This document outlines the agenda for a two-day hotel business forum taking place on October 30-31, 2014 in Kyiv, Ukraine. The forum will cover topics such as marketing, finance, restaurants, management, and human resources for the hotel industry. It includes schedules, speaker biographies, and descriptions of business partnership opportunities to advertise and participate in the event.

2. Registration 9.30
Event opening 10.00
Restaurateur, Kyiv City Council deputy, Head of «Samopomich» (Self-Help)
political party fraction
MARKETING 10.30-12.00
Andrey Dligach
Marketing trends of hotel market development in Ukraine
• What to wait from country‛s economy. Strategic vision of Ukrainian development
• Marketing of the country and hospitality industry. Features and successful cases
• Loyalty. Marketing management based on loyalty
Tatiana Zhdanova
Principles of hotel promotion in crisis
• Causal link: «To know where to beat»
• Accuracy in positioning
• Naturalness – how to sell without selling
• Integrity as the background of discipline and focusing on the most important points in crisis
Coffee-break
General manager of Advanter Group
FINANCE 12.30-14.00
Alexandra Maximova
Financial control in hotel
Financial Director, Radisson Blu, Kyiv Podil
Financial Manager «Hotel Management»,
company that owns Intercontinental Kiev Hotel
RESTAURANT 15.00-16.45
Co-owner and practicing trainer and consultant in restaurant‛s consulting company
«Good Idea!» «Prof HoReCa Consulting»
Vugar Khudiyev
Minimization of losses in restaurant
Lunch
Coffee-break
October, 30, 2014
Day 1:
Sergey Gusovskiy
Responsibility of hotel business
Olesya Manolova
Financial sustainability of hotel
• Financial management of hotel
• Counting the breakeven point and drawing a graph
• Lever of fi nancial safety
General Manager «Finance in Hotel»
Oxana Tsibka
Revenue Management
• Choosing strategies and approaches in yield management
• Techniques and tools that impact yield
• Staff (who manages yield)
Inna Andreishina
Effective organisation of work at the restaurant‛s kitchen in hotel
• Request from market: chef - manager
• Organisation of kitchen according to the restaurant‛s conception. How to fi x mistakes in the restaurant?
• Organisation of purchases: tools and purchasing list
• Annual planning of the menu
Aurora Ogorodnyk and Igor Sukhomlin
What to expect in restaurant business?
Founders «RestoPraktik» и «Resto Camp»
Branding Specialist
Fazil Askerov
Double sales in hotel
• Channels of sale
• Service as the best sellar
• Down with discounts!
• Social networks - how not to sell
General Manager, «NEMO» (Odessa)
Ex F&B service director, RIXOS Prykarpattya

3. Founder and developer WELCOMER NETWORK
Experts of round table
October, 31, 2014
Day 2:
ROUND TABLE. 17.00-18.30
FROM CRISIS TO OPPORTUNITIES
moderator Vitaliy Fedorchenko
Alexey Evchenko
Irina Pshennaya
BUSINESS GAME.
ELABORATION OF HOTEL DEVELOPMENT STRATEGY
moderator Mykhailina Khorozova
Honoured worker in tourism of Ukraine
Actual member of Tourism Academy
Unique team business game that allows to try oneself in
different positions in the real time and to get a victory in every
force majeure situation
Coffee-break
10.00-12.00
MANAGEMENT 12.30-14.00
General manager business-hotel Continental Odessa
Member of Supervisory Board in Tourism assosiation (Odessa)
Juliana Mykhailova
Seasonal hotel management
• Problems of high and low seasons
• Methods of seasonality‛s alignment
• How to survive through winter?
Manager, Vice-Chairman, Wellness Spa Hotel More
Olga Mishchenko
Crisis management in hotel
• Crisis or issue? Indicators for recognition
• Ostrich or phoenix? Complex approach for decision-making
• Innovations. How to profi t from crisis
Jerzy Miklewski
Polish hotels after crisis — experience of the development
• Polish hotel industry and its transformation after entering EU
• International networks of hotels and process of their spreading
• Merits of Polish hotel industry
• Role of Projekt Hotel in hotel investment consulting sphere
Coffee-break
Hotel investor, General Manager Projekt Hotel
HUMAN RESOURCES 14.30-16.30
Irina Zinchenko
Types of motivation. How to create team spirit in hotel
Head of HR Department Intercontinental Kyiv Hotel
Elena Kuchkova
7 levels of hotelier‛s and society‛s development
HR Director Radisson Blu Hotel, Kyiv Podil
Alla Zadneprovskaya
Coaching expert
Hospitable colleague as the background of hotel‛s success
• Crisis as a chance and an opportunity
• How colleagues react on negative/crisis/stress?
• Technology of «Antistress»
• Where to take resources? Model of balance «Resource +»
• Resource technique of increasing self-esteem and confi dence called «My achievements»
Cocktail 16.45
Irina Sedleckaya
Tourism Advisor for Vice-Head
of Kyiv City Council
General Manager
Vertex Hotel Group
General Manager, Premier Hotels
(Premier International Ltd.)

4. BUSINESS EVENT PARTNERSHIP is a privileged program of a large-scale advertising campaign
which includes all elements of promotion and provides your company with the possibility to have
an impact on the target audience and to motivate buying
BEFORE THE FORUM Light Stand-art
VIP
Distant
participa-tion
Placement of company logo and partner status on HBM website ¤ ¤ ¤ ¤
Placement of company logo and partner status in the advertising ma-terials
and reports about the event according to the media plan ¤ ¤ ¤
ORGANIZERS:
hbm.in.ua
meetingpoint.ua
+38 (044) 390 76 70
+38 (067) 442 22 82
Placement of company logo and partner status in an electronic invita-tion
which will be sent to all registered participants before the event ¤ ¤ ¤ ¤
DURING THE FORUM
Placement of information about the company in the printed program of
the event (name, partner status, logo, company description), symbols 100 200 300 200
Placement of company logo and partner‛s status on electronic screens
which will be displayed on projection screens during the forum ¤ ¤ ¤ ¤
Placement of display stand of the company within a mini-exhibition
with the possibility of the distribution of branded and informational
¤ ¤
materials, presentations, as well as consultation of potential clients.
Advertising banner (Floor standing design) at the venue of the event
(priority location near the presidium, with good visibility for the par-ticipants,
the press, photo and video cameras)
¤ ¤
Enclosure of partner‛s promotional and information materials (bro-chures,
catalogues, CD‛s) in packages for participants ¤ ¤ ¤ ¤
Providing of branded bags by partner which will be handed to each
participant at the registration and contain general informational and
advertising materials of the forum
¤ ¤
Delivery of a speech in the main program of the forum 20 min
Possibility to make an exclusive drawing of prizes (the main and a few
additional prizes) among forum participants 5 min
Display of a commercial video of a partner on the plasma screen in
the coffee break ¤
The number of tickets for representatives of the partner company 1 2 3
AFTER THE FORUM
Partner mentioning in the media post-release ¤ ¤ ¤ ¤
Sending of presentations in electronic form to all forum participants
with partner contact information ¤
Receiving the photo report ¤ ¤ ¤ ¤
TOTAL COST OF PARTNERSHIP PACKAGE, Euro 700 850 1600 350
FOR COMPANIES PROVIDING SERVICES AND SOLUTIONS – 350 Euro
CONTACTS FOR PARTICIPATION:
Valentina Musina
v.musina@meetingpoint.com.ua
тел.: +38(093) 495-92-86
DELEGATE‛S PACKAGE INCLUDES:
• Attending the event, participation in every section and discussion
(2 days)
• Informational materials
• Participation in prize drawings
• Lunch and coffee breaks
• Presentation materials of the forum (except the presentations, not
given by speakers according to their companies‛ policy)Information
and presentation materials of the forum