Hashtags on Twitter allow users to categorize tweets by relevant keywords or phrases, helping those tweets be more easily found in search. A hashtag campaign is a marketing initiative used to gain attention and engagement on a specific topic or product through a consistent hashtag. For example, when launching a new car, the Audi brand had users tweet about wanting to ride the car using "#WantAnR8", then surprised some of those users by letting them drive the car for a day, promoting the new vehicle through an engaging hashtag campaign.

1. THE ROLE OF #
HASHTAGS CAMPAIGN IN
TWITTER
Ahish rv
RA1852001020046
MBA

2. INTRODUCTION
 Hashtags started on Twitter. So you know this is the
perfect space to use hashtags for discovery,
conversations and hopping on major trends. If
you’re using a popular keyword in your hashtag,
you have the chance to get more eyes on your
Tweet.
 Tweets with hashtags have advantages over
Instagram hashtags because you can post a link in
each Tweet. While Instagram allows links in the bio,
every Tweet could have a hashtag and a link. This
makes it less confusing to get customers from
social media to your marketing pages.

3. WHAT DO HASHTAGS DO ON TWITTER ?
 Using hashtags to categorize Tweets by keyword
 People use the hashtag symbol (#) before a
relevant keyword or phrase in their Tweet to
categorize those Tweets and help them show more
easily in Twitter search. Clicking or tapping on a
hashtagged word in any message shows you other
Tweets that include that hashtag

4. HASHTAG CAMPAIGN
 A hashtag campaign is a marketing initiative
usually meant to gain social media attention, to
create engagement, or drive traffic for a specific
topic, product or idea. Companies, organisations or
individuals can all be behind a hashtag campaign.

5. #WANTANR8 BY AUDI
 A while back, when R8 was released, one of the
Twitter users (Joanne McCoy) let the brand know
how badly she wanted to ride an R8 by including
#WantAnR8 in her tweet. The brand gave her a
surprise by letting her drive an R8 for a day.
 The hashtag later took off as the brand used it to
promote the launch of their car. Soon, others also
started using the hashtag and the brand surprised a
few them by letting them drive an R8 for a day.

6. REFERENCE
 https://mention.com/blog/social-media-hashtag-
campaigns/

7. THANK YOU