This document summarizes the professional experience of Antoinette Liguori Sirianni. She has over 25 years of experience as both a freelance graphic designer and art director for various companies. As a freelancer, she directs all aspects of projects from concept to completion. In prior staff positions, she managed projects, created original artwork, and directed other designers and photographers. Sirianni has a Bachelor's degree in Advertising and Graphic Design from the Fashion Institute of Technology.
1. F r e e l a n c e
Eeon Creative, Philadelphia, PA/Mt. Laurel, NJ
Independent LLC, Principal
• Direct all projects from conceptualization through design and production.
• Manage all aspects of projects keeping clients’ budgetary requirements and scheduling deadlines.
• Create original artwork and photo retouching using Adobe Illustrator and PhotoShop.
• Directd illustrators and photographers as well as purchased photography and negotiated the rights from multiple sources.
• Work executed in-house and on-site. See attached sheet for client list and details.
S t a f f P o s i t i o n s
CIGNA Corporation, Philadelphia, PA
Art Director
• Design, direction and production of corporate print advertising, websites, newsletters, brochures, etc.
• Managed projects from initial strategy sessions through production.
• Created original artwork, hired and directed Illustrators and purchased photography when applicable.
• Created and maintained multiple on-line newsletters.
• Managed multiple projects, keeping strict scheduling deadlines and clients’ budgetary requirements.
Biologix, Philadelphia, PA
Senior Designer
• As part of launch team for new vaccine, developed campaign concepts for new and existing drugs.
• Managed components of campaign; including; layout, photography and illustration.
• Directed photographers, illustrators and junior designers.
• Negotiated usage rights for purchased photography from photographers and stockhouses.
• Created original artwork and performed photo retouching.
• Directed junior designers and freelancers.
• Created physical comps for client presentation.
KPMG Peat Marwick LLP, Communications Group, New York, NY
Senior Designer
• Design of various projects including; printed proposals, newsletters, brochures, slide presentations, etc., for internal and
external client presentation.
• Redesigned internal publications for use throughout metro area.
• Worked closely with writers and firm collogues as a team on client proposals.
• Responsible for pre-press, as well as matters of printing, costing and bidding.
E d u c a t i o n
Fashion Institute of Technology, New York, NY
Bachelor of Fine Arts degree; June 1990. Graduated with the Honor of Magna Cum Laude
Major: Advertising & Graphic Design, Minor: Computer Graphics
– Internship: Ogilvy & Mather: New York, NY
See eeoncreative.com for samples
See attached sheet for freelance client list.
February 1998 –
Present
June 1996–
February 1998
September1995 –
June 1996
December 1991–
May 1995
Antoinette Liguori Sirianni
856.727.4815
eeoncreative@comcast.net
eeoncreative.com
2. F r e e l a n c e C l i e n t s
CIGNA Corporation, Philadelphia, PA
• Design and production of corporate programs, newsletters, brochures, invitations and client presentations.
• Designed and maintained monthly online newsletters.
The Hal Lewis Group, Philadelphia, PA
• Graphic design and production of consumer advertising campaigns for various vaccines and medications.
• Created comps for client presentation.
The Children’s Hospital of Philadelphia, Philadelphia, PA
• Design and production of corporate programs, newsletters, brochures, invitations and client presentations.
• Production of multiple brochures, posters and postcards for external client use.
The Children’s Seashore House, Philadelphia, PA
• Design of 1999 Annual Report
• Production of multiple brochures, posters and postcards for external client use.
The University of Pennsylvania, Philadelphia, PA
• Design and production of brochures.
Morgenstern & Associates, Voorhees, NJ
• Designed a new company logo and corresponding identity program including peripheral items.
Health Partners, Philadelphia, PA
• Graphic design services, including the design and production of print advertising, brochures, newsletters and direct mail pieces.
Trinity Communications, Conshohocken, PA
• Graphic design services, including design and production of magazine advertising, client brochures, newsletters and
direct mail pieces.
Huntington Communications, Villanova, PA
• Graphic design services, including the design and production of varied client print advertising.
• Created client comps.
Lorel Advertising, King of Prussia, PA
• In-house graphic design and production of advertising components, such as brochures, billboards, POP and direct mail pieces.
New Direct Products, Inc., New York, NY
• Designed books for direct mail customers, including jacket illustrations.
Grey Advertising, New York, NY
• Created slide presentations, production of print ads.
Bennett Communications
• Created corporate advertising, logos, promotional brochures, and educational programs as well as
the weekly New York Times D’Agostino’s ads.
Other freelance clients include:
– Estee Lauder, New York, NY
– ACE corporation, Philadelphia, PA
– Strang Cancer Hospital, New York, NY
See eeoncreative.com for samples
Antoinette Liguori Sirianni
856.727.4815
eeoncreative@comcast.net
eeoncreative.com