The document outlines Whole Foods' digital marketing strategy to increase brand awareness by 10% through a targeted campaign. It will focus on individuals aged mid-twenty to mid-fifty who are health conscious and middle to upper class. The campaign will center around a unique blog and promotional giveaway shared across Facebook, Twitter, LinkedIn, and health blogs to generate buzz. Success will be tracked through analytics and social mentions. The $500,000 budget represents 1% of their advertising spending.

1. B Y : N A T E K L A T T
Whole Foods Digital
Marketing Strategy

2. Goal of Digital Campaign
 Increase Brand
Awareness by 10%
 Create “buzz” about the
company through digital
campaign

3. Target Audience
 Create campaign
directed at specific group
of people
 Age: mid-twenty to mid-
fifty
 Health Conscious
 Middle class to upper
class individuals

4. Key Indicators
 Essential to determine
success of campaign
 Track success through
data analytics
 Social Mention

5. Overview
 Focus on Facebook,
Twitter, LinkdIn
 Create unique blog for
specific campaign
 Share blog articles with
social media sites and
health oriented blogs
 Promotional giveaway

6. Whole Foods Blog
 Create a unique blog that
focuses on positives of
whole foods
 Create entertaining
content
 Post health articles to
healthy living blogs

7. Promotional Giveaway
 Advertise giveaway
through blog and social
media sites
 $1,000 of free groceries
to 20 best stories
demonstrating how
Whole Foods has made a
positive difference.
 Generate “buzz”

8. Facebook, Twitter, LinkedIn
 Advertise on all 3
platforms
 Use advertising tools to
focus on target audience
 Post blog content to all 3

9. Budget
 Total budget will be
$500,000
 Represents
approximately 1% of
advertising budget
 Lager focus on LinkedIn

10. Questions