Result driven with over 6+ years of experience in Digital Marketing. Skilled in training workforce and achieve organizational targets. Hands-on experience in managing online and offline campaigns such as: Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO), Email Marketing, Affiliate Marketing, Online Reputation Management (ORM), Google Analytics, and Wordpress.

1. Digital Marketing for Healthcare Industry
BY
K.Ranjith Kumar Reddy

2. Digital Marketing for Healthcare Industry

3. Agenda
 What Is Health Care Industry
 Health Care Advertising India
 What Is Digital Marketing
 Traditional Marketing in Traditional Helath Care
 Modules of Health Care
 Importance Of Digital Marketing
 Case Study of Health Care

4. What Is Health Care Industry

5. What Is Health Care Industry
The healthcare sector is the category of stocks relating to
medical and healthcare goods or services. The healthcare
sector includes hospital management firms, health
maintenance organizations (HMOs), biotechnology and a
variety of medical products.
Comprises of providers of diagnostic, preventive, remedial, and
therapeutic services such as doctors, nurses, hospitals and
other private, public, and voluntary organizations. It also
includes medical equipment and pharmaceutical
manufacturers and health insurance firms

6. Health Care Industry Segments

7. Health Care Advertising India

8. Health Care Advertising India

9. What Is Digital Marketing

10. What is Digital Marketing
Digital Marketing is the promotion of brands
and products through electronic media to
represent them globally with the help of the
internet.
Marketing with Digital Chanel s like Internet,
social media, mobile phones and electronic
Media (television and radio channels)

11. Digital Marketing
Search Engine Optimization
Search Engine Marketing
Social Media Optimization
Social Media Marketing
Email Marketing
Affiliate Marketing
Online reputation Management

12. SEO is an abbreviation of Search Engine Optimization which simply means
optimization of a website. This is a process which increases the relevancy and
quality of traffic of a website.
SEM is an abbreviation of Search Engine Marketing which is engaged in the
promotion of the sites via paid advertising(GoogleAdwords,Bing,yahoo)
SMO is an abbreviation of Social Media Optimization is the process of increasing
the product or brand awareness by using the popular social media outlets.
SMM is an abbreviation of Social Media Marketing which is engaged in the
promotion of the sites via paid advertising. (Facebook,Twitter,linked )
Email Marketing is a type of direct marketing that utilizations electronic mail as a
methods for imparting business or raising support messages to a crowd of
people. In its broadest sense, each email sent to a potential or current client
could be considered email marketing

13. Digital Advertising 2017 to 2020

14. Traditional Marketing In Health Care

15. Traditional Marketing In Health Care
Radio
TV/Cable
Print Or Direct Mail
Outdoor
Public Relations
Media Buying

16. Traditional Marketing In Health Care in 2016

17. Digital Marketing Strategies for Healthcare Industry
Responsive website
SEO
Content Marketing
Video Marketing
Email Marketing
Social Media Marketing
Mobile Marketing
Click to Call Mobile Campaign

18. Marketing Objectives Digital Marketing Objectives
Digital Marketing Strategies for Healthcare Industry

19. Modules of Health Care

20. Modules of Health Care
44% of patients book an appointment who research hospitals
site on a mobile device.
83 % patients visit hospital site to know more about service
offered.
50% patients influenced by the health information site.
26% through reviews.
21% of patients book an appointment via mobile site or
websites.
Search brings more valuable visitors to hospitals than any other
source.
1 in 8 patients follow online videos for testimonials and review
to know about treatment options on hospital websites.

21. Foucs of Health Care

22. Importanceof Digital Marketing

23. Importanceof Digital Marketing
Reduced Cost
Traceable Results:
Demographic Targeting:
Long-Term Exposure
Build Relationships
Social Media
Keeps their attention

24. How to Reach Targeted Audience

25. Case Study of Health Care

26. Top Hospitals In Hyderabad
 Apollo Hospitals
 Care Hospitals
 Gleneagleglobal Hospitals
 Rainbowhospitals
 Kims Hospitals
 Yashoda Hospitals
 Maxcure Hospitals
 Americanoncology
 Continental Hospitals
 Citizan Hospitals
 Kamineni Hospitals
 Sunshine Hospitals
 Starhospitals
 Induscancer
 Omni Hospitals

27. Hospitals In Hyderabad
Name Url
Alexa
Rank
Apollo Hospitals https://www.apollohospitals.com/ 87807
Care Hospitals http://www.carehospitals.com/ 292653
Gleneagleglobal
Hospitals
https://www.gleneaglesglobalhospitals.com/ 270634
Rainbowhospitals https://www.rainbowhospitals.in/ 409734
Kims Hospitals http://www.kimshospitals.com/ 473324
Yashoda Hospitals https://www.yashodahospitals.com/ 511422
Maxcure Hospitals http://www.maxcurehospitals.com/ 496829
Americanoncology http://www.americanoncology.com/ 742273
Continental Hospitals http://www.continentalhospitals.com/ 842834

28. Website Visitors for Month
Name Alexa Rank Total Visits
Apollo Hospitals 87807 385.45K
Care Hospitals 292653 56.80K
Gleneagleglobal Hospitals 270634 76.30K
Rainbowhospitals 409734 42.08K
Kims Hospitals 473324 44.37k
Yashoda Hospitals 511422 32.76K
Maxcure Hospitals 496829 29.60K
Americanoncology 742273 15.09K
Continental Hospitals 842834 18.20K

29. Website Visitors by Countries
Name Countries % Countries % Countries %
Apollo Hospitals India 68.93%% UAE 5.49%% US 3.69%%
Care Hospitals India 75.05%% US 9.93%% Bangladesh 2.94%%
Gleneagleglobal Hospitals India 68.69%% US 5.12%% UK 4.91%%
Rainbowhospitals India 88.17%% US 6.89%% Germany 1.39%%
Kims Hospitals India 85.23%% Singapore 6.50%% Oman 1.32%%
Yashoda Hospitals India 95.06%% Australia 1.38% Qatar 1.27%%
Maxcure Hospitals India 67.78%% US 6.29% Australia 3.50%
Americanoncology India 96.08%% Netherlands 3.59% Kenya 0.33%
Continental Hospitals India 78.14% Oman 4.84% Taiwan 2.90%

30. Website Visted By Networks
Name Search Link Direct Social Paid
Apollo Hospitals 82.77% 6.49% 9.89% 0.35 0.50%
Care Hospitals 71.58% 5.05% 20.43% 1.67% 1.26%
Gleneagleglobal Hospitals 82.06% 1.99% 12.96% 2.99% 0.00%
Rainbowhospitals 84.11% 2.95% 12.84% 0.10% 0.00%
Kims Hospitals 78.94% 2.14% 18.92% 0.00% 0.00%
Yashoda Hospitals 74.86% 2.46% 21.61% 0.15% 0.92%
Maxcure Hospitals 76.74% 2.99% 17.09% 2.06% 1.12%
Americanoncology 21.99% 26.42% 47.05% 0.00% 4.53%
Continental Hospitals 73.80% 8.33% 17.87% 0.00% 0.00%