McGraw initially thought the strategic challenge facing Oscar Mayer was very complex. However, after reviewing four memos from department managers, he realized the solutions were not as difficult as expected. The memos proposed focusing on core red meat products, acquisitions, increased advertising, or operational efficiencies. Absent resource constraints, returning to the brand's basics would be the most viable strategy, followed by acquisitions. Increased competition underscores the need for new product development and advertising investments. The strategic plan should focus on the Oscar Mayer brand and boosting growth of the Louis Rich line through price cuts and efficiency. Lunchables has less likelihood of success than Zappetites due to its narrow customer base and higher price.