Green marketing involves modifying products, production processes, packaging, and advertising to market more environmentally friendly options. It utilizes strategies like relative advantage, observability, trialability, and compatibility to promote green brands and initiatives. Examples discussed include Starbucks promoting earth-friendly practices through product changes and social media, and Nokia's phone recycling program. Many other companies in India are also adopting green solutions across industries like banking, telecom, oil and gas, and automotive.

1. GREEN MARKETING
PRESENTED BY :
GEETI GOURAV PATI

2. Marketing of environmentally preferable products.
Includes-
Product modification.
Changes to production process.
Sustainable packaging.
Modifying advertising.

3. Relative advantage
Observability
Trialability
Compatibility
Complexity

5. Strategies adopted by STARBUCKS
Modifying products.
Earth Day.
Promoting green events through social media.

6. Nokia’s designing & recycling.
Nokia’s Take Back recycling programme.

7. Others…not far away
ITC- Paperkraft
WIPRO- Energy star compliance
ONGC- Mokshada Green Crematorium
Indusland Bank- Solar powered ATM
IDEA Cellular- ‘Use Mobile Save Paper’.
Honda India.

8. Mahindra Group- ‘ Mahindra Hariyali initiative ’.
Mc Donald’s- use of napkins and bags made of recycled paper.
IBM- ‘e solutions’ to data centres.