This presentation provides an overview of Harley-Davidson, a leading motorcycle company. Some key points: - Founded in 1903 in Milwaukee by William Harley and Arthur and Walter Davidson, Harley-Davidson produced their first prototype in 1907 and built over 150 models by 1911. - During World Wars I and II, Harley-Davidson produced many motorcycles for the US military, receiving awards for production excellence. - In the 1990s, the Fat Boy model helped Harley-Davidson become a leader in the heavyweight motorcycle market. However, some police departments complained of instability issues in the early 2000s. - Today Harley-Davidson continues to leverage its strong brand

1. A PRESENTATION ON

2. Overview:
Harley-Davidson is one of the leading automotive companies,
which produces heavyweight motorcycles,motercycle parts,
accessories etc..
It’s Headquator is situated at Milwaukee, United state.
Keith W. Wandell is the current CEO of this company.
The major product is motorcycle.
Total asset = us $ 9.170 Billion.

3.  Founded in the year 1903.
 Founded byWilliam S. Harley, And Davidson brothers in a
machine shop in Milwaukee.
 In the year 1907 ,the first prototype model was displayed at
Chicago automobile show.
 By the year 1911,some 150 makes of motorcycles was built in
USA.
(from left Willium Harley, Arthur
Davidson ,Walter Davidson ,
Willium Davidson)
HISTORY:

4.  In 1917,USA entered into world war-1 & the military demanded for
motorcycle for war effect as well as in world war-2.
 So Harley-Davidson produced a large no. of motorcycles for US Army.
 For this effort Harley-Davidson receivedTwo “Army- Navy ‘E’ Awards”
in 1943 & 1945 , for the excellence of production.
 By the year 1929 , Harley-Davidson bikes were produced in Japan under
license to the company RIKUO INTERNATINAL COMBUSTION, which
was
continued till the year 1958.
 In the year 1990 introduction to the model “FATBOY” made it as a leader in
heavyweight bike market.
 Facts :

5.  Starting around the year 2000, several police department
complained about high speed instability.
 Also a police officer ,named CHARLES PAUL ,was killed
experiences if high speed wobble in 2002.
 In the year 2009,values of Harley-Davidson fell by 43 % -- 4.39
billion.
PROBLEMS:

6.  Harley-Davidson will leverage their brand to speak to
consumers and give consumers the core belife that they own
the brand ,not the company.
 In the year 2013,August 29-31, 110th anniversary of
Harley-Davidson was celebrated.
 Goals:

7. THANK YOU
Presented by:
G. GOURAV
PATI
ROLLNO : 14DM022