The document discusses how to create lasting impact through properly defining goals and measuring outcomes. It advises that goals should reflect the true welfare of the system being measured and outcomes should seek to understand the real change created by separating what happened with an intervention from what would have happened without it. Lastly, it lists questions to consider when assessing the potential impact of a thing, such as whether it is needed, if it works, if it will reach those who need it, and if it will be used correctly.

1. Impact

2. What it is and
how to make it happen

3. Kevin Starr,
Lasting Impact

4. http://poptech.org/popcasts/kevin_starr_lasting_impact

5. Know your mission.
Measure the right thing.
Measure it well.

6. Donnella Meadows,
Thinking in Systems

7. “If the goal is defined badly,
if it doesn’t measure
what it’s supposed to measure,
if it doesn’t reflect
the real welfare of the system,
then the system
can’t possibly produce
a desirable result.”
Traps and
Opportunities

8. Kevin Starr,
Lasting Impact

9. “Measuring well means
taking an honest stab at understanding
what change you created—
what happened with you
and what would've happened without you,
because your real impact
is the difference between the two.”

10. Impact from a thing
Is it needed?
Does it work?
Will it get to those who need it?
Will they use it correctly?