Verve MPR Integrated Communications Apr2009

The document outlines a 3-stage blueprint for developing an integrated communications strategy and digital infrastructure: 1) Develop a communications strategy by defining goals, stakeholders, key messages and measurement metrics. 2) Build the digital infrastructure including website design, content management system and social media channels. 3) Populate the digital channels with content like images, videos, newsletters and engage users through forums, polls and social sharing.