Has Advertising Come of Age?

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TrinityP3 Marketing Management Consultants

On the 21st Anniversary of the Brisbane Advertising Association, Darren Woolley, Managing Director, TrinityP3 addresses the question "has advertising come of age?" Advertising is the second oldest profession in the world, with modern ad agencies coming into existence more than 150 tears ago, but the digital revolution is fundamentally changing the way advertising is practiced. In the face of these changes is advertising a adolescent, a mature adult or older?

Business Health & Medicine

Has advertising come of age?
Brisbane Advertising Association - June 4, 2010

1. Takes responsibility for
decisions & actions

2. Established clear
identity & position

The opportunity?

•  Prove the business value
of advertising

•  Demand a more
sustainable remuneration

•  Clearly differentiate roles
and responsibilities

marketing management consultants

Thank you
TrinityP3 Pty Ltd
Sydney
+612 8399 0922
Melbourne
+613 9682 6800
Hong Kong
+852 3589 3095
Singapore
+65 6884 9149

people@trinityp3.com
www.trinityp3.com

marketing management consultants

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