” [email_address] E XIT R EALTY T ALBOT AND C OMPANY

10. Meet Our Team! Helena Talbot EXIT REALTY Is Not In Competition With Other Brokers… As Much As Your Home Is In Competition With Other Homes For Sale! [email_address] E XIT R EALTY T ALBOT AND C OMPANY

12. 90% Marketing Effectiveness Depends Upon Pricing! Why Is Pricing So Important?

13. COMPETITIVE MARKET ANALYSIS Prepared especially for Mr. & Mrs. Seller presented by Helena Talbot 44121 Harry Byrd Hwy, Ste 205 Ashburn, VA 20147 Bus: (703) 574-3800 Cell: (703) 727-9885 [email_address] E XIT R EALTY T ALBOT AND C OMPANY

15. ‘ Traditional Marketing’ Is No Longer Enough! We Need To ‘ UPGRADE’ The Marketing Of Your Property!

16. Tier I ‘ Traditional Marketing’ Tier VII Service Commitment Tier II ‘ Upgrades’ Tier III Personal ‘ Upgrades’ Tier VI Negotiate & Close ‘ The Transaction’ Tier V Attract the ‘Buyer Pool’ Tier IV Mobilize the Real Estate Community Copyright 2008 Real Estate Training Institute, Inc. All Rights Reserved. Home Marketing ‘Upgrade’ Strategy

18. Tier II Multiple Interactive Website s International Relocation/Referral Division EXIT Realty’s Exclusive e -Listings Preferred ‘Service Providers’ Home Warranty ‘ Upgrades’ Copyright 2009 Real Estate Training Institute, Inc. All Rights Reserved . E XIT R EALTY T ALBOT AND C OMPANY

19. ‘ Virtual Office’ Sales Support ‘ Property Promotion Book’ Detailed/Written ‘ Marketing Strategy’ ‘ Contract-To-Close’ Follow-Up Program Tier III PERSONAL ‘ Upgrades’ Copyright 2009 Real Estate Training Institute, Inc. All Rights Reserved. ‘ Top Gun’ Direct Marketing Campaign Written ‘Service Pledge’

20. How ‘ The Marketplace’ Works... MARKETING FACTORS WHO CONTROLS Sellers Set The ‘ Price ’ … Buyers & Lenders ‘ Value’ . PRICE SELLER HOME’S CONDITION SELLER MARKETING PLAN MARKETING COORDINATOR VALUE BUYER & LENDER

21. There Are Different ‘ Perspectives Of Value’ Your Tax Assessor Your Lender Your Buyer Your Appraiser Yourself

23. Once Again… 90% Marketing Effectiveness Depends Upon Pricing! Why Is Pricing So Vital?

27. ‘ The Pricing Pyramid’ +15% +10% -10% -15% 90% 75% 60% 30% 10% Market Value Percentage of prospective buyers who will look at property A Competitive Price Will Generate More Showings! Asking price in relation to market value

29. We Need To Take Full Advantage Of Your ‘Window of Opportunity’

33. We Are Prepared To Get Started Now! Let’s Review My Detailed/Written ‘ UPGRADED’ Marketing Strategy! FOR 123 Sell Me Lane Asburn, VA 20147 ‘ EXIT STRATEGY’ E XIT R EALTY T ALBOT AND C OMPANY’S

34. I pledge during the process of marketing and selling your home, I will provide all the services I have outlined. Should I fail to do so, I would ask you to notify me personally or in writing. If I fail to correct the deficiency within 10 days, you can have your listing reassigned by my Broker to another EXIT Agent. Service Pledge E XIT R EALTY T ALBOT AND C OMPANY

36. Affiliated Real Estate Website s :

41. Home Warranty Reduces Risk of Litigation Higher Selling Price Faster Sale Marketing Edge Tax Deduction HOME WARRANTY Supreme Home Protection Plan FOLLOW THE “EXIT SIGNS” FOR “SAFE PASSAGE”

43. Virtual Office with 24 hour access

50. ‘ Top Gun’ Direct Marketing Campaign

52. I pledge during the process of marketing and selling your home, I will provide all the services I have outlined. Should I fail to do so, I would ask you notify me personally or in writing. If I fail to correct the deficiency within 10 days, you can have your listing reassigned by my Broker to another EXIT Agent. Service Pledge E XIT R EALTY T ALBOT AND C OMPANY

53. SOLD!