Crowdonomic presentation during Universiti Malaya Start-Up Conference & Exhibition January 21st, 2015 www.crowdonomic.com

1. EQUITY CROWDFUNDING
1
Universiti Malaya Start-Up Conference & Exhibition
January 21st, 2015
crowdonomic.vc @Crowdonomic Facebook.com/
Crowdonomic

2. Introduction: Crowdonomic Media
2
Taking Control of Your FR Destiny
• Mission: Empower Innovators in Asia
using the power of Finance 2.0
• Fin-tech, Full portfolio
• Asia-play
Largest CF in SE. Asia
• F13 period
• Larger than other SEA CFPs
• (SG) ~<10x than int’l CFPs
Innovation is our DNA
• World’s first Telecom-backed CF
platform (Crowdtivate)
• World’s first global CF platform for
projects positively impacting the earth
(WWF/ EarthHour)
Active Regulatory Partner
• Engaging multiple Regulators / Gov’t
agencies across Asia

3. 3
A class team with >30 years fin/tech experience
Senior
Consultant
Asia Strategy
Lead
MBA BA. Law
Senior
Consultant
Interest rate
Trader MBA Engineering
Reona Shimada
Co-founder & CEO
Nicola Castelnuovo
Co-founder & CCO
S.E. Asia
Innovation
S. Korea
Finance
China
M&A
South Asia
Tech
Japan
Strategy
UKS.E. Asia India
Tech
W.EuropeNorth Asia
Finance Operations InnovationInvestment
Experience and expertise

4. Agenda
4

5. Why is this important for you? …because efficient
access to Capital is #1 obstacle to growth
5
of Micro-SMEs (Start-ups+SMEs) in Asia say access
to finance is their largest obstacle to growth
Source: IFC/ Worldbank Enterprise Survey 2006-10; World Bank GDP 2008 - 2010
40%#1

6. Crowdfunding… This is Finance 2.0
What it is: Crowdsourcing for
venture capital
How it Works: Fundraising accelerated by the power of social
media and harnessing the wisdom of the crowds
Fill standard
offer templates
Publish Online
Advertise via
social media
Access virtual
investor community
Reach $ target
Grow your
business
Smaller amounts of money from
many people to reach higher targets
6

7. Publish Offer Page
Access virtual
investor community
7
Acceleration Validation Traction
#1: Use the full power of web, social media and
technology to accelerate the Fundraising process

8. #2: It is a Game Changer for both Start-ups and
Investors
8
Efficient outreach to
multiple investors via internet
Startups
Low – mid digit FRs
Record millions
8 -12 weeks
Average online fundraise period
Centralized deal
sourcing platform
Investors
Crowdsourced due
diligence community
$1 to 5K
Bite-sized investments to
diversify investment portfolio

9. 9
Technology Consumer/Retail Real Estate Fund
• MedTech
robotics firm
• Raised S$4.2 M
on OurCrowd
• IPO’d receiving
S$46.2 M in net
proceeds
• F&B Chain in
UK
• Raised S$4.3M
on CrowdCube
• Pool of 749
investors –
accredited and
retail
• Crowdfunding
for a hotel in
Palm Springs
• Raised S$1.9M
on RealtyMogul
• Pool of 85
accredited
investors
• Prolific early-
stage venture
fund
• Crowdfunding
$100M fund
with SeedInvest
#3: Emerging Crowdfunding Verticals

10. Agenda
10

11. Equity Crowdfunding: Modernizing Fundraising
11
Conventional
Fundraising: Extremely
Difficult and
Restricted Activity
(Expensive, Time
Consuming)
Equity Crowdfunding:
Still Really Difficult
Fundraising Activity but
Equipped with Modern,
Online Tools
(Faster & Standardized
Process, Web/Social
Tools for Effective
Outreach)

12. No reported cases of
Fraud
Shareholders can be
bundled up into a
vehicle
Investors are also chosen;
Use lead investors to
inform market
You can control the level of
information disclosure
“I’ll be stuck with managing
Thousands of Shareholders (and
forced to IPO)!”
“High Risk of Fraud”
“Competitors will steal all of my
information”
The Market will be over-flooded
with NVA Capital creating a
bubble
We are tackling Common Equity Crowdfunding
Concerns
12

13. Agenda
13

14. Equity CF Offer Page – A dedicated fundraising page

15. Content: Building Up Credibility on Your Offer page
15
Board & Team
with relevant
credentials
Endorsement from
fans and industry
experts
Strategic
Partnerships
IP (early stage
onwards)
Attractive
valuation and
desirable exit
Demonstrate
ability to achieve
milestones
Additional Items:
• Business Plan
• Investor Pitch
Deck
• P&L
• Cash Flow
• Balance Sheet

16. • Sell the vision / dream
• Ground the business plan
• Nail the delivery
• Form as important as Content
16
Visual: Supporting Your Offer Page with Video
Do
• Be vague
• Be boring
• Be awkward
• Show only the product
Don’t

17. 17
Video Case Study: Twenty Something London
Watch this video at https://www.youtube.com/watch?v=f2SqVkGmRX4

18. Team: Assembling a Capable Fundraising Team
18
Charismatic Front
Person
Graphic Design/
Video Person
Social Media
Person
Document and
numbers person
• Media
spokesperson
• Investor
Meetings
• Brand
Ambassador
• Social media
updates
• Site updates
• Answering
enquiries
• Putting
together the
offer page
• Putting
together the
financial
documents
• Designing
visuals
• Creating video
and other
creative assets

19. 19
Recap
• Secret sauce… Social Media (Distribution) + Democratic Participation
• Difficult and Inefficient = > To: New efficient way to do fundraising
• Malaysia – a pioneer market, power to Start-ups
• Combine with Lead Investors + Conventional best practice
• Promote, Market and Execute…make full use of this New Freedom
Sign up at
www.crowdonomic.vc

20. 20
…and we’re hiring too!
E-mail CVs to
recruitment@crowdonomic.com for
Business Development, Developer and
Internships at our KL & SG offices
crowdonomic.vc @Crowdonomic Facebook.com/
Crowdonomic

21. 21
ECF Regulatory Framework – Highlights*
(*) Note: Contents in this page are based on SC ECF Public Response Paper and they are still pending parliament final
approval. Source: http://www.sc.com.my/wp-content/uploads/eng/html/consultation/140925_PublicResponse_2.pdf
DISCLAIMER: This does not constitute any legal or financial advice
Who: All Malaysia incorporated private companies
How much: Private Companies (RM 3 mn / RM 5 mn)
Offer: Primary (new share sale); Secondary (existing shares; 2 wks per 6 months)
Advertisements: May advertise to the public but ONLY via the ECF platform
Investors: Retail (RM 50k) + Angel (500k)+ Sophisticated Investors (Uncapped)