Harmony Homewear is a Greek company with 25 years of experience in nightwear and lingerie. They design, produce, and wholesale lingerie, nightwear, homewear, and beachwear under the Harmony brand. The company exports to countries in Europe and the Middle East and has two stores in Greece. Harmony focuses on quality and comfortable designs made from natural fabrics.

2. Harmony Homewear is a company with 25 years’ experience in the nightwear
and lingerie sector and is one of the most well-known companies in Greece
dedicated to nightwear fashion.
With comfortable designs suitable for all ages they produce clothes for women,
men and children. The brand name Harmony Homewear has been established in
the minds of clients as a synonym of quality and good price.
The brand name Harmony reflects the philosophy, design and styles created,
aiming to make the client feel in harmony while wearing the clothes.
Their long experience is reflected in the collections and today their activities
include the design, manufacture and wholesale of lingerie, nightwear, homewear
and beachwear all under the brand name of Harmony Homewear.
Brief history of Company

3. Network
After gaining a good reputation in the national market today the
company exports to several countries as Russia, Germany,
Cyprus, East Balkan countries and the Middle East.
Serving around 250 clients all over the world they also count on
two excusive Harmony Homewear stores.
Their brand represents quality with an elegant and simple style,
carefully selected materials and a high supervision in the
production. This together with competitive pricing will act
positive in any potential cooperation abroad.

4. Infrastructure
Every step of the production process, from style design to manufacturing with cutting-
edge machinery, is done inhouse so Harmony Homewear can guarantee its customers
products of highest quality standards.
Respect, trust and consequence to the entire production process are values that make
the collaborators of the company satisfied and willing to have a long term cooperation.
The main facilities are located in Athens-Greece, in one building with a total surface of
1.000 sq. m. Here all the departments are housed under one roof operating as one in
this dynamic driven company.
The premises house the following departments:
• Design
• Programming
• Creation of technical standards (patterns) and samples
• Supplies
• Production
• Quality control
• Logistics and central distribution warehouse
• Commercial Direction (marketing, PR, sales)
• Finance and Accounts
• General Management

5. The experienced design team uses the latest technology and is permanently in contact
with the most diverse fashion tendencies, which allows it to offer to the market a
unique, elegant and extremely comfortable product.
The part of the design phase involving the style concept of the products is particularly
important. This stage ensures that the garments successfully combine absolute
comfort with fashion.
The Harmony Homewear collection combines beautiful prints and colors along with
great fit, and technical know-how. Their clients can find a gorgeous array of designs
that flatter and support them without losing sight of the fashion aspect.
Design

6. The production is all made in Greece with focus on quality, by
skillfully blending beautiful fabrics and special details. All fabrics
used are from best European producers 100% cotton,
modal/cotton, micromodal, satin, velvet, viscose etc.
The company’s long experience is a fact that for sure influences
the final product. Pattern requirements are very exacting and all
garments in the collections are fitted to the different sizes
individually.
Further the company uses the latest technology in pattern making,
automatic cutting and sewing. This together with the high
qualifications of its personnel, allows the company to guarantee
product quality.
They control the complete production cycle - from design to price
tag.
Production

7. All collections are created with quality materials of genuine
compositions from European producers. Materials used are certified with
ÖkoTex Standard100 and are cotton, modal/cotton, micro modal, satin,
velvet and viscose.
The importance of quality can be found in every detail of the product: the
best materials, the perfection of the designs, the exquisite finishing, the
elegance achieved by pure aesthetics. They believe that true comfort is
what makes you feel completely in harmony with yourself.
They design and produce the collections having high standards. Quality
control is significant in each stage of the production in order to obtain an
end product that meets their client’s taste.
Quality Control

8. Logistics
In order to continue the growth and expand to international markets
a good logistic is a basic factor in the commercial process. In order
to improve the effectiveness of the supply chain and to shorten the
period from design table to its availability the logistic is given high
importance.

9. Aim and Philosophy
We aim our clients to feel inner harmony when wearing our apparel, a
physical inner ease and relaxation. To continue our effort in creating
comfortable patterns in high quality materials that suit all our clients
independent of age or taste.

10. Vision
Their vision is to maximize the client’s benefit,
by offering the best possible relationship
between price and quality.

11. With collections that now span over lingerie, nightwear, homewear and beachwear
they represent a comfortable and stylish line for all ages and genders. Design and
comfortable fit are the focus of each collection.
Adopted to big clientele each person can choose the style that best fits her or his
body type. Giving big importance to comfortable fitting but in the same time
offering stylish designs in a variety of fabrics.
Nightwear
This line is comprised of stylish nightgowns, robes, pyjamas and baby dolls in the
finest fabrics such as cotton, modal, or viscose using soft colors and nice prints,
giving importance to details in laces and embroideries. They appeal to woman of all
ages for moments of comfortable elegance.
The Collection

12. Homewear and Beachwear
Cosy but still fashionable Homewear and Beachwear such as tracksuits,
kaftans and dresses. Collections loved by women due to a comfortable but
well dressed appearance, dressing casual but still feeling luxury.
Collections with vivid colors and bright prints and embroideries produced in
soft fabrics like velvet, polar fleese, cotton and punto di roma during the
winter season while light fabrics like viscose, cotton and rayon for the
summer.
Not to forget is also the Men's Collection, for men who value high-quality
natural fabrics and comfortable designs for their relaxing moments. The
collections comprise of winter and summer nightwear as pajamas and robes
produced in a perfect mixture of fabrics that creates a casual look. Patterns
that ensure perfect fit and durability.

13. Winter Collection 2015 / 16

16. Summer Collection 2015

19. Respect for the environment
The ethical foundation of Harmony Homewear is based on corporate social
responsibility. As a responsible business they have adopted their role in the
communities in which they operate. All production is made in Greece and thus they
do not approve production in countries that use child labor or bad working
environment for its employees.
Ecology and Quality
Harmony Homewear commits to the principle of producing products harmless to
the human ecology. This includes the carefully selected choice of raw-material
suppliers worldwide and the continuous control of crucial parameters. Independent
and certified laboratories comprised all minimum standards in terms of product-
and the requirements issued by the ÖkoTex Standard100.
Social responsibility

20. 42
20
9 6 6
15
3
Units & Price / Category
Units
Product mix
Our products are characterized by their style and the perfect relationship between
perceived quality and price.

21. 18-25
25-3030-40
40-50
50 - 60+
AGE GROUP
Our customer
Our daily concern is focused on total customer satisfaction, both through
our products and customer services. Having a near relation to our customers
we understand their expectations and give them self-trust and assurance.
A strong co operation with all partners makes the company well aware of
the expectations of its target customers at the point of sale. This know-how
reflects the creation of the collection serves as an optimum area control and
ensures brand appearance that meets customers` needs.

22. At this point we invest time and presence in international
growth and brand presence.
The mixtures of beautiful collections, a strong production
knowhow, good understanding of customer’s demands make
us a close partner, a secure investment and key for success.
Increasing sales figures confirm that the fashion company is
good prepared or the future.
Close partner and a key to success for wholesale partners
worldwide.
International growth

23. What they offer
International expansion is not only a dream, but also a necessity in today's
global economy. Harmony Homewear is already present in a number of
countries and is expanding fast towards becoming a leading brand in the
nightwear and lingerie fashion.
In light of this, they are granting rights for the development of a specific
territory to their distributor or agent.
Harmony Homewear and the area developer sign a “Distributor / Agent
agreement” which regulates the terms and conditions of the cooperation.
Term of area development agreement is normally between 2-5 years (with
an option of renewal) and exclusivity is guaranteed from the beginning.

24. Supporting their Partner
Cooperation and support is a cornerstone of our philosophy.
Quality is a way of living, quality support is a choice, their choice, you.
They provide ongoing information transferring constantly all of their
knowledge about knitwear and new trends to their partners.
Marketing advice, ready to use materials, campaigns and promotional material
support the partner in his work and guarantee better sales and satisfied
customers.
Continual Product/Service Mix Analysis & Evaluation based on historical sales
in order to guarantee top sales collections.
Continuous market research and introduction of new products, promotions and
marketing ideas.
Design of e-media and newsletters.
Continuous development of corporate image.

25. Marketing
Each season, Harmony Homewear publishes
catalogues which is a printed guide for the
season’s trends.
The catalogue is created with great care by a
professional team including top Greek
photographers, stylists and graphic designers.

26. Facebook
Instagram Marketing Tools
Press release in fashion and lifestyle magazines as.
Social Media & On Line Marketing. Promotion on e-media,
Facebook, You Tube, on line magazines and press releases.
A continuous evolution of the presentation of shop-windows
and the interior of stores.

27. Contact
So Easy franchise
Isabel Lopez
108 Kountouriotou Str, 185 32 Athens, Greece
Tel: +30 210 4225424,
E-mail: i.lopez@easyfranchise.gr
Harmony Homewear
Kristali 36 & Prokopioy Peristeri 121 31 Athens Greece
Tel.: +30 210 5741239 Fax: +30 210 5782172
Web: www.harmonypyzama.com
Email: harmonyhw@yahoo.gr