Divesh Chadha and Tushar Goel are pursuing engineering and have a passion for gaming. They plan to start an online and offline business called theGAMEstore to serve as a one-stop-shop for gamers in India, addressing current problems like the lack of rental options, pre-owned games/consoles, and merchandise. Their business will offer video game and console rentals through a subscription model, sales of new and pre-owned games/consoles, and merchandise. They are seeking 10,000,000 INR in funding to begin operations across retail, rentals, pre-owned, and franchising to generate revenue and better serve gamers.

1. theGAMEstore
We serve Gamers!!

2. Elevator Pitch
I Divesh Chadha and co-founder Tushar Goel are currently pursuing
engineering and are in our 3rd year of course.Both of us have been more than
interested in gaming since...can't even recall.We've lived gaming all these
years and are passionate about it. Now living in India we or the other gamers
around us have to pay a hefty price,like not having a dedicated one stop
shop for all the games,accessories, information on the upcoming games and
hardware,and mainly the collectibles and merchandise.Now we've come up
with an idea or we would say a business model of transforming our passion into
something which is revolutionary in the gaming ecosystem in India and is
needed now more than ever,so as to solve the current problems being faced
by our fellow gamers,and building a unified ecosystem so that no problems
should be faced by the coming gamers as we all faced till now.And also
providing with a new REVOLUTIONARY concept that is going to change the
gaming entirely in our country,because of which now everyone can afford to
buy games and consoles.We are here to serve the gamers and to make a
Dent in gaming ecosystem and to create a true gaming culture in India and to
impact the market globally.This is theGAMEstore.
We serve Gamers!!

3. Who We Are?
An online and offline ecosystem of retailing and renting of Video Games of all
platforms and the consoles itself,and also the provision for pre-owned video games
and consoles.
The Problem being faced by gamers of not having any rental store and a dedicated
ecosystem for all the video games and consoles and availability of collectibles.
We’ll also be Dealing with the provision for availability of the official game
merchandises and the different editions(standard,limited,memorial,collector’s editions)
of games and as well as consoles.
We’ll be having a dedicated team for both pre-owned and our own created RENTAL
segments.
Our rental service will be based purely upon the pocket friendly subscription model,
with a facility of RETURN ANY TIME policy.

4. Products/Services
Our products are Video games of all Platforms,and also the video game consoles
Itself along with the official merchandises of video games franchise,and the video
game accessories.Our services will include the RENTAL SUBSCRIPTION,along with the
availability of pre-owned video-games and consoles.People can sell/purchase
games and consoles on our portal or offline store.There will also be the mobile
application developed for different platforms.Provision for digital download also

5. Targeted Markets
Geographic characteristic-The gamers are expanding annually ~30% in tier-2
cities and they are moving towards more purchase options hence console
gamers are increasing at a rapid rate and also the age cap has also
increased from 25 years to <35 years of age.Gaming consumer is also
increasing on the gender basis as the female gamers have grown
significantly.So to summarize all the Pay to serve acceptance of videogames.
rather than the pirated.

6. Customers
Gaming culture has never been like it is these days and the
culture(customers+demand) is expanding exponentially.So different age groups
these days are involved in gaming like the kids,college students and also the
adult...even the rate of number of girls(gamers) are also growing significantly.
Our targeted customers include kids between 5-15 years as per the ratings of various
games.The other targeted customers include the people between 18-40 years and
yes it's 40 years since the avg market cap for gamers has risen from about 25 years to
greater than 35 years.We are also targeting people who cant afford to buy new
games and consoles by introducing pre-owned games and consoles and also an
innovative concept of RENTAL SUBSCRIPTION.

7. Current Problems faced by the
Customers and their Solutions
The gamers especially in a country like India face many problem now a days like:
-> A one stop shop(either online or offline) which is dedicated towards
providing video games,gaming consoles,gaming accessories ,official
game merchandises,and all the
editions(special,collector,memorial,limited etc) of games and consoles,
->Great and active consumer friendly deals on the accessories,games
consoles and digital consoles.
->Accurate and up-to date information and a discussion portal regarding
the coming titles,console and their revisions etc.
->A gaming CULTURE and a dedicated UNIFIED ECOSYSTEM for
everything on gaming from retailing to assistance and simultaneously a
forum so that the gamers don't have to go to another place
->Not a proper service for pre-owned games and consoles.
->Absence of a quality Staff so as to educate gamers regarding the
genres,age sensitive content and other areas in any offline retail store.
->Lack of Social Midnight Launch Events,and also a provision for
midnight delivery.

8. Continued
->We'll be providing constant updates regarding great
deals,combos,offers,discounts
->Availability of accurate and up to date information regarding all the
upcoming titles and their respective editions and other collectibles
along with any hardware changes 24*7.
->A dedicated blogging portal and also a forum regarding the game
discussions and issues also wholly covered and a thorough social
networking integration.
->In not so long time we'll also be going towards official launching of
games and consoles with our own exclusives and our own video game
STREAMING SERVICE.
->We'll also be providing are own exclusive content on pre owned games
such as theGAMEstore exclusive DLCs
->Supporting the official midnight release of new games and also opting
the midnight delivery of pre-ordered games.
->We are very much excited to announce that we'll be fully dedicated in
providing our own RENTAL SUBSCRIPTION of Playstation games.

9. Continued
->We'll also be simultaneously working towards our own dedicated offline
store where consumers can take the rich experience themselves with
proper guidance and assistance from our dedicated trained staff.
->Dedicated Department and team for Retail and Pre owned section of
our store both offline and online and also a separate team for our
rental service.
->Our offline stores will b having a constant theme and designs so that a
gamer at any place in any city can have the same rich experience All
over.

10. Our Customers Reach and Keep Policy
Customer satisfaction and contentment is our topmost priority.
->A DEDICATED RENTAL SUBSCRIPTION for our fellow customers on
a pocket friendly model.
->Offline stores so as to Provide a more customer friendly rich and a
complete experience
->Customers will be provided with game points on every purchase they
make and which will enable them to redeem special gifts and many
more perks.
->Providing mid-night launches,and mid-night delivery.
->A proper emphasis will be laid upon the delivery within 24 hour from
the time of purchase.
->Availability of official merchandises and different types of editions of
games and consoles .
->Discounts and other offers on a constant basis.
->Support for pre-owned games and consoles.
->Fully functional and dedicated customer support.

11. Customer Value
We understand GAMERS
->Proper Services will be provided to the customers.
->We'll provide them with all the available transaction modes and
affordable rental subscription.
->Proper assistance to the customers online and offline via our user
friendly website interface and our trained professionals.
->We'll be providing our customers with consumer loyalties.
The more they purchase the more Game points they'll be earning and
will be able to redeem any gift like DLCs,games,accessories etc.

12. Revenue Generation
Our Revenue generation model is quite simple.
The revenue system will comprise of 4 Segments;
->Retail(online and offline)
*The titles,consoles and merchandises will be sold as per the given
MRP,or the according to the offers and discounts.
->Rental(online and offline)
*Rental system will work on an attractive and pocket friendly subscription
fee and per day charge of the game.
->Pre-Owned(online and offline)
->Franchise Distribution.

13. Competitors
Our competitors-games the shop,game4u,gamexs
Strength
games the shop is the only site which has its own offline store and are the only one who
provide collectors edition but not of all platforms.It also has a comparative faster
delivery service and some merchandises
Weakness
None of them provide rental service and no one has a proper pre owned service of
games,not much of accessories,Customer service in not up to the mark,no midnight
deliveries

14. Competitive Advantage
We have 5 distinct features
Rentals on a customer friendly Subscription service with a
user friendly scheme.All sorts of editions of video games
and also the consoles will be available.We'll be giving our
gamers to experience the midnight launches of new
titlesand their mid night delivery.RIGHT ON THE MARK.A 24
hour delivery service anywhere.We'll also be listing the
official merchandises of games on our site as wll as in our
offline stores.

15. Team
Our team comprises of two founding Members,this is Divesh Chadha and I’m
the founder of theGAMEstore and my business partner and the co-founder
Tushar Goel.We are currently pursuing Bachelors in Engineering and are in the
3rd year of our course.We are Passionate gamers ourselves and have come up
with a concept to solve the pertaining problems currently being faced by the
gamers and us including and hence want our country to become a gaming
market itself,and to mark the beginning of a true gaming culture so that those
who play can have a complete gaming experience all around and also those
who cant,can also have the experience fulfilled.
We currently are in search of the team members who can also help us in our
Vision to serve the gamers and also those who have the same vision as ours.

16. Financial Need
As for the financial needs we’ll be needing about INR10,ooo,ooo to start our
grounding Work

17. Next Milestone
 We are soon planning towards our own Digital Distribution,and our own
Streaming services and cloud gaming.