The document discusses the concept of value creation and business models. It provides examples of different prices for coffee and music to demonstrate how value is perceived differently. It then discusses Maslow's hierarchy of needs and how value also comes from attention, experience, and belonging. The document introduces the concept of diminishing marginal utility and externalities. It presents the business model canvas template and provides examples of how it can be used to map ThiemeMeulenhoff's business model by identifying key partners, activities, customer segments and revenue streams.

1. waardecreatie en
verdienmodellen
marketing voor ondernemers
les 3
Ronald Mulder
deondernemers.nl

2. waarde =

3. wat is koffie
waard?
€0,05

4. wat is koffie
waard?
€0,31

5. wat is koffie
waard?
$2,85

6. wat is koffie
waard?
€15,00

7. wat is muziek
waard?
€7,99

8. wat is muziek
waard?
€15,99

9. wat is muziek
waard?
€205,00

10. waarde
creatie

11. =f( )

12. Maslow

13. Maslow

14. Maslow

15. Maslow

16. Maslow

17. Waarde is
ook
aandacht

18. Waarde is
ook
belevenis

19. Waarde is
ook
ergens bij horen

20. Afnemende
meerwaarde
verzadiging

21. Afnemende
meerwaarde
externe effecten

22. Netwerk-
effecten
Metcalfe’s Law
V ~ n2

23. verdien-
model

24. kosten < prijs < waarde

25. jij blij
kosten < prijs < waarde

26. jij blij klant blij
kosten < prijs < waarde

28. voor wie
is je product nog meer
van waarde?

29. voor wie
is je product nog meer
van waarde?

30. voor wie
is je product nog meer
van waarde?

32. Het business model canvas
value-
partner key customer customer
activities proposition
network relationshipssegments
key distribution
resources channels
cost structure revenue streams

33. ThiemeMeulenhoff
partner value- customer customer
key
network activities proposition
relationshipssegments
key distribution
resources channels
cost structure revenue streams

34. ThiemeMeulenhoff
partner value- customer customer
key
network activities proposition
relationshipssegments
school-
boeken
key distribution
resources channels
cost structure revenue streams

35. ThiemeMeulenhoff
partner value- customer customer
key
network activities proposition
relationshipssegments
ouders
school-
boeken
key distribution
resources channels
cost structure revenue streams

36. ThiemeMeulenhoff
partner value- customer customer
key
network activities proposition
relationshipssegments
ouders
school-
boeken
key distribution
channels docenten
resources
cost structure revenue streams

37. ThiemeMeulenhoff
partner value- customer customer
key
network activities proposition
relationshipssegments
ouders
school-
boeken
key distribution
channels docenten
resources
groot-
handel
cost structure revenue streams

38. ThiemeMeulenhoff
partner value- customer customer
key
network activities proposition
relationshipssegments
beurs,
buiten-
ouders
dienst
school-
boeken
key distribution
channels docenten
resources
groot-
handel
cost structure revenue streams

39. ThiemeMeulenhoff
partner value- customer customer
key
network activities proposition
relationshipssegments
beurs,
buiten-
ouders
dienst
school-
boeken
key distribution
channels docenten
resources
groot-
handel
(werk)
cost structure revenue streams
boeken

40. ThiemeMeulenhoff
partner value- customer customer
key
network activities proposition
relationshipssegments
beurs,
drukker
buiten-
ouders
dienst
school-
boeken
key distribution
auteurs
channels docenten
resources
groot-
vormgever handel
(werk)
cost structure revenue streams
boeken

41. ThiemeMeulenhoff
partner value- customer customer
key
network activities proposition
relationshipssegments
content
beurs,
drukker ontwerpen
buiten-
ouders
dienst
school-
boeken
key distribution
auteurs
channels docenten
resources
groot-
vormgever handel
(werk)
cost structure revenue streams
boeken

42. ThiemeMeulenhoff
partner value- customer customer
key
network activities proposition
relationshipssegments
content
beurs,
drukker ontwerpen
buiten-
ouders
dienst
trafic school-
mgmnt boeken
key distribution
auteurs
channels docenten
resources
groot-
vormgever handel
(werk)
cost structure revenue streams
boeken

43. ThiemeMeulenhoff
partner value- customer customer
key
network activities proposition
relationshipssegments
content
beurs,
drukker ontwerpen
buiten-
ouders
dienst
trafic school-
mgmnt boeken
key distribution
auteurs
channels docenten
resources
groot-
vormgever handel
(werk)
cost structure prod revenue streams
boeken
distri

44. ThiemeMeulenhoff
partner value- customer customer
key
network activities proposition
relationshipssegments
content
beurs,
drukker ontwerpen
buiten-
ouders
dienst
trafic school-
mgmnt boeken
key distribution
auteurs
channels docenten
resources
groot-
vormgever content handel
(werk)
cost structure prod revenue streams
boeken
distri

45. ThiemeMeulenhoff straks
value-
partner key customer customer
activities proposition
network relationshipssegments
key distribution
resources channels
cost structure revenue streams

46. ThiemeMeulenhoff straks
value-
partner key customer customer
activities proposition
network relationshipssegments
van content
onderwijs
maken
key distribution
resources channels
cost structure revenue streams

47. ThiemeMeulenhoff straks
value-
partner key customer customer
activities proposition
network relationshipssegments
scholen
van content
onderwijs
maken
key distribution
resources channels
cost structure revenue streams

48. ThiemeMeulenhoff straks
value-
partner key customer customer
activities proposition
network relationshipssegments
scholen
van content
onderwijs
maken
key distribution
channels docenten
resources
cost structure revenue streams

49. ThiemeMeulenhoff straks
value-
partner key customer customer
activities proposition
network relationshipssegments
scholen
van content
onderwijs
maken
key distribution
channels docenten
resources
online
en
ofline
cost structure revenue streams

50. ThiemeMeulenhoff straks
value-
partner key customer customer
activities proposition
network relationshipssegments
account
mngmnt scholen
van content
onderwijs
maken
key distribution
channels docenten
resources
online
en
ofline
cost structure revenue streams

51. ThiemeMeulenhoff straks
value-
partner key customer customer
activities proposition
network relationshipssegments
account
mngmnt scholen
van content
onderwijs
maken
key distribution
channels docenten
resources
online
en
ofline
cost structure revenue streams
abonnement,
cons. fee

52. ThiemeMeulenhoff straks
value-
partner key customer customer
activities proposition
network relationshipssegments
ICT-
account
club
mngmnt scholen
van content
onderwijs
maken
key distribution
docenten
channels docenten
resources
online
consulting
en
club
ofline
cost structure revenue streams
abonnement,
cons. fee

53. ThiemeMeulenhoff straks
value-
partner key customer customer
activities proposition
network relationshipssegments
content
ICT- organiseren
account
club
mngmnt scholen
van content
onderwijs
maken
key distribution
docenten
channels docenten
resources
online
consulting
en
club
ofline
cost structure revenue streams
abonnement,
cons. fee

54. ThiemeMeulenhoff straks
value-
partner key customer customer
activities proposition
network relationshipssegments
content
ICT- organiseren
account
club
mngmnt scholen
van content
onderwijs
maken
key distribution
docenten
channels docenten
resources
online
consulting
en
club
ofline
cost structure lonen revenue streams
abonnement,
cons. fee
en ICT

55. ThiemeMeulenhoff straks
value-
partner key customer customer
activities proposition
network relationshipssegments
content
ICT- organiseren
account
club
mngmnt scholen
van content
onderwijs
maken
key distribution
docenten
channels docenten
resources
online
visie op
consulting
en
club
leren ofline
cost structure lonen revenue streams
abonnement,
cons. fee
en ICT

56. Hoe ziet jouw canvas er uit?
value-
partner key customer customer
activities proposition
network relationshipssegments
key distribution
resources channels
cost structure revenue streams