Verizon Wireless partnered with digital agency Modal and social infrastructure provider Gigya to build Verizon Insider, an online community hub. Gigya provided social login, comments, sharing, and gamification features to encourage user engagement. These social features increased user participation on the site to 50%, and increased time spent and pages viewed by users who logged in via social login by 30% and 15% respectively, compared to regular users. The social integration helped Verizon Wireless better engage and understand its customers.

1. CASE STUDY
Verizon Wireless, the leading wireless service
provider in the U.S., needs little introduction.
The company is universally recognized as the #1
wireless carrier in the country with more than 108
million subscribers. With such a large user base,
the company recognized the opportunity to build
a vibrant, socially connected online community of
users. Verizon Wireless began by enlisting the help
of digital agency Modal to build Verizon Insider,
the online entertainment and lifestyle hub for all
of Verizon’s events, contests, sponsorships and
social initiatives. The site was set to offer compelling
content – now it just needed to be totally social.
A Gamified Environment with Social at Its Core
In order to provide a truly social and engaging user experience,
Modal teamed up with Gigya to provide Verizon Insider with
end-to-end social infrastructure. Gigya was charged with
providing a unique user experience that would encourage
on-site engagement, social participation and page views. Gigya
worked with Modal to implement a fully social and gamified online
environment featuring a number of Gigya’s social infrastructure
products: Social Login for easy user registration and login as well
as access to permission-based social profile data, Comments to
allow users to present opinions on content and Share, which allows
users to distribute content to their social networks.
Verizon Wireless:
Meeting the Demands
of Social Users
SUCCESS HIGHLIGHTS
50% site user
participation
30% more
time on site
15% more
page views
50
15
30

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to our clients and their end users. Gigya acts as an agent or back-end vendor of its client’s website or mobile application, to which the end user of our client granted permissions (if applicable).
Gigya facilitates the collection, transfer and storage of end user data solely on behalf of its clients and at its clients’ direction. For more information, please see Gigya’s Privacy Policy, available at
http://www.gigya.com/privacy-policy/.
Rev: Gigya_Case_Study_Verizon_Wireless_062015
Most importantly, Verizon Wireless and Modal also chose to
implement Gigya’s Social Gamification Platform which incentivizes
users for engaging with site content using points and badges to
reward positive user behaviors. By tying gamification to Gigya’s
other products, Verizon Wireless can easily encourage behaviors
like commenting on articles and social network sharing which
drives valuable referral traffic back to the Verizon Insider site.
Powering Engagement with Social Infrastructure
Leveraging Gigya’s social infrastructure proved to be invaluable in
creating real, meaningful on-site engagement on VerizonInsider.
com. In fact, the combination of Gigya’s Social Plugins and Social
Gamification Platform works to create a behavior feedback loop so
fluid, that more than 50 percent of the site’s users participate in the
gamified environment. Additionally, on average, users who logged
in via Social Login spend 30 percent more time on-site versus site
login. Those same users also view 15 percent more pages than
their site login counterparts.
The site’s social integration has made a real impact on how
Verizon Wireless reaches and engages with its customers, and
the company has been thrilled with the results. “Gigya’s social
infrastructure was instrumental in helping us reach our social
users,” says Beth Tourek, Social Media Strategist at Verizon
Wireless. “By allowing users to interact using their social identities,
we’re not just engaging with them more effectively but also
understanding them like never before.”
BY ALLOWING
USERS TO INTERACT
USING THEIR SOCIAL
IDENTITIES, WE’RE NOT
JUST ENGAGING WITH
THEM MORE
EFFECTIVELY BUT
ALSO UNDERSTANDING
THEM LIKE NEVER
BEFORE.
Beth Tourek
Social Media Strategist,
Verizon Wireless