Google tells us that 84% of North Americans turn to the web to research before making any purchasing decisions. When we consider this statistic, the visibility and sentiment around your brand in the online space are more critical than ever. As social media platforms now drive unprecedented amounts of content on a daily basis, the ability for both the positive and the negative stories about your brand to be amplified exponentially is redefining the way brands think about risk and building reputation. At the same time major brands around the world are hedging their bets that content marketing, integrated with a strong presence for amplification across social and emerging platforms, is the way to reach consumers today and grow mindshare and loyalty to see their brand through good times and bad. In this session, Andrew delves into a methodology that enables brands to look at content and story at the centre of their marketing and communications mix to help build a strong and lasting reputation in a world where your brand is only as good as it's last search result.
Deck presented to public affairs, cultural affairs and information affairs staff at the US Embassy in Athens, Greece on Monday, Oct. 5, 2009. [CC] www.ericschwartzman.com
Delivered at the Plastics News Executive Forum on March 8, 2011 in Summerlin, Nevada by Eric Schwartzman. [CC] Feel free to use but please attribute www.ericschwartzman.com.
Wiring the Pentagon with Web 2.0 to Transform the Defense Acquisition Enterprise. DoD needs to once again harness the power of Internet technologies to develop and field the next generation of defense systems. Web 2.0 empowers users to collaborate, create resources, share information, and integrate capabilities in a distinctly different way from static Web sites. Published in Defense AT&L Magazine, Mar/Apr 2010.
Apps, APIs and Opportunities: Platform integration and opportunitiesViadeo
Platform integration is at the heart of next generation social networks. Creative developers are starting to spin a new web
of integrated services through carefully constructed apps but do businesses get it? Can this move towards enhanced integration open doors to true virtual mobility for business users or are apps and APIs really just for consumers wanting to play Scrabble and raise virtual farm animals?
Deck presented to public affairs, cultural affairs and information affairs staff at the US Embassy in Athens, Greece on Monday, Oct. 5, 2009. [CC] www.ericschwartzman.com
Delivered at the Plastics News Executive Forum on March 8, 2011 in Summerlin, Nevada by Eric Schwartzman. [CC] Feel free to use but please attribute www.ericschwartzman.com.
Wiring the Pentagon with Web 2.0 to Transform the Defense Acquisition Enterprise. DoD needs to once again harness the power of Internet technologies to develop and field the next generation of defense systems. Web 2.0 empowers users to collaborate, create resources, share information, and integrate capabilities in a distinctly different way from static Web sites. Published in Defense AT&L Magazine, Mar/Apr 2010.
Apps, APIs and Opportunities: Platform integration and opportunitiesViadeo
Platform integration is at the heart of next generation social networks. Creative developers are starting to spin a new web
of integrated services through carefully constructed apps but do businesses get it? Can this move towards enhanced integration open doors to true virtual mobility for business users or are apps and APIs really just for consumers wanting to play Scrabble and raise virtual farm animals?
IE Masters in Management Admissions Presentationsahaana7
This is my presentation for the Masters in Management program at IE business school. This is my topic : How do you imagine social interaction within 10 years, taking into consideration the impact of technology on human relations?
A decade ago, higher education online experiences were segmented into walled gardens -- the public Web site, the course management system, online transactions, alumni communities, events calendars. The legacy of that structure was that our lifelong relationships with the college were interrupted as students, faculty, staff, parents, and alumni moved from system to system.
The next-generation online ecosystem will let us re-organize these experiences, allowing for deepening engagement throughout our lives: from prospective student to elder alum. How can we evaluate, select, and configure systems to support our users' needs, rather than the other way around?
http://www.flickr.com/photos/esqenzo/2238515828/
http://www.flickr.com/photos/clearlyambiguous/46198862/
http://www.flickr.com/photos/design-dog/1322023178/
http://www.flickr.com/photos/rozenchipmunk/251055057/
http://www.flickr.com/photos/tostie14/93871356/
http://www.flickr.com/photos/europedistrict/3947143259/
http://www.flickr.com/photos/38878520@N06/3591553613/
http://www.flickr.com/photos/rberteig/122255050/
http://www.flickr.com/photos/moriza/65440151/
http://www.flickr.com/photos/wili/242263471/
http://www.flickr.com/photos/araswami/1057382329/
http://www.flickr.com/photos/zooboing/4290183081/
http://www.flickr.com/photos/26664862@N04/2499573972/
http://www.flickr.com/photos/psd/7064873/
http://www.flickr.com/photos/binaryape/276620094/
http://www.flickr.com/photos/neosnaps/2790484016/
http://www.flickr.com/photos/mauricedb/2951410316/
http://www.flickr.com/photos/schizoform/3086546488/
http://www.flickr.com/photos/wilhei/109404349/
http://www.flickr.com/photos/mightyboybrian/63296843/
http://www.flickr.com/photos/wonderlane/3199520405/
http://www.flickr.com/photos/clearlyambiguous/46198862/
http://www.flickr.com/photos/tm-tm/2247495955/
http://www.flickr.com/photos/sallyrye/2621089037/
http://www.flickr.com/photos/geishaboy500/2067743319/
http://www.flickr.com/photos/wwworks/2102790208/
http://www.flickr.com/photos/wwworks/2222523486/
http://www.flickr.com/photos/jing-a-ling/2762792113/
http://www.flickr.com/photos/krislitman/493626935/
http://www.flickr.com/photos/ajawin/2342440095/
http://www.flickr.com/photos/tristanbrand/3214304220/
http://www.flickr.com/photos/opoponax/2319081821/
http://www.flickr.com/photos/notsogoodphotography/1638001945/
http://www.flickr.com/photos/gehealthcare/4253575689/
http://www.flickr.com/photos/43557956@N00/3051990300/
This is my first try, so please be tolerant. I am very sorry to not include all the great resources used in the presentation (especially TED.com) as I did not plan to publish the material when it was done many months ago.
Social computing is a rapidly growing and constantly evolving technology that is aimed at increasing communication, encouraging collaboration, and enhancing productivity among people and resources. Social computing applications or Web 2.0 are built on a range of advanced and supporting technologies that enhance collective action and interaction which currently dominates the Web (Parameswaran & Whinston 2007).
Social computing applications are categorized into social media, social bookmarking, and social networks categories as identified by the continuing Web 2.0 trend (Schwartz et al. 2009; Amer-Yahia, 2009). Each of these categories has been embodied by various social software and web sites. Some of the best-known and equally famous social web sites that dominate the web are Facebook, YouTube, Twitter, Wikipedia, Delicious, and LinkedIn.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
IE Masters in Management Admissions Presentationsahaana7
This is my presentation for the Masters in Management program at IE business school. This is my topic : How do you imagine social interaction within 10 years, taking into consideration the impact of technology on human relations?
A decade ago, higher education online experiences were segmented into walled gardens -- the public Web site, the course management system, online transactions, alumni communities, events calendars. The legacy of that structure was that our lifelong relationships with the college were interrupted as students, faculty, staff, parents, and alumni moved from system to system.
The next-generation online ecosystem will let us re-organize these experiences, allowing for deepening engagement throughout our lives: from prospective student to elder alum. How can we evaluate, select, and configure systems to support our users' needs, rather than the other way around?
http://www.flickr.com/photos/esqenzo/2238515828/
http://www.flickr.com/photos/clearlyambiguous/46198862/
http://www.flickr.com/photos/design-dog/1322023178/
http://www.flickr.com/photos/rozenchipmunk/251055057/
http://www.flickr.com/photos/tostie14/93871356/
http://www.flickr.com/photos/europedistrict/3947143259/
http://www.flickr.com/photos/38878520@N06/3591553613/
http://www.flickr.com/photos/rberteig/122255050/
http://www.flickr.com/photos/moriza/65440151/
http://www.flickr.com/photos/wili/242263471/
http://www.flickr.com/photos/araswami/1057382329/
http://www.flickr.com/photos/zooboing/4290183081/
http://www.flickr.com/photos/26664862@N04/2499573972/
http://www.flickr.com/photos/psd/7064873/
http://www.flickr.com/photos/binaryape/276620094/
http://www.flickr.com/photos/neosnaps/2790484016/
http://www.flickr.com/photos/mauricedb/2951410316/
http://www.flickr.com/photos/schizoform/3086546488/
http://www.flickr.com/photos/wilhei/109404349/
http://www.flickr.com/photos/mightyboybrian/63296843/
http://www.flickr.com/photos/wonderlane/3199520405/
http://www.flickr.com/photos/clearlyambiguous/46198862/
http://www.flickr.com/photos/tm-tm/2247495955/
http://www.flickr.com/photos/sallyrye/2621089037/
http://www.flickr.com/photos/geishaboy500/2067743319/
http://www.flickr.com/photos/wwworks/2102790208/
http://www.flickr.com/photos/wwworks/2222523486/
http://www.flickr.com/photos/jing-a-ling/2762792113/
http://www.flickr.com/photos/krislitman/493626935/
http://www.flickr.com/photos/ajawin/2342440095/
http://www.flickr.com/photos/tristanbrand/3214304220/
http://www.flickr.com/photos/opoponax/2319081821/
http://www.flickr.com/photos/notsogoodphotography/1638001945/
http://www.flickr.com/photos/gehealthcare/4253575689/
http://www.flickr.com/photos/43557956@N00/3051990300/
This is my first try, so please be tolerant. I am very sorry to not include all the great resources used in the presentation (especially TED.com) as I did not plan to publish the material when it was done many months ago.
Social computing is a rapidly growing and constantly evolving technology that is aimed at increasing communication, encouraging collaboration, and enhancing productivity among people and resources. Social computing applications or Web 2.0 are built on a range of advanced and supporting technologies that enhance collective action and interaction which currently dominates the Web (Parameswaran & Whinston 2007).
Social computing applications are categorized into social media, social bookmarking, and social networks categories as identified by the continuing Web 2.0 trend (Schwartz et al. 2009; Amer-Yahia, 2009). Each of these categories has been embodied by various social software and web sites. Some of the best-known and equally famous social web sites that dominate the web are Facebook, YouTube, Twitter, Wikipedia, Delicious, and LinkedIn.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
Digital Bootcamp given at the Reel Engagement residency 2/15/11. More info about the residency and all the participating films: http://workingfilms.org/article.php?id=357
Presentation from the University of Wisconsin Madison Executive Education Program Integrated Marketing Communications program Day 2 that I presented last winter and fall
A lecture prepared for the first session of the "Certificate in Community Management" proposed by Ichec. More info available here: http://www.ichec-entreprises.be/certificat_en_community_management-6993.html
The Good, the Bad and the Ugly of Social Media and e-CommunicationsDana Vanden Heuvel
Dana VanDen Heuvel is a widely recognized expert who
speakes regularly on blogging, podcasting, RSS, Internet
communities, interactive marketing trends, and best
practices. This morning’s keynote will address the good,
bad and ugly of today’s electronic communications. Plan
to leave this session armed with the knowledge of how
to effectively use electronic communications to create
meaningful relationships in your community.
Full transcript available here: https://karenmcgrane.com/talks/adapting-ourselves-to-adaptive-content/
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.
Connectr8 - Exploding The Barriers To Social Computing (UKLUG 2009)Stuart McIntyre
My presentation to the UK Lotus User Group (UKLUG) in Edinburgh, 8 October 2009.
Aimed at relative newcomers to Enterprise 2.0 and Social Software, I spoke about the reasons why social computing is important, some of the challenges to gaining investment in the tools and driving adoption, and how to break through these barriers.
I try to make my presentations very visual, so these slides may not make a huge amount of sense on their own, so if you need any additional information, please get in touch!
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UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
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1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
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Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
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Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx
Harnessing Content to Build Reputation and Combat Risk
1. content
marketing
INTRODUCING WEBER SHANDWICK TO KELLOGG DECEMBER 6,, 2011 | PAGE 1 1
CANON | | SEPTEMBER 21, 2011 | PAGE
2. this is not a presentation –
it is a discussion
3. “Content marketing, an
idea that's been kicking
around since companies
started firing up Movable
Type blogs, is in the full flush
of its industrial revolution.”
Matt Creamer, Ad Age Digital
February 28, 2012
4. Every individual on the planet has the
power to create and share stories at a
level previously reserved for major
media outlets…
24 hours 200 million
of video tweets
uploaded delivered daily
to YouTube
each minute
800 million+ All of the content
active created in the history
Facebook users of the world up until
(over 300 million
2003 is now replicated
via mobile)
every 48 hours
- Google
5. Content Fusion provides direction for an organization to become
its own media outlet that owns its message with a consistency
designed to drive stakeholder loyalty and business results
Content Fusion is not a product –
it’s a new way of approaching brand storytelling
13. news tools
leadership knowledge
STORY
resources conversations
history people
14. whitepaper tweet
slideshow email
news tools
faq news release
leadership knowledge
fb post image
STORY
resources conversations
blog post video
comments history people podcast
paid media infographic
content vehicle
15. whitepaper tweet
slideshow email
news tools
faq news release
leadership knowledge
fb post image
STORY
resources conversations
blog post video
comments history people podcast
paid media infographic
content vehicle brand ground common ground user ground
16. whitepaper tweet
slideshow email
news tools
faq news release
leadership knowledge
fb post image
STORY
resources conversations
blog post video
comments history people podcast
paid media infographic
content vehicle brand ground common ground user ground conversations
21. today
63% of company’s market value is
attributed to reputation and The
Economist Intelligence Unit rates
Reputation Risk as the highest risk
factor to a business – greater than
regulatory risk or crime
41% of Global executives regard
confidential or leaked information
appearing online as a top risk to their
company’s reputation.
In the global media, the words
“media” and “leak” appeared
together in 6,449 stories in 2008, a
118% increase from 1998
implication:
a socially connected
world accelerates
reputation damage from
CEOs down to employees
– but can also be used to
protect against it
23. today
people want their relationships
with organizations to mirror their
personal relationships – personal,
accessible, empathetic and
responsible
In his book “GROW” Jim Stengel studied
high growth companies over 10 years,
noting their differentiating factors as
being able to connect with consumers
to elicit joy, Inspire exploration, evoke
pride, impact society and enable
connection
According to Time Magazine, 40% of
consumers in 2009 said they purchased a
product in 2009 because they implication:
appreciated the values of the company Consumers, stakeholders
from which they purchased it and employees want to
associate themselves with
brands that demonstrate
human qualities, leading
to trust and loyalty
25. today
Booz + Co. reports that Americans
in 2011 have developed a different set
companies struggle to fill a talent gap
and build loyalty with an emerging
workforce who have grown up digital
of expectations from companies: desire
for “kindness and empathy” went up
391 percent since 2006, “friendly,” 148%
and “socially responsible,” 63 percent.
The Rockefeller Foundation reports that
88% of customers leave a company
because they feel you don’t care
about them, only 14% because they’re
dissatisfied with service. implications:
with a workforce that
has increasingly been
“raised social” it is critical
companies embrace a
new kind of worker or risk
being unable to
retain them
27. today studies argue that consumers are
subject to between 500 and 3,000
media messages on a daily basis
The combination of brand, earned and
paid media resulted in a 61% lift in brand
awareness according to a June 2011
Financial Post article
Executives are finding that the winning
differentiator is no longer product or price,
but the level of customer engagement
relative to the competition.
implication:
breaking through in a
fragmented and cluttered
media environment
requires a strategy that
shares a consistent
message across multiple
touchpoints
29. today
consumers have more access to
information than ever before and use it
to make smarter decisions with their
money
Gallup reports that organizations with
optimized engagement have
outperformed competitors by 26% in
gross margin and 85% in sales growth
According to Google, 84% of consumers
research a brand or product online
before they reach a purchasing decision
implication:
today’s consumer is highly
invested in the process of
researching their
purchasing decisions and
access to information and
content through search
play a major role in
this shift
30. recap
Content Marketing, when leveraged effectively,
is a powerful tool that empowers brands to:
Proactively build reputation against attack
Build deep and meaningful relationships with
customers and stakeholders
Impact recruitment and
retention efforts and overall
brand perception
Drive brand equity
Contribute to SEO – a critical
element for visibility with
consumers and stakeholders
33. contact
Andrew Lane
VP, Content + Platforms
Weber Shandwick Canada
alane@webershandwick.com
@LaneAndrew
http://slideshare.net/LaneAndrew
http://webershandwickdigital.com
@WeberShandwick
@WSCanada
Editor's Notes
1:10 – 1:50Harnessing Content to Build Reputation and Combat RiskAndrew Lane, VP, Content + Platforms, Weber Shandwick CanadaGoogle tells us that 84% of North Americans turn to the web to research before making any purchasing decisions. When we consider this statistic, the visibility and sentiment around your brand in the online space are more critical than ever. As social media platforms now drive unprecedented amounts of content on a daily basis, the ability for both the positive and the negative stories about your brand to be amplified exponentially is redefining the way brands think about risk and building reputation. At the same time major brands around the world are hedging their bets that content marketing, integrated with a strong presence for amplification across social and emerging platforms, is the way to reach consumers today and grow mindshare and loyalty to see their brand through good times and bad. In this session, Andrew delves into a methodology that enables brands to look at content and story at the centre of their marketing and communications mix to help build a strong and lasting reputation in a world where your brand is only as good as it's last search result.
Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising -- an increase of 18% since 2007, according to a new Nielsen study released Monday (April 2012). Online consumer reviews are the second most trusted form of advertising with 70% of global consumers surveyed online indicating they trust this platform, an increase of 15% in four years. A lesser percentage (58%) of global online consumers trust “owned media,” such as messages on company websites; 50% find content in emails they consented to receive to be credible
Tell the PR Newswire stats story
Talk about the challenge of consistency
Tell the AA mobile widget and the #Fruitypebbles WWE story