Pink Woman Concept Franchise

2. We are
a vertically integrated clothing manufacturer,
wholesaler & international retailer,
promoting fashion consumption as something
fast & affordable at low prices
Assessed by ICAP Group as one of the Strongest Companies in Greece

3. We have
an in-house design team based in Kavala, Greece
& a tightly controlled distribution network. Our
company can take a design from drawing board
to store shelf in just 40 days.
Assessed by ICAP Group as one of the Strongest Companies in Greece

4. We are able to:
 to react rapidly and deliver ‘on-trend’ items
 to make consumers engage in more cycles in
any time period
 to improve consumer's garment choices &
product availability
Assessed by ICAP Group as one of the Strongest Companies in Greece

5. The company
…founded in Greece at 2004

6. The company
…achieved success as a wholesale brand

7. The company
…moved into retail operations

8. The company
… 2010: awarded as the fastest growing company in

9. Today…
“Pink Woman is the new, quick-reactive, well-positioned brand.”

10. Our Philosophy
Pink Woman is the young fast fashion concept, created to fill a
gap in this market sector.

11. Our Philosophy
It was created to satisfy those always seeking for something
new & cool, a way to defy the improbable.

12. Our Philosophy
We like to see ourselves as an emerging new rising star in the fast fashion sector,
offering affordable prices for all customers. This is the underlying spirit and idea of
every Pink Woman collection, NOT restricted by any kind of stereotypes, following
NO preconceived ideas.

13. Our Values
I. We make all our decisions based on business ethics

14. Our Values
II. We create & maintain at all times a pleasant & fair atmosphere
among our employees

15. Our Values
III. We respect the environment

16. In a glance…
Country of Origin: Greece
Date established: 2004
Franchising since: 2007
Type of company: S.A.
Company owned units: 1
Franchise units: 45
Soft shops/corners: 300
Mall Presence: YES  5
Company owned network: 16%
Franchised Network: 84%
Company Owned Premises: 4000 sqm
Currently operating in: Greece,
Albania,
Bulgaria,
Hungary,
Russia,
Cyprus & UK : in central high-end
locations, high volume street markets & shopping malls.
Expansion: worldwide

18. Our Success translated in Numbers
Company Network Turnover
2010-11: 17.000.000€
Projected Network Turnover
2011-12: 19.000.000€
Projected Increase: 11,75%
Retail Network Turnover
2010-11 : 9.500.000€
2011-12: 14.000.000€
Projected Increase: 47,3 %
Wholesales Network Turnover
2010-11 : 7.500.000€
2011-12: 5.000.000€
Projected Decrease: -33,3%
Average Net Turnover per shop: 300.000-2.000.000€
Average shop size: 75-180 sq.m. (750-1800 sq.ft)
Total sales area: ~5000 sq.m. (~50000 sq.ft)
Average Network Turnover/sq.m.: 4000€/sq.m. - 11.110€/sq.m.

19. Pink Woman’s Clothes
Each garment has its own story and its
own genesis; it stands among the others
by contrast rather than similarity
We always look for the best
quality in fabrics, by cooperating
with more than 120 suppliers.
Total Number of sold products:
Projected Pieces / Season 2010-11
Spring/Summer 1.350.000
Fall/Winter 950.000
TOTAL 2.300.000
Projected Pieces / Season 2011-12
Spring/Summer 1.450.000
Fall/Winter 1.050.000
Total 2.500.000

20. Product Characteristics
PRODUCT SPRING/SUMMER FALL/WINTER
CATEGORIES AVERΑGE COLLECTION/ AVERAGE COLLECTION/
PROD.MIX PRICE SEASON PROD.MIX PRICE SEASON
BLOUSES 37% 11,99 € 1st Cycle 35% 16,99 € 1st Cycle
SHIRTS 6% 17,99 € 2nd Cycle 6% 21,99 € 2nd Cycle
TROUSERS 8% 22,99 € 3rd Cycle 16% 24,99 € 3rd Cycle
SHORTS 12% 19,99 € 4th Cycle 4 th Cycle
COATS 6% 25,99 € N.C 15% 32,99 €
DRESSES 15% 22,99 € 7% 24,99 €
SKIRTS 4% 20,99 € 5% 17,99 €
SHOES 7% 22,99 € 8% 36,99 €
ACCESSORIES 5% 9,99 € 8% 9,99 €
TOTAL 100% 16,99 € 5 100% 20,99 € 4
Nο of Cycles per Year:
5-Spring/Summer and 4-Fall/Winter

21. Product Mix
Spring - Summer Collection
BLOUSES
7% 5%
4% SHIRTS
37%
TROUSERS
15%
SHORTS
6% COATS
6% DRESSES
12% 8% SKIRTS
SHOES
ACCESSORIES

22. Product Mix
Fall - Winter Collection
BLOUSES
8%
SHIRTS 8%
5% 35%
TROUSERS
7%
COATS
DRESSES
15%
SKIRTS 6%
16%
SHOES
ACCESSORIES

23. Our customer is…
10%
18 - 25 years old
35% 55% 25 - 35 years old
35+ years old

24. … and she buys:
25% Once per collection
45% More than once per
circle
Once per circle
30%
Each collection has 2 cycles of ~ 45 days
Average footfall per week: 9,545 visitors

25. … and she spends:
Average Spending per Visit in€
70%
60%
50%
40%
30%
20%
10%
0%
€ 7.9 - € 14.9 € 15.9 - € 30.9 € 30,9+

26. The shop concept…
The spirit of Pink

31. seasonal look books
and catalogues…

32. …advertisements
in major magazines…

33. …advertisements
in major magazines…

34. …advertisements
in major magazines…

35. …advertisements
in major magazines…

37. Through our Loyalty Program, we offer:
special discounts,
special offers,
birthday presents,
new arrivals announcements,
exclusive shopping zone hours…

38. We lead our customers to buy from us once and twice and again and again…
…using our shopping bags to carry us around and around and everywhere…

39. Thank you for your Attention!
Contact Information:
Patronidis Panos Drivala Themida
So Easyfranchise So Easyfranchise
108 Kountouriotou Str, 185 32, Piraeus 108 Kountouriotou Str, 185 32, Piraeus
Tel: 0030 210 4225424, Tel: 0030 210 4225424,
Fax: 0030 210 4128382 Fax: 0030 210 4128382
E-Mail: sales@easyfranchise.gr Mobile: 0030 6970964702
E-Mail: international@easyfranchise.gr
Web: www.easyfranchise.gr