Great corporate trainers consider 7 important aspects when designing training programs. They ask why participants would learn and how to motivate them. They also consider why participants might not use what they learn and how to ensure self-motivation. Great trainers help participants create action plans and use experiential learning so participants learn on their own. They relate topics to participants' personal problems and make topics both important and interesting through humor and emotion. The goal is to design effective training that yields results for the HR department.