Harley Davidson was founded in 1903 in Milwaukee, Wisconsin by William S. Harley and Arthur Davidson along with the Walter and William A. Davidson brothers. They started the company out of a shared interest in motorcycle engines and a desire to work on them due to boredom. The company's mission is to fulfill dreams through motorcycling by providing motorcycles and branded products and services. Some of Harley Davidson's recent successes include the introduction of several new motorcycle models in 2009 like the V-Rod Muscle and Street Glide.