What I have to explain to my friends and mum when they ask me what I do for a living.

1. “I AM NOT A SPY”
Dan McHugh @ http://compete.wordpress.com

2. HI I’M DAN

3. I LIVE IN SINGAPORE

4. BUT I’M AUSTRALIAN

5. I’M A COMPETITIVE INTELLIGENCE
ANALYST

6. BUT I’M NOT A SPY

7. I HAVE EYES EVERYWHERE

8. BUT NOT IN THE WAY YOU
THINK

9. IT’S ALL ABOUT CASTING A
WIDE NET

10. I STUDY MARKETS AND COMPANIES

11. I DON’T DUMPSTER DIVE

12. I TAKE FRAGMENTS OF INFORMATION
AND OPINION

13. AND CREATE ORDER, VALUE & INSIGHT

14. THERE IS NO ONE SILVER BULLET

15. I SUPPORT OUR BUSINESS LEADERS

16. WHEN THEY NEED ADVICE

17. THESE ARE THE TOOLS OF THE TRADE

18. THESE ARE NOT {BUT ARE COOL}

19. BUT JUST TO MAKE SURE NOW AND
THEN…