Voltas is an Indian company established in 1954 that operates in sectors like HVAC, refrigeration, electro-mechanical projects, and materials handling. It has a presence across India and internationally. The document discusses Voltas' strengths, core competencies, established expertise, opportunities, threats, and details of domestic and international projects undertaken. It also outlines the company's business organization and a student project on developing Voltas' corporate strategy by identifying new growth areas, differentiating its service offering, and preparing a feasibility report on potential projects.

1. Voltas Summer Internship ProjectNachiketa Trivedi:10BM60052

2. Company History and ProfileVoltas was incorporated on 6th September 1954. Tata Sons Ltd. and Volkart Brothers, a Swiss Company operating in India since 1851, promoted this company and hence the name VOLTAS.

3. It caters to a wide spectrum of industries as areas such as heating, ventilation and air conditioning, refrigeration, electro-mechanical projects, textile machinery, mining and construction equipment, materials handling equipment, water management & treatment, cold chain solutions, building management systems, and indoor air qualitySectors of OperationThe Company undertakes:management and execution of electro-mechanical projects, including air conditioning and refrigeration the design and manufacture of industrial equipment, cooling appliances and materials handling equipment sourcing, installation and servicing of diverse technology-based systems serving Indian industry through representation of global technology leaders

4. Strengths and Core CompetenciesVoltas offers integrated solutions which enables:Single-window approach Harmonization of all phases Integrated value engineering solution Improved serviceability Interface management and enhanced coordination ReliabilityVoltas manufactures virtually the full equipmentIt has one of the most extensive customer care networksVoltas has forged alliances with global leaders in various fields. These collaborations enhance knowledge base, technological know-how and project capabilities,

5. Established ExpertiseVoltas leads in air conditioning projects in India. Voltas is India's largest exporter in the field of electro-mechanical projects. Voltas manufactures one of India's leading air conditioner brands.Voltas is one of India's most trusted names in supply, service and support of mining and construction equipment.Voltas leads in sourcing, installing and servicing state-of-the-art textile machinery in India. Voltas is a leader in forklift trucks, manufactured to in-house design.

6. Opportunities RAC market in India to see a 28% CAGR over the period FY2010 to FY 2012Opportunity to develop the water treatment business as it has a lot of potential that has not yet been exploited fullyOpportunity to exploit the expected growth of cold chain following sops extended by government in the current budgetFurther growth in Middle East Market as rising Oil prices increases the spending power of these statesAlternate opportunities like FIFA 2022 and metro rail project.Volumes in Materials Handling Business have been improving and they are expected to grow furtherExpand Service and sales operations of Mining equipment in Africa

7. ThreatsWith the Company’s increased exposure in the industrial and infrastructural sectors, any delays in the planned execution of announced projects could impact the business projections.Many multinational companies are considering entry into the MEP sector.Some of the main contractors are developing in-house MEP capabilitiesDebt Crisis in UAEGlobal slowdown and resultant drop in oil prices/revenuesFluctuations in currency ratesVolatility in material and commodity costs

8. International Projects Under-takenAirports - New Hong Kong International Airport, Male International Airport, Maldives Towers - BuriKhalifa, Dubai, UAE & Jumeriah Beach residence, UAECommercial, shopping, office & entertainment complexes Iraq, Qatar, Abu Dhabi, UAE (F1)Hospitals – ShaikhKhalifa Medical Centre, Abu DhabiHotels – Mall Of Emitares hotel, UAE, other hotels in Uzbekistan, Abu DhabiPalaces – Palace of His Majesty The Sultan Qaboos Bind Said, MuscatDefence - Air Force base, QatarTechno-parks, research & training centres – Cyber-port Development, HK , Scientific Research Centre, IraqDistrict cooling - 2900 TR Cooling Plant at Al Jimi, Al Ain, UAEPower stations - Al Taweelah (Phase B) Power Station, Abu Dhabi, UAERail & Metro - KCRC - West Rail Station at Siu Hong & TuenMunWater management & treatment projects - 800 MLD water reclamation plant at Changi, Singapore (400 MLD – C3C module)

9. Domestic ProjectsService segment IT / ITes, office complexes–TCS, Wipro, Satyam, Sun Microsystems, Siemens, IBMMalls & multiplexes –Hometown, Eternity, IMAX, Cinemax, West Side, Shopper stop(over 25 malls in different cities)Hotels – Hilton, ITC, Taj, Sahara Star stop(over 20 hotels in different cities)Hospitals - Arvind Eye, Fortis, D.Y. Patil, Apollo etc.Sports complexes & stadiums – Indira Gandhi Indoor std, Tyagrajstd. in Delhi.Industry segmentAirports - Rajiv Gandhi International Airport, Hyderabad, Chennai Airport, NetajiSubhash Chandra Bose International Airport, Kolkata etc.Power sector - Jojobera Power Plant, Damodar Valley Corporation, National Thermal Power Corporation, Jindal Power Limited, Reliance Energy Limited, Chhattisgarh & Rajasthan State Electricity Board, West Bengal Power Development Corporation, National Thermal Power Corporation, Hooghly Met Coke Captive Power Plant, Haldia, National Aluminium Company Captive Power Plant, DVC & TATA PowerSteel & metals - Tata Steel Ltd, Bokaro Steel Plant, Rourkela Steel Plant (SAIL) , Bhilai Steel Plant, Jindal Steel & Power Ltd, JSW Steel Ltd, Bhushan Steel plant, Essar Steel Plant, Selam Steel Plant, HindalcoCold chain & food processing– Nafed, Punjab & Haryana State Agri Marketing Board

10. Business organizationVoltas' operations have been organized into three business clusters. Each of these commands its own well-defined systems and resources for market coverage and service to customers.

11. Corporate Strategy

12. Background “Regarding the project based on strategy: The topic will seem very generic at first; Entry strategy, Market development etc. but when you detail out your work you can make out to what detail you need to go to achieve the entry and market development. Its an experience wherein you will feel that it is you on your own with your small company planning to enter into the market or developing one.” -As per experience note given by Ritesh Bara’s (VGSOM batch of 2010) internship at Voltas.

13. ProjectWhy to undertake the project ?Identify the areas where company needs to focusIdentify new projects which the company can take upIdentify new geographies where operations need to be developedHow to harness growth potential in the infra structure sector, consumer demand.

14. ProjectOptions Available to VoltasUtilize the opportunity in Cold Chain developmentIdentifying new infrastructure projects like airport modernization, construction of metro rail projects, commercial building development.Expanding the existing waste water treatment operationsIdentifying opportunities for providing HVAC solutions for atomic energy reactorsTap into the consumer durable market growth.

15. MethodologyIdentify the exact role played by Voltas in existing projectsIdentify upcoming projectsExplore the opportunity for Voltas Explore how can Voltas differentiate its service offering from other players Project Deliverables: A feasibility report inclusive of all areas such as financial(NPV, Cash flow estimates), HR(workforce allocation & expertise), technology(if required), operations(process flow), legal feasibility(regulations, tenders)

16. Benefits Benefits to the Company:Feasibility study on which projects to pursue and the direction in which they should proceed in future.Inputs on how to differentiate service offering to build a sustainable competitive advantage.Fresh unbiased outlook.Benefits to the trainee:Practical experience in deciding the future areas of focus for a company.Learn how to differentiate service offering.

17. Readings and References"ProjectFeasibility Analysis: A Guide to Profitable New Ventures," by David S. Clifton Jr. and David E. Fyffe.Enhancement of Company Performance Using the Right Management Tools: Their Influence on CorporateStrategy. Blahová, Michaela.Stress-Test Your Strategy , by, Simons, Robert. Harvard Business Review, Product Line Design for Consumer Durables: An Integrated Marketing and Engineering Approach: Luo, Lan. Journal of Marketing Research (JMR)

18. Thank You