33. Startup Heroes
Company Name
“One Line Mission Statement”
Before you start presentation,
introduce yourself and
the general concept
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34. Startup Heroes
1. The Problem
• Clearly define the problem
– Who is this a problem for?
– The problem(s) should be unserved by
competition
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35. Startup Heroes
2. Solution
• How do you solve the problem ?
• Tie solution to specific pain point
• Create continuity in the story
Product = 15% of time
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36. Startup Heroes
3. The Product
• 1 or 2 product slides
• Screen shots or pre-recorded video
• Show product meets the specifications
• Add detailed product features in appendix
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37. Startup Heroes
4. Leadership Team
• CEO – Include company name & job title
• CFO
• CTO
• Relevant experience
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38. Startup Heroes
5. Advisory board
• Who is on the advisory board
–What do you rely on them for ?
–(i.e. advisor for CEO coaching)
• CFO
• Relevant experience
39. Startup Heroes
6. Market
• How “big” is market – investors want to see in $
– Convince me this is a big opportunity for my investment.
– What market dynamics
• What are key market segments (if appropriate)?
• What is TAM and SAM? For SAM make bottoms up
analysis
• Have detail on TAM & SAM analysis - appendix
40. Startup Heroes
6a. TAM > SAM > SOM
TAMTAM
Total Available Market
– Ex: Total LED Market
SOM: ServiceableSOM: Serviceable
Obtainable Market
– Realistic market share
SAMSAM
Served/Serviceable Available
Market
– Ex: Living colors LED segment
TAM
SAM
SOM
41. Startup Heroes
7. Competition
• Direct and indirect
• Highlight how your solution fills gaps
• Recommend use a graphic on this slide
– Put competition on X axis title and key features on Y axis
– Highlight how your solution provides the right key features
– Alt: 2 prime points on X & Y; develop scatter plot of competitive
landscape
• Have back-up slide – competition details
43. Startup Heroes
9. Go-To Market Strategy
How will you launch this?• How will you launch this?
– Target customer now, - 12 months, 36 months?
– Direct vs. Indirect sales
– Leverage existing channels
• Having an advisor a plus
• How acquire customers in cost-effective
manner?
• “SEO” is not a strategy
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44. Startup Heroes
10. Financial Projections
• Five year pro-forma
• Revenue
• COGS
• Gross Margin
• Key Opex (3-4 line items)
• EBITDA
• Cash
• In Appendix - detailed five year if needed
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45. Startup Heroes
11. Capital Raise
• How much $ so far?
– What form, if priced round what was post-$
• How much $ Raising?
– Convertible note or equity?
– Valuation
– How much soft-circled?
– Specific milestones (i.e. use of funds)
– Milestones should be tied to value creation for company.
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46. Startup Heroes
12. Future raises
• Sample chart below – show what $ you will need in the
future. Highlight CFP point (not on graph).
• Be ready to talk to exit points and drivers for exit
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47. Startup Heroes
13. Exit
• Who are potential acquirers?
• What are comparable transactions?
– Seller
– Buyer
– Valuation
– Multiples, (revenue and EBITDA)
– Key driver
• Most likely exit?
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