Pinterest is becoming an essential platform for event marketers, allowing them to use visuals from past events to attract audiences and drive traffic to their websites. Key strategies include following and engaging with other pinners, utilizing Pinterest's analytics tools, and employing rich pins to provide event-specific information. By focusing on audience-first marketing and showcasing inspiring content, event planners can enhance their social presence and promote their events effectively.

1. THE PERKS OF
PINTEREST FOR
EVENT MARKETERS

2. Pinterest has been growing as an
advertising platform and in an
industry so dominated by visuals,
event planners and designers can
leverage it to draw your audience
in with stunning images of past
events while also pulling more
traffic to their website.
What’s Pinterest been up to?

3. Pinterest powers nearly 10%of social search
functionality, only behind Wikipedia & Youtube.
62%of Brands have “Pin it” buttons; 61%have a
Tweet button and 59%have a Like Button.
6 BillionPhotos are Uploaded Monthly
The Numbers

4. Both have a
message they
are trying to
convey
Suggested Pins: Based on the interests and the selections of a user
on Pinterest, the platform recommends additional pins to the user.
Location Based Pins: As the name describes, this can be useful if
you want to promote a pin locally as a function of your marketing
plan. Great way to stir up demand for tourist traffic as well to your
event.
Following Buttons & Landing Pages: Place a follow button on your
Website and create a landing page specific to your event or
company.
Key Features

5. Top 10 Pinterest Tips
for Event Marketers

6. The best in business don’t just focus on themselves, but on what
others are doing successfully.
Eventually, you will run out of your own original material, so
consider posting inspirational images, goal event images and
more.
Give your potential clients and customers a reason for you to give
you a call and buy a ticket by showing that you focus on audience-
first marketing.
Don’t Just Post your own Content

7. Build your reputation by following others with a
strong Pinterest presence. Re-pin their material to
make your board more robust and more engaging.
Follow Other Event Pinners

8. Follow up any comments
with a response.
Pretty straightforward!
Be Responsive

9. Be a primary and secondary source of new
material that your followers might not have seen
before. Showcase new technology, artist lineups
and more!
Sources Include: Competitor Newsletters,
Magazines, Blogs & Websites, and Slideshows.
Don’t Just Repin!

10. Pinterest supports a number of analytic platforms for you to
better understand how your pins are reaching your audience.
Use Business Tools & Analytics
PinGroupie

11. Cross-post your top
performing Pinterest
images on various social
channels to drive traffic
back to Pinterest, then
to your website.
Recycle the Best Content

12. Take the time to put together
a number of your photos and
assemble them in a collage
that you post to Facebook.
Use unique photos that may
not have gotten posted to
Facebook before will
encourage your attendees to
check out what new content
you have on Pinterest.
Make a Collage of your Event
nestseattle.org

13. Like every re-pin of the
Event images that you have
posted to Pinterest. It
leaves your followers
feeling engaged and
further promotes your
presence on the platform.
Step Up Your Social Engagement
galleryhip.com

14. Rich Pins allow you to provide additional information
regarding your events, such as the event location or a
recipe for a entrée served.
While Rich Pins are currently limited to Recipes, Places,
Articles, Movies, and Products, the future of Rich Pins
will likely include event identifying information.
Use Rich Pins
for Business

15. Start Pinning!

16. QUESTIONS?
For more info on best practices & event marketing
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