Cvs

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Cvs

  1. 1. CVS PHARMACY Redefining pharmaceutical care How to evolve marketing for college students at CVS Pharmacy. By: Carly Levison
  2. 2. CVS and Social Media Today <ul><li>Website </li></ul><ul><li>Facebook Page </li></ul><ul><li>Twitter Page </li></ul><ul><li>YouTube Videos </li></ul><ul><li>Customer Care </li></ul><ul><li>Coupons </li></ul>
  3. 3. What do college students want? <ul><li>Easy notification for prescription pick up </li></ul><ul><li>Easily accessible coupons to save $ </li></ul><ul><li>Health guidance from a professional that has tips and daily updates of issues that pertain to them </li></ul>
  4. 4. Text Message Prescriptions <ul><li>Receive a text message when your prescription is ready </li></ul><ul><li>Easy for college students who are always sending texts </li></ul>
  5. 5. Coupons on the phone?! <ul><li>College students sent special coupons through a text message </li></ul><ul><li>The phone gets scanned at the counter </li></ul><ul><li>Easy access and saves paper :) </li></ul>
  6. 6. Health Blog <ul><li>Blogs are gaining popularity </li></ul><ul><li>A health blog with daily topics pertaining to college students might include: safe sex practices, healthy eating habits or other concerns for young adults. </li></ul>
  7. 7. Health Promotion on Campus <ul><li>Monthly healthly lifestyle events </li></ul><ul><li>Discuss similar topics that are in the blog </li></ul><ul><li>Promote CVS </li></ul>
  8. 8. Evaluation <ul><li>Facebook friends </li></ul><ul><li>Twitter Followers </li></ul><ul><li>Blog Readers </li></ul><ul><li>Sales at college town CVS stores </li></ul><ul><li>More extra care users? </li></ul>
  9. 9. Budget <ul><li>25% Text Message Program </li></ul><ul><li>25% Health Promotion </li></ul><ul><li>25% Coupon Text </li></ul><ul><li>25% Health Blog </li></ul>

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