Harvard Business Review (HBR) sought a social login solution to drive subscription rates and provide a seamless user experience. Gigya's Social Login enables authentication with over 35 identity providers through a single API and automatically handles social API changes. This has saved HBR's development team an average of one month per year by offloading maintenance and compliance work. Visitors can now log in and engage with content through sharing and commenting with only two clicks.

1. CASE STUDY
About Harvard Business Review
Harvard Business Review (HBR) is dedicated to
publishing management ideas and advice for
business leaders. Founded in 1922 as a non-profit
subsidiary of Harvard University, HBR is now
published in twelve different languages worldwide.
The Challenge
To drive subscription rates and provide readers with a seamless
experience, HBR sought to implement social login on HBR.
org. However, with evolving social network APIs and privacy
regulations, finding the resources to manage social login was a
challenge. “We needed a social login solution that was easy to
implement, required minimal maintenance and could scale with our
growing user base,” said Kevin Newman, Director of Technology
at HBR. HBR also wanted to replace its sharing and commenting
solutions, which required registered users to log in to separate
third-party services before taking action.
The Solution
Gigya’s Social Login enables HBR’s development team to
authenticate subscribers with more than 35 identity providers
through a single, powerful API. Gigya automatically monitors and
maintains social network API changes to ensure Social Login
functionality and privacy compliance, with no IT intervention
needed. Gigya’s Share and Comments plugins are fully integrated
with Social Login, allowing socially logged-in users to easily share
and engage with HBR content without having to re-authenticate.
Harvard Business Review
Saves Developer Time
& Resources with Gigya
SUCCESS HIGHLIGHTS
Saving 4 weeks of
development time each
year4weeks
• Maintaining automatic compliance with
social privacy regulations
• Streamlining the registration and login
experience for users
• Enabling seamless on-site engagement via
unified user profiles

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http://www.gigya.com/privacy-policy/.
Rev: Gigya_Case_Study_Harvard_Business_Review_062015
The Benefits
Offloading the work of social login maintenance and compliance
to Gigya has freed HBR’s development team to focus on building
and deploying other impactful, revenue-generating business
applications. During its four-year partnership with Gigya, HBR
has been able to save an average of one month (four weeks) of
development time and resources each year.
Visitors to HBR.org can now verify their identities with just two
clicks, and seamlessly engage with content across the site
through sharing and commenting. With a unified view of user
identities, HBR can provide users with individual profiles where
they can build out personal reading lists and save their favorite
articles. In the future, HBR plans to leverage Gigya’s pre-built
integration with its chosen ESP to nurture new subscribers and
those who take specific on-site actions with automated emails.
HBR HAS BEEN A
SATISFIED GIGYA CLIENT
FOR FOUR YEARS NOW.
GIGYA’S TECHNOLOGY
CONTINUES TO SAVE US
SIGNIFICANT
DEVELOPMENT TIME
AND RESOURCES, AS
WELL AS ENABLES US
TO OFFER OUR
READERS SEAMLESS
USABILITY WITHOUT
SACRIFICING SECURITY.
Kevin Newman
Director of Technology at HBR