The document discusses plans to open a videogame retail business. It will sell two open world videogames - a third-person shooter and driving game. The target audience is the 183 million people in the US who play videogames, ranging from children to adults over 35. Initial plans are to open a store in a busy city center and near schools, and potentially expand to other cities and online. Competitors include large retailers Gamestop and Saturn.

1. Videogames
David Volkinshteyn , Louanne Spiteri , John Isaacs

2. ●
Description
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Target audience
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Location and Sales
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Cost analysis
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Co-Workers
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SWOT-Analysis
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Local competition
AGENDA

3. The coregameplay of our videogames would consist of a
third-person shooter and a driving game, affording the
player a large, open environment in which to move around.
On foot, the player's character is capable of walking,
running, swimming (albeit for a limited amount of time) and
jumping, as well as utilizing weapons and basic hand-tohand combat. Players can drive a variety of vehicles,
including automobiles, boats, planes,helicopters, jetskis,
and motorcycles.
Basically, you are able to do anything you want, and that is
what makes our games special.
Description

4. Of course a game gets boring if you play it too often , thats
why we want to produce different types of games , but our
aim is to let them all be open-world , so the players can
decide what they want to do.
Description

5. ●
Description
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Target audience
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Location and Sales
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Cost analysis
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Co-Workers
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SWOT-Analysis
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Local competition
AGENDA

6. Basically, our Target audience is all people who enjoy
playing videogames . There are 183 million people only in
the US who play videogames.
There are 32% of people who are 1-18 years old,
32% of people who are 19-35 years old,
and 36% of people who are 35 or older,
who play videogames.
The most players are children and teenagers, but there are
also many adults who play videogames.
That means that there is a big target audience for us.
Target audience

7. ●
Description
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Target audience
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Location and Sales
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Cost analysis
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Co-Workers
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SWOT-Analysis
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Local competition
AGENDA

8. The best location for our videogames-shops is in the city,
where are many people (for example, munich-stachus).
Many people would pass by our shop there, and take
notice of it.
Another good location would be near schools , because
there are mostly children and teenagers there who are
interested in videogames.
Location and Sales

9. At first we should open one shop in the city , and if the
people like it , we could open a few more in other cities +
maybe an online shop.
To appeal interesting for the people, we would offer
special-sales :
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special offers once a month , for example : Buy 3 games
and pay for 2 (the cheapest one for free)
sell ''special packs'' which include
t-shirts, action figures, bonus dvd's or other things.
Location and Sales

10. ●
Description
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Target audience
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Location and Sales
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Cost analysis
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Co-Workers
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SWOT-Analysis
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Local competition
AGENDA

11. The cost must include, in addition to the price paid by the
factors, all other expenses arising from the acquisition,
preservation and consumption, such as transportation,
commissions, handling and storage costs, the financial
interest on capital invested, etc..
The cost, in economic sense, should reflect the value of
consumption at the time of allocation to productive activity,
a value that is representative of the price paid for it, due to
fluctuations in market prices. This, from an economic point
of view, the right thing is to assess the complaints at
replacement.
Cost analysis

12. ●
Description
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Target audience
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Location and Sales
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Cost analysis
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Co-Workers
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SWOT-Analysis
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Local competition
AGENDA

13. We would need a few workers for each shop , and people
who run our online shop.
How should they be?
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They should be experienced workers and patient with
customers
Being aware of the sales and special offers, and letting the
customers know
Where to find them?
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Game-forums in the internet
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Different Gamer conventions
Co-workers

14. ●
Description
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Target audience
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Location and Sales
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Cost analysis
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Co-Workers
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SWOT-Analysis
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Local competition
AGENDA

15. Strenghts = Highly experienced workers
Ability to sell products online
Low cost products
Weaknesses = There is a strong competition
Limited flexibility in pricing
Opportunities = Continued expansion for online sales
Ability to develop additional stores
Threats = Changes in regulations can affect the business
Products are already being sold by competiton
SWOT-Analysis

16. ●
Description
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Target audience
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Location and Sales
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Cost analysis
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Co-Workers
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SWOT-Analysis
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Local competition
AGENDA

17. Gamestop
There are many Gamestop shops in munich. They have
almost every game, but their shops are pretty small and
uncomfortable. There are also sales made all year around.
Saturn
It's hard to mess with Saturn, because they have many
games, but also technical stuff
(handys,washers,computers etc.)
Their shops are very big and comfortable.
Local Competition