7 Questions & 7 Steps To Building A Social Listening StrategySkot Waldron
The tendency is to be on every social media platform all the time and to say as much as possible about how cool we are as companies. But,there are some critical questions that need to be asked before jumping in. This presentation outlines those critical questions/steps to setting up a social listening strategy.
Why did I see that ad? - Revolve Conf 2015 PresentationJoel Sadler
I'm part of the great Adacus team working on our Creative Strategy Platform for that makes testing and optimizing digital advertising easy and affordable.
I recently gave a talk about the programmatic revolution in digital advertising and specifically demonstrated how RTB works. It is a topic that fascinates me. I wanted the audience to understand the technology and think ahead to what it means for all digital advertising in the future.
The gist of my talk is:
1. Programmatic means using data & technology to increase efficiency and deliver more personalized, relevant ads.
2. Within programmatic, RTB is an incredible technological feat.
3. Programmatic is, rightfully, becoming THE way digital advertising is bought & sold.
The next chapter would focus on what excites me even further: leveraging the same advances in programmatic beyond just buying media but to designing the creative as well. I was bringing the audience up from zero in just 30 minutes so I decided to leave that for Q&A, should it arise. Sure enough it did.
Innovate your marketing and business - SIC 2019 Julie Vandenhouweele MySueno sportmarketing
This short presentation which I created for the Sports Innovation Conference 2019 highlights various aspects of innovation within the sports sector. In the first section, it provides examples of the 4 different forms of innovations, explains how you should prioritize your innovation portfolio based on the McKinsey Horizon model and goes deeper into different categories of innovation.
In the second part I explain the double diamond model, which I adjusted to suit the business needs in sports. During this model I give practical to-do's which can - and should be ! - implemented in your organization or company straight away.
These are the slides from my presentation so they don't include all the information and examples I share real life, for those you'll have to come and join one my sessions or take a look at my website and blog.
7 Questions & 7 Steps To Building A Social Listening StrategySkot Waldron
The tendency is to be on every social media platform all the time and to say as much as possible about how cool we are as companies. But,there are some critical questions that need to be asked before jumping in. This presentation outlines those critical questions/steps to setting up a social listening strategy.
Why did I see that ad? - Revolve Conf 2015 PresentationJoel Sadler
I'm part of the great Adacus team working on our Creative Strategy Platform for that makes testing and optimizing digital advertising easy and affordable.
I recently gave a talk about the programmatic revolution in digital advertising and specifically demonstrated how RTB works. It is a topic that fascinates me. I wanted the audience to understand the technology and think ahead to what it means for all digital advertising in the future.
The gist of my talk is:
1. Programmatic means using data & technology to increase efficiency and deliver more personalized, relevant ads.
2. Within programmatic, RTB is an incredible technological feat.
3. Programmatic is, rightfully, becoming THE way digital advertising is bought & sold.
The next chapter would focus on what excites me even further: leveraging the same advances in programmatic beyond just buying media but to designing the creative as well. I was bringing the audience up from zero in just 30 minutes so I decided to leave that for Q&A, should it arise. Sure enough it did.
Innovate your marketing and business - SIC 2019 Julie Vandenhouweele MySueno sportmarketing
This short presentation which I created for the Sports Innovation Conference 2019 highlights various aspects of innovation within the sports sector. In the first section, it provides examples of the 4 different forms of innovations, explains how you should prioritize your innovation portfolio based on the McKinsey Horizon model and goes deeper into different categories of innovation.
In the second part I explain the double diamond model, which I adjusted to suit the business needs in sports. During this model I give practical to-do's which can - and should be ! - implemented in your organization or company straight away.
These are the slides from my presentation so they don't include all the information and examples I share real life, for those you'll have to come and join one my sessions or take a look at my website and blog.
Streamlined Workflow Using Grunt WordCamp North Canton 2015joelworsham
Resource Links:
http://gruntjs.com/getting-started
http://gruntjs.com/sample-gruntfile
https://github.com/npm/npm#super-easy-install
https://nodejs.org/
http://nvie.com/posts/a-successful-git-branching-model/
http://foundation.zurb.com/
https://www.jetbrains.com/phpstorm/
WordCamp North Canton 2015
Streamlined Workflow With Grunt
Joel Worsham
700 posts – 1 menu, organizing a large info site with taxonomies and facetsBecky Davis
Ever been on Amazon, searched for shoes and then filtered results to show women’s and red? Yep, WordPress can do that.
How do you set up an informational site that has over 700 pages and is constantly growing? How will anybody find anything? By crafting the menu and template pages to show categories of items and allowing the user to filter the results. Through the use of custom taxonomies, template pages with custom queries and a faceted search result, we’ll walk through how a site can be setup so that it can grow and maintain it’s consistent structure. Even if your project only has 70 posts, being able to cross-reference them with multiple terms so that no matter how they look for things, the information will be found, is very powerful.
This session will be useful for site owners, designers, devs & UX people who are looking for new ways to organize content that go beyond endless hierarchal dropdown menus.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
Embracing Humility: 5 ways you’re probably failing your customers, and what y...taraerobertson
You only know what you know. It’s no secret that customer retention is one of the most important factors when running and growing a SaaS business. But what happens when you’re failing your customers and you don’t even know it? In this session we will reveal 5 ways you’re probably failing your customers and how embracing humility will help you overcome them. From marketing to customer success, we will dive into some fail proof tactics that are guaranteed to help you decrease churn while also increasing your product engagement.
Embracing Humility: Five Ways You're Failing Your Customers - Tara Robertson ...Price Intelligently
When building a growing business, you can easily forget about the most important piece - your customer, especially with different tactics you may be using to grow. Tara Robertson in her presentation at Price Intelligently's SaaSFest 2016 walks us through powerful ways to embrace humility when building your growth machine to properly help your customers and thereby grow your business.
Introduction of the Agile Digital Enterprise FrameworkPierre E. NEIS
How to respond to Digital Project or Digital Transformation?
The ADE Framework is a lightweight facilitation approach to coherence, engagement to succeed.
HOW TO ADVOCATE FOR INBOUND BUDGET & UPSELL YOUR EXISTING ACCOUNTS [INBOUND 2...HubSpot
In this session Drew Himel from PCR Agency will walk you through how his agency added close to $500,000 in new revenue in less than 8 months through upselling his existing client base and helped PCR become the fastest partner ever to reach Platinum. The session will cover the exact process PCR used to identify which clients were great candidates for upselling to Inbound Marketing and which clients they realized were profit suckers and how they handled each. Once you have identified which clients are the best fit for inbound marketing the next step is coming up with a well organized sales approach. You will walk away from this session with the exact questions PCR used, what documents and presentations they presented to advocate for an Inbound Marketing Budget and how they differentiated themselves from a Upselling clients is the critical first step but once you have sold an account, how do you implement the strategy outlined? The presentation will go over the exact proposals PCR used, their unique approach to fulfilling Inbound for clients, and the structure of clients meetings and what they cover. Drew will go over in detail how he completely reorganized his entire staff to become a full Inbound Marketing Agency. You will leave with the personality testing he uses to identify Inbound Marketers, interview process, training and education for employees.
Streamlined Workflow Using Grunt WordCamp North Canton 2015joelworsham
Resource Links:
http://gruntjs.com/getting-started
http://gruntjs.com/sample-gruntfile
https://github.com/npm/npm#super-easy-install
https://nodejs.org/
http://nvie.com/posts/a-successful-git-branching-model/
http://foundation.zurb.com/
https://www.jetbrains.com/phpstorm/
WordCamp North Canton 2015
Streamlined Workflow With Grunt
Joel Worsham
700 posts – 1 menu, organizing a large info site with taxonomies and facetsBecky Davis
Ever been on Amazon, searched for shoes and then filtered results to show women’s and red? Yep, WordPress can do that.
How do you set up an informational site that has over 700 pages and is constantly growing? How will anybody find anything? By crafting the menu and template pages to show categories of items and allowing the user to filter the results. Through the use of custom taxonomies, template pages with custom queries and a faceted search result, we’ll walk through how a site can be setup so that it can grow and maintain it’s consistent structure. Even if your project only has 70 posts, being able to cross-reference them with multiple terms so that no matter how they look for things, the information will be found, is very powerful.
This session will be useful for site owners, designers, devs & UX people who are looking for new ways to organize content that go beyond endless hierarchal dropdown menus.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
Embracing Humility: 5 ways you’re probably failing your customers, and what y...taraerobertson
You only know what you know. It’s no secret that customer retention is one of the most important factors when running and growing a SaaS business. But what happens when you’re failing your customers and you don’t even know it? In this session we will reveal 5 ways you’re probably failing your customers and how embracing humility will help you overcome them. From marketing to customer success, we will dive into some fail proof tactics that are guaranteed to help you decrease churn while also increasing your product engagement.
Embracing Humility: Five Ways You're Failing Your Customers - Tara Robertson ...Price Intelligently
When building a growing business, you can easily forget about the most important piece - your customer, especially with different tactics you may be using to grow. Tara Robertson in her presentation at Price Intelligently's SaaSFest 2016 walks us through powerful ways to embrace humility when building your growth machine to properly help your customers and thereby grow your business.
Introduction of the Agile Digital Enterprise FrameworkPierre E. NEIS
How to respond to Digital Project or Digital Transformation?
The ADE Framework is a lightweight facilitation approach to coherence, engagement to succeed.
HOW TO ADVOCATE FOR INBOUND BUDGET & UPSELL YOUR EXISTING ACCOUNTS [INBOUND 2...HubSpot
In this session Drew Himel from PCR Agency will walk you through how his agency added close to $500,000 in new revenue in less than 8 months through upselling his existing client base and helped PCR become the fastest partner ever to reach Platinum. The session will cover the exact process PCR used to identify which clients were great candidates for upselling to Inbound Marketing and which clients they realized were profit suckers and how they handled each. Once you have identified which clients are the best fit for inbound marketing the next step is coming up with a well organized sales approach. You will walk away from this session with the exact questions PCR used, what documents and presentations they presented to advocate for an Inbound Marketing Budget and how they differentiated themselves from a Upselling clients is the critical first step but once you have sold an account, how do you implement the strategy outlined? The presentation will go over the exact proposals PCR used, their unique approach to fulfilling Inbound for clients, and the structure of clients meetings and what they cover. Drew will go over in detail how he completely reorganized his entire staff to become a full Inbound Marketing Agency. You will leave with the personality testing he uses to identify Inbound Marketers, interview process, training and education for employees.
Lessons-learned from embedding design into a developmental evaluation: The si...Chi Yan Lam, CE
Presented at the 2015 Annual Conference of the American Evaluation Association #eval15. ABSTRACT: Recent attempts at developmental evaluation (DE) are incorporating human-centered design (HCD) principles (Dorst, 2011; IDEO, n.d.) to facilitate program development. HCD promotes a design-oriented stance toward program development and articulates a set of values that focuses the evaluation beyond those ideals expressed by stakeholders. Embedding design into DE promises to offer a more powerful means to promoting program development beyond either approach alone. Yet, embedding design into DE introduces additional challenges. Drawing on a case study into a design-informed DE, this panelist discusses the tensions and challenges that arose as one developmental evaluator attempted to introduce design into a DE. Insights from the case study point to the importance of:
- Attending to power dynamics that could stifle or promote design integration; and,
- Evaluator sensitivity over the deep attachment program developers had over program decisions
These findings allude to the significance of organizational culture in enabling a design-informed DE.
Evolution from Digital Marketer to a Growth Hacker - An Entrepreneur GuideGokul Alex
My Session on #DigitalMarketing #GrowthHacking #BrandLoyalty #ContentHacking #StartUpMetrics #AARRR #MarketingAutomation at Kerala Entrepreneurship Summit 2018 #KEYSummit2018 in Trivandrum.
How to build an email list and generate qualified leads using WordPressAJ Morris
Inbound Marketing is the new buzz word these days. People want to create an audience, brand for themselves. Learn through proven techniques to discover which tools you can use to help accelerate your blog to create the audience you want for the products you sell. You’ll hear first war torn stories and walk away with an action plan of how to get started with an actionable plan to build an audience.
WordCamp 2013 Building Awesome with WordPressAJ Morris
In the world of WordPress there are plugins and themes, there lies a difficult path of how to get started. In this session you’ll learn how where to get started, what themes and plugins you should use, which hosting company you should use, and how to get started in a weekend. At the end of the session, you’ll be wanting to head home to get your new blog or website started.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
7. Y O U R G O A L
Vision
Strategy
Goals
Y O U R
G O A L
PAT H T O
Y O U R
G O A L
S T E P S
8. W E H AV E A G R E AT I D E A . W H Y S H O U L D
W E B O T H E R W I T H A V I S I O N ?
9. “ I F Y O U A R E W O R K I N G O N
S O M E T H I N G E X C I T I N G T H AT
Y O U R E A L LY C A R E A B O U T , Y O U
D O N ’ T H AV E T O B E P U S H E D .
T H E V I S I O N P U L L S Y O U . ”
10. H O W D O W E K N O W T H AT T H E
P R O D U C T W I L L C R E AT E VA L U E ?
11. C H O O S E Y O U R PAT H . T H E N S H O W
T H AT I T W O R K S .
12. TARGET GROUP NEEDS PRODUCT BUSINESS
GOALS
VISION
Which market or market segment does the
product address?
Who are the target customers and users?
What problem does the product solve?
Which benefit does it provide?
What product is it?
What makes it stand out?
Is it feasible to develop the product?
How is the product going to benefit the
company?
What are the business goals?
THE PRODUCT VISION BOARD
What is your motivation for creating the product?
Which positive change should it bring about?
This work is licensed under a Creative Commons
Attribution-ShareAlike 3.0 Unported License
www.romanpichler.com
Template version 05/15
P R O D U C T S T R AT E G Y
13. C H O O S E A C L E A R C U T, N A R R O W
S E G M E N T
14. F I N D A N I T C H T H AT ’ S W O R T H
S C R AT C H I N G
18. FA I L U R E I S PA R T O F T H E G A M E . B E
P R E PA R E D T O FA I L T H E F I R S T T I M E .
19. C R E AT E A FA I L U R E T O L E R A N T
E N V I R O N M E N T
20. W H AT W E ’ V E
L E A R N E D .
• Work on products that you
find exciting and
meaningful.
• Understand the value the
products create for the
customers and for the
business.
• Life is too short to work on
products that nobody really
wants and needs.
21. C O N TA C T
M E
amorris@liquidweb.com
@ajmorris
