Square provides a simple way for businesses to accept credit card payments using mobile devices. It was founded in 2009 by Jack Dorsey and Jim McKelvey to help small businesses and entrepreneurs accept payments. Square has no setup fees or monthly fees and charges a low percentage per transaction. It has grown significantly over the years and now provides additional services beyond payments. Square had an IPO in 2015 and continues to expand its offerings through acquisitions.

1. Square
Mary-Kate Lynch
lynchmar

2. Business owners need a simple way to accept credit cards

3. Meet Jack
● 28-year-old male
● Works in sports marketing
● Little experience in retail sales
● Wants to start selling his paleo
granola bars at the farmer’s market
on the weekends

4. Business Model
$199
9
free
$49

5. 2.6% + $0.10
3.5% + $0.15
2.9% + $0.30
Per Transaction Fees

6. No monthly fees
No set-up costs

7. Co-Founded by:
Jack Dorsey
Cofounder and CEO of Twitter
Jim McKelvey
Hand crafts high-end faucets

8. 2012
Starbucks
announces it will use
Square to process all
credit and debit
transactions
2013
Square Market
launches
2009
Jack Dorsey and
Jim Mckelvey start
Square, Inc.
2010
Square launches its
first app and service

9. 2018
CFO Sarah Friar
steps down
2019
Square acquires
Eloquent Labs
2014
Square acquires
Caviar
2015
Square, Inc.
files an IPO

10. Leadership
Jack Dorsey
CEO
Amrita Ahuja
CFO

11. NYSE:SQ

12. Revenue and Earnings

13. What’s hot

14. Secret Sauce
“The one-stop run-your-
business
shop”

15. Competition
Startup Fees Monthly Fees International Fees
Square X X X
PayPal X X ✓
Shopify X ✓ X

16. Prediction

17. References
● https://www.fundera.com/blog/square-pos-for-restaurants
● https://www.fundera.com/blog/shopify-vs-square
● https://www.mobiletransaction.org/us/paypal-vs-square/
● https://www.fool.com/quote/nyse/square/sq/
● https://simplywall.st/stocks/us/software/nyse-sq/square
● https://squareup.com/us/en
● https://finance.yahoo.com/quote/SQ/profile?p=SQ
● https://en.wikipedia.org/wiki/Square,_Inc.
● https://techcrunch.com/2019/05/07/square-acquires-conversational-ai-startup-eloquent-labs/
● https://www.latimes.com/business/la-fi-tn-square-amrita-ahuja-20190103-story.html
● https://www.cnbc.com/2018/10/13/jack-dorseys-advice-to-square-cfo-after-she-took-another-job.html

18. Questions?