This document outlines a marketing strategy involving multiple online channels to generate leads and increase brand awareness for a company called Red Funnel BA. The strategy leverages search engine optimization, pay-per-click advertising, content distribution and social media marketing across platforms like Google, Facebook, Twitter and YouTube. It also involves working with influencers, running promotional competitions and using display ads and contextual networks to target customers.

1. Core Properties SEO
Lead generation Cash back and
Spaces Competition sites
Promote competitions Maximise coverage of expensive
Content Distribution PPC terms
Distribution / Traffic Driving Capture Data
Drive Red Funnel BA Search Engines PPC
Voucher &
Twitter Hawk forums Google
Networks
Selected Promotions Yahoo
News Stories Voucher Competitions Contextual
MSN
Distribution
Influencers Bing
Content Network
Engagement Miva
Twitter You Tube Blogs + forums
Outreach
Video distribution
Blogs Integrated Social Pre-roll
Offers Media Outreach
Contextual In stream
Keyword - theme based Keyword Targeting
Facebook Flickr
campaigns
Appearing around relevant IM Text Links
holiday and destination Press Trips
content Icons / Wallpaper
Mainstream sites
and Portals Scenery
Display Ads
Facebook group Ferry travel endorsement
engagement
Video Ads Contextual
Social Ads
Isense – contextual network to
Display campaigns Building Fans position around content
Promoting content Intellitext – IOW - UK Travel