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Beyond the webgrrl:

5 common traits of
successful women
in tech
Perry Hewitt
December 12, 2013
Disclaimers:
 Not an expert on workplace gender
issues
 Observations ≠ statistically sound data
 Has never worked in IT (but all around it!)

Credentialers:





Is female
Has worked in a lot of tech companies
Managed software developers 15+ years
Enjoys building and managing crossfunctional teams of any and all genders
 Communicate and amplify
Harvard’s mission of excellence
in teaching, learning, and
research while making the
University and its contributions
relatable and relevant in an
always-on world

aggregate

build
amplify

curate

data

 Enable communications and
engagement approaches to live
digitally, and often digital-first to
enrich our constituents’
experience of Harvard

ship
measure
iterate

COPE

mobile

social

video
http://youtu.be/yRNt7ZLY0Kc
December 2013: Still no progress after years of no progress
1. Find your voice
I’m sorry if this is a
dumb question, but
I was wondering …

I’m not sure if
anyone else agrees
with this, but …
This is probably offtopic, but …
You’re defining the
problem as X. From
my experience…

Here’s my question:
…
I’m going to jump in
here, and add…
Social media as connecter and
amplifier
So! Getting women to submit content: easy? Um.
When I’d talk to men about the conference and
ask if they felt like they had an idea to submit for
a talk, they’d *always* start brainstorming on
the spot. I’m not generalizing — every guy I talked
to about speaking was able to come up with an
idea, or multiple ideas, right away…and yet,
overwhelmingly the women I talked to with the
same pitch deferred with a, ―well, but I’m not an
expert on anything,‖ or ―I wouldn’t know what to
submit,‖ or ―yes but I’m not a *lead* [title], so
you should talk to my boss and see if he’d want
to present.‖
– Courtney Stanton, geekfeminism.org
2. Invest in your own
technical expertise
Quiz time! Who is the most invested
in your career advancement?
 Your boss
 Your company’s HR
 The trainer hired for your professional
development
 Your colleagues
 Your family
 Your direct reports
 You
Learning-first approach

Identify unexpected
“teachers”
Apply and ask, apply
and ask

Focus only on discrete
technical skills
Wait for formal
credentialing to be in
place

Training-first approach

Seek informal and
formal learning
opportunities
Develop industry knowledge broader
than your technical training
Consumerization of IT means …






Web/digital trends
Business Intelligence
Mobile ecosystem and behaviors
Emerging standards
Measurement best practices

Your professional development is
your responsibility.
3. Build your
professional/person
al support team
―Figure out the people around you that
you want to work with for the rest of
your life. Figure out the people who are
smart & awesome, who share your
values, who get things done—and
maybe most important, who you like to
be with and who you want to help win.
And treat them right, always.‖
-- John Lilly, Greylock
82% of executive businesswomen played organized
sports after elementary school – what does that imply
about teamwork and resolving workplace differences?
photo credit: rose lincoln
4. Perform, but also
tell the story /
cultivate / steward
There’s still value in watching a pot to
keep projects on track …

photo credit: renee s suen
… but recognize that firefighters get
rewarded, however the blaze took hold

photo credit: warriorwoman531
Your
achievements
Colleagues'
achievements

A card,
a call,
a letter a day.
5. Make smart
compromises
Not everything can be dialed up to 11.
Where can you compromise to meet overall business goals
while recognizing that requirements may shift over time?

photo credit: rich900
Selected Resources
A selection of books about work
 The Power of Habit

 Thinking Fast and Slow
 Blind Spot: Hidden Biases of Good People
 Women Don’t Ask: The High Cost of
Avoiding Negotiation
 Catalyst 2013 Census of Women in Fortune
500
 What Works for Women at Work
 Lean In

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5 Traits of Successful Women in Tech: Find Your Voice, Invest in Skills, Build Support, Perform & Steward, Make Smart Compromises

  • 1. Beyond the webgrrl: 5 common traits of successful women in tech Perry Hewitt December 12, 2013
  • 2. Disclaimers:  Not an expert on workplace gender issues  Observations ≠ statistically sound data  Has never worked in IT (but all around it!) Credentialers:     Is female Has worked in a lot of tech companies Managed software developers 15+ years Enjoys building and managing crossfunctional teams of any and all genders
  • 3.  Communicate and amplify Harvard’s mission of excellence in teaching, learning, and research while making the University and its contributions relatable and relevant in an always-on world aggregate build amplify curate data  Enable communications and engagement approaches to live digitally, and often digital-first to enrich our constituents’ experience of Harvard ship measure iterate COPE mobile social video
  • 5. December 2013: Still no progress after years of no progress
  • 6. 1. Find your voice
  • 7. I’m sorry if this is a dumb question, but I was wondering … I’m not sure if anyone else agrees with this, but … This is probably offtopic, but …
  • 8. You’re defining the problem as X. From my experience… Here’s my question: … I’m going to jump in here, and add…
  • 9. Social media as connecter and amplifier
  • 10. So! Getting women to submit content: easy? Um. When I’d talk to men about the conference and ask if they felt like they had an idea to submit for a talk, they’d *always* start brainstorming on the spot. I’m not generalizing — every guy I talked to about speaking was able to come up with an idea, or multiple ideas, right away…and yet, overwhelmingly the women I talked to with the same pitch deferred with a, ―well, but I’m not an expert on anything,‖ or ―I wouldn’t know what to submit,‖ or ―yes but I’m not a *lead* [title], so you should talk to my boss and see if he’d want to present.‖ – Courtney Stanton, geekfeminism.org
  • 11. 2. Invest in your own technical expertise
  • 12. Quiz time! Who is the most invested in your career advancement?  Your boss  Your company’s HR  The trainer hired for your professional development  Your colleagues  Your family  Your direct reports  You
  • 13. Learning-first approach Identify unexpected “teachers” Apply and ask, apply and ask Focus only on discrete technical skills Wait for formal credentialing to be in place Training-first approach Seek informal and formal learning opportunities
  • 14. Develop industry knowledge broader than your technical training Consumerization of IT means …      Web/digital trends Business Intelligence Mobile ecosystem and behaviors Emerging standards Measurement best practices Your professional development is your responsibility.
  • 16. ―Figure out the people around you that you want to work with for the rest of your life. Figure out the people who are smart & awesome, who share your values, who get things done—and maybe most important, who you like to be with and who you want to help win. And treat them right, always.‖ -- John Lilly, Greylock
  • 17.
  • 18. 82% of executive businesswomen played organized sports after elementary school – what does that imply about teamwork and resolving workplace differences? photo credit: rose lincoln
  • 19. 4. Perform, but also tell the story / cultivate / steward
  • 20. There’s still value in watching a pot to keep projects on track … photo credit: renee s suen
  • 21. … but recognize that firefighters get rewarded, however the blaze took hold photo credit: warriorwoman531
  • 24. Not everything can be dialed up to 11. Where can you compromise to meet overall business goals while recognizing that requirements may shift over time? photo credit: rich900
  • 26. A selection of books about work  The Power of Habit  Thinking Fast and Slow  Blind Spot: Hidden Biases of Good People  Women Don’t Ask: The High Cost of Avoiding Negotiation  Catalyst 2013 Census of Women in Fortune 500  What Works for Women at Work  Lean In

Editor's Notes

  1. For example, when leading a software project, one approach is to focus on keeping the launch date, prioritizing the feature list and separating nice-to-haves from must-haves, prioritizing content list, and separating prior-to-site-launch from can-wait-till-after-launch items. If the launch date is what matters most, then stick to it but prepare the possible trade-offs of feature/content items.Another example can be for hiring people. You might never find the perfect candidate but must know what are the most important traits. This way you can make smart, informed compromises when you have to.Personally, I like to espouse the concept of “good enough” – or great is the enemy of good.
  2. When everything is urgent, nothing is urgent