Small and medium businesses can improve employee satisfaction and increase success through five key tips: (1) Empower employees by giving them control over their work environment and schedule; (2) Respect employees' time by keeping meetings concise and focused; (3) Foster social interaction and communication between employees; (4) Support employees' professional growth with development plans and opportunities to expand skills; (5) Break up routines with small gestures like providing snacks or allowing exercise breaks to make the workday more enjoyable. Prioritizing employee satisfaction leads to higher customer satisfaction and retention according to research, treating employees well as customers are treated.