This document discusses human centered design and how it is used to help organizations innovate and grow. Human centered design involves designing for human needs, behaviors and desires from both the user and client perspective. It also considers what is technically feasible and economically viable. The process involves researching users, the market, technical issues and economic viability to deliver tangible design ideas and strategies that create experiences and help organizations.

1. design & innovation
HUMAN
CENTERED
DESIGN
I N N O VA T I O N T H R O U G H D E S I G N

2. design & innovation
W H AT I S H U M A N C E N T E R E D D E S I G N ?
FOR THE USERS
• DESIGNING FOR HUMAN NEEDS, BEHAVIORS AND DESIRES.
!
FOR THE CLIENTS
• DESIGNING WHAT IS DESIRABLE FROM A HUMAN POINT OF
V I E W W I T H W H A T I S T E C H N O L O G I C A L LY F E A S I B L E A N D
E C O N O M I C A L LY V I A B L E .
IN GENERAL:
• DESIGNING A BETTER WORLD.

3. design & innovation
When we design,
we look at the
bigger picture.
Bouman GGZ Zorgboulevard

4. design & innovation
We ask
questions?
!
What do you want?
Who is your client?
What do they want?
Youz youth clinic

5. design & innovation
We look at the
behaviors, hopes
and needs of your
customers
Sprink conceptstore

6. design & innovation
We research
the market
desirability…
Dreutel kids furniture

7. design & innovation
the technical
feasibility..
Dreutel kids furniture

8. design & innovation
30
22,5
15
7,5
0
and the
economical
viability.
Pharmacy Rotterdam
0
4
8
12
16

9. design & innovation
We deliver
tangible ideas
and strategies…
Sprink conceptstore

10. design & innovation
…and eventually
make the final
translation
through design.
Center for Youth and Family

11. design & innovation
We communicate
through design…
Greenpeace Expo

12. design & innovation
…and create an
experience.
Greenpeace Expo

13. R E A L E S TAT E A N D
DEVELOPMENT:
design & innovation
WOONBRON
G OV E R N M E N T :
G E M E E N T E R O T T E R DA M
GEMEENTE VLAARDINGEN
G E M E E N T E S C H I E DA M
That’s how
we help
organizations..
GEMEENTE ZEIST
GEMEENTE WESTLAND
G E M E E N T E M A AS S L U I S
G E M E E N T E H E L L E VO E T S L U I S
GEMEENTE SPIJKENISSE
GEMEENTSE LEUSDEN
G E M E E N T E H E N D R I K I D O A M BAC H T
HEALTHCARE:
G G D R O T T E R DA M R I J M O N D
CJG RIJNMOND
BOUMAN GGZ & YOUZ
GEZONDHEIDSCENTRUM RANDWEG
D E L TA P S Y C H
Our clients
WOONPLUS
A2 INTERIM
BOKX VGO
UNI-INVEST
31 GRADEN WEST
B I Q S TA D S O N T W E R P
OOSTELBOS & VD BERG
E-OSO WORK & LIVING
H AV E N S T E D E R
OTHER:
G R E E N P E AC E
SPRINK LIFESTYLE STORE
R E S TA U R A N T D E S T I N O
C E N T E R F O R I N N OVAT I O N
LEIDEN UNIVERSITY
P O L I C E AC A D E M Y
P H A R M AC Y H I L L E G E R S B E R G
!

14. …innovate
& grow
Centre for Innovation The Hague
design & innovation